Additional Proxy Soliciting Materials - Non-management (definitive) (dfan14a)
May 19 2022 - 12:38PM
Edgar (US Regulatory)
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
SCHEDULE
14A
(Rule
14a-101)
INFORMATION REQUIRED IN PROXY STATEMENT
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of
The Securities Exchange Act of 1934
(Amendment No. )
Filed by the Registrant ☐
Filed by a Party other than the Registrant ☒
Check the appropriate box:
| ☐ | Preliminary Proxy Statement |
| ☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
| ☐ | Definitive Proxy Statement |
| ☒ | Definitive Additional Materials |
| ☐ | Soliciting Material Under Rule 14a-12 |
Hasbro, Inc. |
(Name of Registrant as Specified in Its Charter)
|
|
Alta Fox Opportunities
Fund, LP
Alta Fox SPV
3, LP
Alta Fox SPV
3.1, LP
Alta Fox GenPar,
LP
Alta Fox Equity,
LLC
Alta Fox Capital
Management, LLC
Connor Haley
Marcelo Fischer
Rani Hublou
Carolyn Johnson
|
(Name of Persons(s) Filing Proxy Statement, if Other Than the Registrant)
|
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which the filing fee is calculated and state how it was determined): |
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Alta Fox Opportunities
Fund, LP, together with the other participants named herein (collectively, “Alta Fox”), has filed a definitive proxy statement
and accompanying GOLD proxy card with the Securities and Exchange Commission to be used to solicit votes for the election of its slate
of highly-qualified director nominees at the 2022 annual meeting of shareholders of Hasbro, Inc., a Rhode Island corporation (the “Company”).
Item 1: On the evening
of May 18, 2022, Alta Fox issued the following press release:
Alta Fox Responds to Hasbro’s Recent Presentation
and Reinforces the Urgent Need for Boardroom Change at the 2022 Annual Meeting
Urges Shareholders to Vote on the GOLD
Proxy Card to Elect Alta Fox’s Three Highly Qualified and Independent Nominees, Who Collectively Possess Expertise in Corporate
Governance, Capital Allocation and Strategic Planning
DALLAS – May 18, 2022 – Alta Fox Capital
Management, LLC (together with its affiliates, “Alta Fox” or “we”), the beneficial owner of approximately 2.6%
of the outstanding shares of Hasbro, Inc. (NASDAQ: HAS) (“Hasbro” or the “Company”), today issued the below statement
in connection with its nomination of three highly qualified and independent candidates – Marcelo Fischer, Rani Hublou and Carolyn
Johnson – for election to the Company’s Board of Directors (the “Board”) at the 2022 Annual Meeting of Shareholders
(the “Annual Meeting”). As a reminder, Alta Fox is seeking to replace the following long-tenured members of Hasbro’s
13-member Board: Lisa Gersh, Edward M. Philip and Richard S. Stoddart. Visit www.StrengthenHasbro.com for more information about
Alta Fox’s campaign for change.
Connor Haley, Managing Partner of Alta Fox, commented:
"This election contest now comes down to
one question: should three long-tenured and underperforming members of Hasbro’s 13-member Board be given a pass at this critical
inflection point simply because the Company has a new Chief Executive Officer? The reality is the three incumbents we are targeting
have presided over chronic share price underperformance, sustained market share losses and a perpetual trading price discount relative
to intrinsic value, all while authorizing top tier compensation for bottom tier performance compared to similarly sized publicly traded
consumer companies. The recent appointment of Chris Cocks does not conceal this long-term erosion that threatens Hasbro’s viability
as a business. Indeed, even the Company’s own proxy fight presentation acknowledges ‘its underperformance over the traditional
1, 3 and 5-Year Periods’ and that ‘the company’s recent returns are behind benchmarks.’ Although we
are unequivocally supportive of Mr. Cocks and want him to succeed, we believe the best way to halt this decline of the business and ensure
better corporate decision-making is to facilitate a credible refresh of the Board at the June 8th Annual Meeting. We urge all
of our fellow shareholders to send a long overdue message to the Board that it is in fact accountable for long-term lapses in capital
allocation, corporate governance and compensation, and strategic planning.
As an investor that intends to hold the Company’s
shares for the long term, we know future growth and value creation will begin in the boardroom. Public reports indicate that a
growing number of other Hasbro shareholders, including long-term institutional investors, support our push for boardroom change at this
year’s Annual Meeting.1 We are inspired by our fellow shareholders’ acknowledgements that Marcelo Fischer, Rani
Hublou and Carolyn Johnson are the right change agents at the right time for Hasbro’s Board. Mr. Fischer is an expert in capital
allocation and transactions, Ms. Hublou has exceptional growth strategy experience and corporate governance acumen, and Ms. Johnson is
a proven expert in organizational transformations.
1 Reuters, “Hasbro shareholders push toymaker to settle with Alta Fox, refresh board,” May 10, 2022 (link) and The Wall Street Journal, “Activist Investor Ancora Has 1% Hasbro Stake,” May 2, 2022 (link).
Looking ahead, we hope shareholders make voting
decisions based on the facts rather than the Board’s contradictory and reactionary responses to our campaign for incremental change.
We find it telling that the current Board’s most recent response did not address many of the substantive issues that we and our
fellow shareholders have raised to date. Our campaign has put a spotlight on the current Board’s undisciplined capital allocation
during the ‘Brand Blueprint’ era and the impact this failure has had on long-term shareholder returns. Tellingly, rather than
contextualize past decisions or lay out a transparent capital allocation framework for the future, the Company is now suggesting that
its strategy will be reviewed by the incumbent Board and long-serving executives. In an apparent about-face, the Company is telling shareholders
it will ‘rethink how Hasbro operates as a company to drive shareholder value’ and that it is working ‘to execute
a comprehensive strategic plan review to set Hasbro’s future course and drive profitable growth.’ This last-minute pivot
designed to win support only validates our view – and those of other shareholders – that now is the perfect time to introduce
truly independent and fresh perspectives into the boardroom through the election of our three nominees.
It is especially critical for shareholders to
recognize that the current Board continues to assume no real accountability for capital allocation, which is the key lever to profitable
long-term growth. The Company’s recent presentation notes that ‘Chris will apply the growth orientation and capital
discipline that he successfully demonstrated during his time at Wizards to the entire Hasbro business.’ This is a startling
statement given that a high functioning board of directors should be actively involved in major capital deployment initiatives and, as
shareholders know, Mr. Cocks, a first-time CEO, does not yet have experience overseeing capital allocation decisions at a public entity
of Hasbro’s size and scope. It is equally startling to review slide 14 of the Company’s recent presentation, which notes ‘Hasbro’s
Management Looks to the Board on a Number of Key Topics.’ The term capital allocation is not mentioned – not once.
It is a flashing red light from a governance perspective
that the current Board wants no real ownership of capital allocation, and it is so resistant to shareholders’ desire for a credible
director refresh that it is now spending more than $12 million on two law firms, two investment banks, two proxy solicitors and an army
of public relations professionals to fight incremental change. Conversely, Alta Fox is investing its own resources and time to try to
improve Hasbro's governance by adding highly qualified and independent experts to a 13-member Board. Shareholders should not forget
that this is a contest that could have been averted if the current Board was willing to settle for one investor-designated independent
director and the formation of a committee to review capital allocation strategy and provide related support to management. In
our view, the fact that this type of reasonable framework was dismissed ahead of a defensive expansion of the Board to an excessive 13
members is all the justification shareholders should need to vote for our slate at the Annual Meeting.”
Hasbro’s Board requires substantial improvements
in corporate governance, capital allocation, compensation practices and financial disclosures. The Company’s own communications
make it clear that these skills are not present in the backgrounds of the three long-tenured incumbent directors we are seeking to remove. Their
bios completely fail to include any mention of capital allocation expertise, and notably absent is any evidence of TSR performance they
have achieved at their outside public companies. Furthermore, we find it curious that the company continues to try to re-direct
investors’ focus to industry experience, while not one of these three incumbent directors has any digital gaming/digital products
expertise as disclosed in the Company’s own, replete skillset matrix. We believe our three nominees have the backgrounds and
skilled perspectives to strengthen the Board’s composition in these key areas.
- Marcelo Fischer’s perspective as a capital allocation
expert with a proven track record of value creation would be invaluable to the Board’s assessment of capital deployment initiatives.
Under Mr. Fischer’s leadership and inclusive of all spin-offs, IDT (NYSE: IDT) has compounded shareholder value at 25% a year compared
to the S&P 500 at less than 10% a year.
- Carolyn Johnson brings extensive experience in business
transformation, corporate governance and strategic planning that will be necessary for improving disclosures and enhancing Board and management
accountability. Under Ms. Johnson’s guidance on the Board, Majesco (formerly NASDAQ: MJCO) achieved an annualized total shareholder
return of 84% compared to the S&P 500’s annualized return of 12%.
- Rani Hublou possesses the strategic planning expertise
and supply chain knowledge necessary to help Hasbro regain market share and improve its growth strategy.
In its most recent presentation, Hasbro’s army
of advisors have attempted to justify the Board’s underperformance and absolve it of accountability. Below, Alta Fox seeks to address
disingenuous claims with facts and realities:
Hasbro’s Disingenuous Claims |
The Facts |
“Hasbro Has Actively Refreshed the Board” |
- We believe Hasbro’s most recent Board appointments
cannot be considered a “refresh,” but rather a reactionary expansion of an 11-member Board to an outsized 13-member Board
to prevent shareholder voices from reaching the boardroom.
|
“Hasbro acknowledges its recent underperformance, and believes it is explained by the unfortunate timing of eOne as well as broader industry headwinds” |
- Hasbro’s underperformance has been more than
just “recent.”
- The Consumer business declined 1% from FY19-FY21 including
eOne synergies while US-Toy industry sales at retail grew 32% over that same time period according to market research group NPD,
Inc.
- Hasbro lost important consumer contracts to Mattel
in the last 3 months under the leadership of an unqualified interim CEO and current Chairman, Rich Stoddart.
|
“Hasbro’s executive compensation program is appropriate and aligns company performance with the interests of our shareholders…Hasbro's last three completed long-term incentive performance cycles realized values substantially below the targeted grant value, with our former CEO realizing a total of 47% of such targeted grant value…” |
- Hasbro’s deceptive analysis fails to mention
the extremely material cash payouts earned by management for hitting meaningfully lowered annual targets year after year.
As a reminder:
- Hasbro's organic revenue in FY21 was ~12% lower vs
FY18.
- Hasbro’s FY21 EBIT margin target was 220 basis
points lower vs FY18.
- Hasbro’s total FY21 free cash flow target was
25% lower vs FY18 despite the additional inorganic contribution from eOne.
- Hasbro’s deceptive analysis also fails to mention
that the only reason management earned a substantial performance equity payout in FY21 was because of drastic cuts to cumulative performance
targets taken in FY21. Specifically, in FY21 Hasbro’s Board lowered management’s 3-year revenue target by 8%, cumulative EPS
target by 18%, and ROIC margin by 80 basis points from the prior year.
- Our analysis of similarly sized consumer companies
in the United States indicated that Hasbro has been among the most generous in terms of compensation despite being among the worst stock
performers.2
|
2 Alta Fox Presentation Slide 22
"Hasbro's Board is committed to strict financial discipline…Divested non-core eOne music business with proceeds used for business reinvestment and debt pay down…D&D Beyond acquisition is a recent example of both the Board's and Chris' disciplined approach." |
- In the context of the $4.6B acquisition of eOne for
>20x EV/EBIT, divesting a small component for $385M at our estimate of 10-13x EBIT, a ~50% discount to the purchase price, is hardly
proof of capital discipline. Hasbro's belief that this exemplifies financial discipline is further indication of an urgent need for
fresh perspectives in the boardroom.
- We question how the Board can possibly claim victory
on the D&D Beyond acquisition and tout that it represents an example of strict financial discipline when the acquisition has yet to
close and the Company refuses to disclose D&D Beyond's Revenue and EBIT on a pre or post-acquisition basis.
|
"Hasbro is the Model for Success in Play &
Entertainment. Hasbro has a first-mover advantage and other IP owners [Mattel, Spin Master, Electronic Arts] are now emulating its multimedia
strategy."
|
- Ironically, Hasbro's "defense" of its strategy
further validates investors’ concerns.
- Each of the businesses Hasbro references as validation
for its "Brand Blueprint" strategy is pursuing an asset-light approach to multimedia development, while Hasbro is pursuing
an underperforming asset-heavy strategy across both Entertainment and video games.
- To put a finer point on the matter, none of these
businesses have ever paid nearly one third of their enterprise value to assume balance sheet risk in non-core competencies. For example,
we believe investors would rightfully question if EA bought a toy business or entertainment studio for one-third of its enterprise value
and a massive premium to its own trading multiple.
- It is concerning the Board approved this characterization
in its own investor presentation, as it indicates the directors are either not aware of the differentiated (asset-light) approach other
businesses are taking to multimedia investments, or they are deceptively trying to mischaracterize their own strategy.
|
"Accepting Mattel's $24 All-Stock Offer in 1996 Would Have Destroyed Significant Value for Shareholders. Sale to Providence Equity for a Slight Premium Would Have Deprived Shareholders of Meaningful Upside." |
- Hasbro irrationally assumes all investors would earn
the annualized market return of Mattel from acquisition to present and not the S&P 500, an objective and fair proxy for market returns
following an acquisition. Using objective market returns post offer, Hasbro’s shareholders underperformed the S&P 500
by >500% since refusing to be acquired by Mattel in 1996.
- In its analysis of Hasbro’s TSR following Providence
Equity Partners’ cash offer to buy the business, the Board wildly compares the return of Hasbro to the return of Mattel.
Not only does this not make any sense – this is clearly intentional deception from the Board. Using objective market returns
post offer, Hasbro’s shareholders underperformed the S&P 500 by nearly 300% following Hasbro’s refusal of Provide Equity
Partners.
|
"Alta Fox does not understand how successful
Wizards has been because Wizards has been part of Hasbro… 150% growth in high margin: MAGIC: THE GATHERING revenue driven by Hasbro's
>$1 billion investment in Wizards over the past 5 years."
|
- Hasbro touts with pride its >$1B invested in WOTC
over the last five years. Not only do investors have no way of validating this claim or have any visibility into how the capital was allocated
due to exceptionally poor disclosure, but it completely ignores that Hasbro invested well over $5B into its Consumer business since
2018 with nothing to show for it except declining Consumer revenues.
- Moreover, Alta Fox and our nominees believe that investing
only $1B into WOTC over the last five years is not nearly enough as WOTC has incredible reinvestment opportunities into its core franchises
of MTG and D&D. Our nominees are excited and motivated to analyze these reinvestments with relentless focus and discipline while ensuring
that non-core investments (such as a speculative AAA G.I. Joe Video Game), are properly scrutinized.
|
|
Alta Fox lacks conviction in its thesis by “waffling” on a spin-off of WOTC which “assumed a significant multiple expansion through reference to fundamentally flawed and inappropriate benchmarks.” Moreover, the analysis “fails to account for significant, quantifiable dis-synergies that would result from a separation … [and] the impact of non-quantifiable dis-synergies” |
- Alta Fox's nominees are not wedded to one single
strategy and employ a disciplined capital allocation approach that is, by definition, price dependent. Their focus is on maximizing long-term
shareholder value.
- In contrast to our nominees, the Board has repeatedly
demonstrated that it is stubbornly committed to empire-building through disastrous M&A despite the growing evidence that this strategy
is eroding Hasbro’s market share and relevance in the toy industry.
|
"Alta Fox's slate of nominees does not possess relevant industry expertise for Hasbro's Board… Alta Fox's nominees would only serve to disrupt and distract the company from executing its strategic plans for the future of Hasbro. None of Alta Fox's nominees brings relevant industry expertise to support Chris Cocks in his new position as CEO, and their nominations show that Alta Fox's interests are not aligned with Chris' vision for the company." |
- Hasbro has failed to grasp that this proxy contest
is a referendum on corporate governance, capital allocation, and ultimately alignment with minority shareholders.
- Hasbro's arrogant swift dismissal of Alta Fox's nominees
and criticisms further indicates a desperate need for fresh, objective perspectives on the Board that will address the deep corporate
governance issues that Alta Fox has highlighted.
- Alta Fox's nominees
are experts in ensuring alignment with shareholders, instituting disciplined capital allocation, and driving value in public markets
- exactly what Hasbro's Board needs.
|
Learn more about the Alta Fox slate and how to vote
for boardroom change on the GOLD proxy card by visiting www.StrengthenHasbro.com.
***
About Alta Fox
Founded in 2018 by Connor Haley, Alta Fox is a Texas-based
alternative asset management firm that employs a long-term focused investment strategy to pursue exceptional risk-adjusted returns for
a diverse group of institutions and qualified individual clients. Alta Fox focuses on identifying often overlooked and under-the-radar
opportunities across asset classes, market capitalization ranges and sectors. Learn more by visiting www.AltaFoxCapital.com.
Contacts
For Investors:
Okapi Partners
Mark Harnett, 646-556-9350
mharnett@okapipartners.com
For Media:
Longacre Square Partners
Greg Marose / Bela Kirpalani, 646-386-0091
gmarose@longacresquare.com / bkirpalani@longacresquare.com
Item 2: Also on the evening
of May 18, 2022, Alta Fox uploaded the following materials to www.strengthenhasbro.com:
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