SAN MATEO, Calif., Feb. 5, 2015 /PRNewswire/ -- GoPro, Inc.
(NASDAQ:GPRO), enabler of some of today's most engaging content,
today announced that it will launch a GoPro Channel on the Roku®
streaming platform this spring. The custom-designed streaming
channel will be a one-stop video destination that delivers
on-demand GoPro content to millions of Roku customers.
With this agreement, Roku joins GoPro's expanding roster of
distribution partners including Xbox, LG and Virgin
America.
"GoPro content is unique in that it emotionally resonates with a
global audience," said Adam
Dornbusch, Head of Programming at GoPro. "The GoPro channel
will make it simple for Roku customers to watch GoPro
originally-produced and "best of" user-generated content on their
televisions at home. We are excited to bring the world of GoPro to
Roku customers as they are one of the most engaged customer bases
when it comes to the amount of streaming content they view."
When it launches on the Roku platform, the GoPro streaming
channel will include:
- Featured playlists: Explore content from Deep Sea
to Full Throttle
- Favorite videos: Readily access favorites and recently watched
content
- Product Discovery: Learn which GoPro products were used to "get
the shot"
"We're incredibly excited to bring the action-packed videos
created by the GoPro community to the Roku streaming platform,"
said Ed Lee, vice president of
content at Roku. "Roku delivers an experience that our customers
truly love, and I know that they're going to be captivated by the
inspiring new content available to them with the launch of the
GoPro channel this spring."
To view content similar to what will air on the GoPro channel
for the Roku platform, visit the GoPro Channel on YouTube. For more
information on GoPro and its HERO line of cameras and accessories,
visit GoPro.com.
About GoPro, Inc. (NASDAQ:GPRO)
GoPro, Inc. is transforming the way consumers capture, manage,
share and enjoy meaningful life experiences. We do this by enabling
people to capture engaging, immersive photo and video content of
themselves participating in their favorite activities. Our
customers include some of the world's most active and passionate
people. The quality and volume of their shared GoPro content,
coupled with their enthusiasm for our brand, virally drives
awareness and demand for our products.
What began as an idea to help athletes document themselves
engaged in their sport has become a widely adopted solution for
people to document themselves engaged in their interests, whatever
they may be. From extreme to mainstream, professional to consumer,
GoPro has enabled the world to capture and share its passions. And
in doing so, the world, in turn, is helping GoPro become one of the
most exciting and aspirational companies of our time.
For more information, visit www.gopro.com or connect with GoPro
on YouTube, Twitter, Facebook, Pinterest or LinkedIn.
GOPRO® and HERO® are trademarks or registered trademarks of
GoPro Inc. in the United States
and other countries.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries.
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SOURCE GoPro