SAN MATEO, Calif., Nov. 4, 2014 /PRNewswire/ -- GoPro (NASDAQ:
GPRO), maker of one of the world's most versatile cameras and
enabler of some of today's most engaging content, today announced
that Zander Lurie has been appointed
Senior Vice President of Media, effective immediately. He will
report to GoPro President Tony
Bates.
In this role, Mr. Lurie will provide strategic leadership of the
creation, curation and distribution of the world class content now
synonymous with GoPro.
"We recognize that the incredible quality and popularity of
GoPro content is at the heart of our brand," said Tony Bates. "We have high aspirations for the
next chapter of our content story and Zander is an experienced
media leader who will help us expand both our production and
programming capabilities."
Mr. Lurie brings deep experience in digital content and new as
well as traditional media, most recently as the Executive Vice
President at Guggenheim Digital Media, owner of high-profile brands
such as Dick Clark Productions and the Los Angeles Dodgers. Prior
to Guggenheim, Zander served as SVP, Strategic Development at CBS
Corporation where he championed new Internet-based revenue streams
for its premium brands. Mr. Lurie came to CBS via its acquisition
of CNET Networks where he served as Chief Financial Officer and
head of Corporate Development. Zander began his career in the
investment banking group at JPMorgan where he led equity
transactions and mergers and acquisitions in the Internet
sector.
"I've been a GoPro user and a fan of their content for a long
time. I've been inspired and impressed by the photo and video
content coming out of this team," said Mr. Lurie. "I'm thrilled to
be joining GoPro, and looking forward to helping drive highly
engaging content to a global audience."
About GoPro, Inc.
GoPro's versatile cameras and
accessories enable people to self-capture immersive and engaging
footage of themselves enjoying their favorite activities.
From extreme to mainstream, GoPro's HERO® line of wearable
and gear-mountable capture devices are transforming the way
consumers, professional athletes, and video production
professionals capture, manage and share meaningful photo and video
content. Based in San Mateo, California, GoPro's products are sold in more
than 25,000 stores in over 100 countries worldwide and direct via
GoPro.com. GoPro-branded content is shared and enjoyed by
millions of people on popular media channels such YouTube,
Facebook, Vimeo and Instagram.
GOPRO® and HERO® are trademarks or registered trademarks of
GoPro Inc. in the United States and other countries.
SOURCE GoPro