SAN MATEO, Calif., Sept. 23, 2015 /PRNewswire/ -- GoPro, Inc.
(NASDAQ:GPRO), enabler of some of today's most engaging content,
announces it is bringing immersive, spherical videos to News Feed.
Beginning today, people on Facebook can experience exclusive GoPro
360-degree video directly through their web browser or Android
mobile device.
To experience GoPro's new content for News Feed shot with its
proprietary six-camera spherical rig announced earlier this year,
check out this high-energy motocross excursion across the
Idaho desert with sports legend
Ronnie Renner:
https://www.facebook.com/gopro.
In the coming weeks, GoPro will launch additional 360-degree
content on Facebook where users can expect a variety of
never-before-seen, immersive experiences from the vantage point of
GoPro world-class athletes, top chefs and more.
"GoPro captures content and tells stories that stir emotions. We
are changing the way consumers experience and share life's most
important moments," said Zander
Lurie, Senior Vice President of Entertainment. "With more
than four billion videos viewed daily on
Facebook, we have an opportunity to bring the excitement of
360-degree video to a vast new audience. 360-degree video
represents a compelling way for GoPro to bring
people into new worlds and experiences like
never before."
Spherical media enables a range of immersive viewing experiences
and is an essential building block of virtual reality, an
innovation poised to transform entertainment, education and other
industries. GoPro's hardware and stitching software provide
exciting and highly accessible solutions for capturing, creating
and sharing spherical content. GoPro is also partnering with a
growing number of companies as they introduce their VR strategies
and platforms to the world.
Viewers will not need a headset to access the new GoPro videos
on News Feed. The immersive content will run natively on Facebook
on web and Android, where viewers can choose what angle they want
to see it from. On the web, the content can be explored by dragging
the mouse around the video. For use on Android, viewers can drag
their finger across the screen or turn the device on its side to
navigate. Additionally, viewers can visit GoPro's Facebook page
directly: https://www.facebook.com/gopro.
For more information on GoPro and its HERO line of cameras
and accessories, visit GoPro.com.
About GoPro, Inc. (NASDAQ:GPRO) GoPro,
Inc. is transforming the way people capture and share their
lives. What began as an idea to help athletes self-document
themselves engaged in their sport has become a widely adopted
solution for people to capture themselves engaged in their
interests, whatever they may be. From extreme to mainstream,
professional to consumer, GoPro enables the world to
capture and share its passion. And in turn, the world has
helped GoPro become one of the most exciting and
aspirational companies of our time.
For more information, visit www.gopro.com or connect
with GoPro on YouTube, Twitter,
Facebook, Pinterest, Instagram, or LinkedIn.
GOPRO® and HERO® are trademarks or registered trademarks
of GoPro Inc. in the United States and other
countries.
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SOURCE GoPro, Inc.