SAN MATEO, Calif., Oct. 1, 2015 /PRNewswire/ -- GoPro, Inc.,
(NASDAQ: GPRO), enabler of some of today's most immersive and
engaging content, is proud to announce a collaboration with
legendary Hollywood director,
Ridley Scott, on the production of
20th Century Fox's The Martian. Scott's use of
GoPro cameras in the production of the film represents the biggest
cinematic integration of GoPro cameras in a Hollywood release, unlocking creative
perspectives of what life on Mars would be like and drawing the
viewer closer to the story.
"We used GoPro cameras in several of our biggest scenes in
The Martian, and they really allowed us to capture not only
the intensity and suspense of these moments, but also the intimacy
of the characters themselves," said Ridley
Scott. "New technologies like GoPro give filmmakers the
opportunity to really push the language of cinema forward and
introduce audiences to new perspectives and layers of storytelling
that can really be quite engaging."
The use of GoPro cameras in the production of The Martian
began with Scott using the camera as prop throughout the set,
including as a standard piece of the astronauts' space suits.
However, as Scott reviewed the resulting footage, he discovered the
unique perspectives that the GoPro cameras unlocked, enabling a new
way to showcase the intimate struggle of astronaut Mark Watney's life on Mars. As a result, the
GoPro cameras became a much larger part of the production than was
initially intended.
"I ended up using these cameras in a way I didn't expect," Scott
added. "They became a character in the movie; they were mounted on
the astronauts; Matt's character actually records all of his video
logs on them in the habitat. Small details that helped drive
aspects of the story forward and gave the world an extra layer of
authenticity and familiarity."
The Martian takes off in theatres everywhere October 2nd. #TheMartian
#BringHimHome. For more on the GoPro integration with The
Martian visit The Inside Line.
About The Martian
During a manned mission to Mars, Astronaut Mark Watney
(Matt Damon) is presumed dead after
a fierce storm and left behind by his crew. But Watney has survived
and finds himself stranded and alone on the hostile planet. With
only meager supplies, he must draw upon his ingenuity, wit and
spirit to subsist and find a way to signal to Earth that he is
alive. Millions of miles away, NASA and a team of international
scientists work tirelessly to bring "the Martian" home, while his
crewmates concurrently plot a daring, if not impossible rescue
mission. As these stories of incredible bravery unfold, the world
comes together to root for Watney's safe return. Based on a
best-selling novel, and helmed by master director Ridley Scott, THE MARTIAN features a
star-studded cast that includes Jessica
Chastain, Kristen Wiig,
Kate Mara, Michael Pena, Jeff
Daniels, Chiwetel Ejiofor,
and Donald Glover.
About GoPro, Inc. (NASDAQ:GPRO)
GoPro, Inc. is transforming the way people capture and
share their lives. What began as an idea to help athletes
self-document themselves engaged in their sport has become a widely
adopted solution for people to capture themselves engaged in their
interests, whatever they may be. From extreme to mainstream,
professional to consumer, GoPro enables the world to
capture and share its passion. And in turn, the world has
helped GoPro become one of the most exciting and
aspirational companies of our time. For more information,
visit www.gopro.com or connect
with GoPro on YouTube, Twitter, Facebook, Pinterest or LinkedIn.
GOPRO® and HERO® are trademarks or registered trademarks
of GoPro Inc. in the United States and other
countries.
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SOURCE GoPro