Over 200 million members drive global business
development
SINGAPORE and SHANGHAI, March 10,
2023 /PRNewswire/ -- H World Group (NASDAQ:
HTHT; HK: 01179), one of the world's leading hoteliers, upgraded
its H Rewards program to extend its successful direct marketing
membership business model in China
to its overseas hotel operations. This will further enhance the
Group's operational efficiency and add new momentum to its global
strategy.
To support the H Rewards upgrade, H World Group moved to a
unified global distribution platform, integrating inventory
management, connection of direct marketing channels, price control
and membership matters across the Group's domestic and overseas
operations. H World Group has successfully connected its hotel
booking and distribution platforms in China and overseas with unified standards.
Over 200 million members will be able to cross-book the Group's
domestic and overseas hotels through the platform and link their
membership benefits worldwide. This will provide a continuous flow
of guests to the Group's hotels around the globe. At present, 80%
of H World Group's hotel bookings are made through the unified
global distribution platform, with 76% coming from H Rewards
members.
With this loyalty program upgrade, H World Group added
personalized services to attract more new members. For example,
Chinese travelers staying at H World Group hotels in Europe, the Middle
East and Africa will have
access to Chinese-language menus, Chinese-speaking staff and other
services. The Group aims to digitize the traditional hospitality
industry. Its overseas guests will experience the added efficiency
of digital self-check-in machines, delivery robots, a free wireless
portal and smart TV.
H Rewards is an autonomous customer-driven direct-marketing
platform. "To stand out in the global hotel industry,
digitalization and technological capabilities are key," said Liu
Xinxin, President of H World Group. "The Group leverages technology
to deliver an innovative experience, creating a closed loop of
differentiated services while remaining customer-centric. These are
some of the key drivers of our success in China, and have attracted a large number of
customers to become members. We are now extending our successful
business model in China to our
global hotel business."
With strong branding, industry-leading end-to-end
digitalization, and its own guest-driven traffic platform, H World
Group has developed a unique business strategy of "Brand +
Technology + Traffic".
H World Group is also committed to sustainable development. It
launched the Green Living project to actively encourage members to
reduce waste by converting cancellation of certain services into
membership points, which can be used to offset accommodation
fees.
About H World Group
Originated in China, H World
Group Limited is a key player in the global hotel industry. At the
end of 2022, H World Group operated 8,543 hotels in 17 countries,
covering 31 hotel and apartment brands from budget to luxury
markets. It had 809,478 rooms in operation, providing consumers
with a diverse range of accommodation experiences. H World's
business includes leased and owned, manachised and franchised
models. Under the lease and ownership model, H World directly
operates hotels typically located on leased or owned properties. H
World applies a consistent standard and platform across all of its
hotels. As of December 31, 2022, H
World operates 13 percent of its hotel rooms under lease and
ownership model, and 87 percent under manachise and franchise
models.
Media Enquiries
Peanut Media
Ltd
|
Olga Duan
|
9865 6561
|
duanjie@czgmcn.com
|
Peanut Media
Ltd
|
Regen Wong
|
6437 6608
|
regenwong@czgmcn.com
|
View original
content:https://www.prnewswire.com/news-releases/h-world-group-fully-upgrades-its-overseas-loyalty-program-301768934.html
SOURCE H World Group