SAN MATEO, Calif., Oct. 3, 2014 /PRNewswire/ -- GoPro, maker of
the world's most versatile camera and facilitator of some of
today's most engaging content, has announced a large scale
merchandising rollout with Best Buy, the world's largest specialty
consumer electronics retailer. The newly announced and highly
anticipated HERO4 will be available in Best Buy stores and on
BestBuy.com beginning Oct. 5, and
will be the centerpiece of GoPro's significantly expanded in-store
footprint.
![Best Buy GoPro End Cap Best Buy GoPro End Cap](http://photos.prnewswire.com/prnvar/20141003/150112)
The new display rollout to 500 stores begins this week and
triples GoPro's in-store retail presence at Best Buy. This is
GoPro's biggest retail display unit and it is exclusive to Best
Buy. Chief among the enhancements of GoPro's upgraded residences
are new display units designed to provide a more immersive content
viewing experience for customers – a point of critical importance
to adequately conveying the value of GoPro products. The new
fixtures will be 6 feet tall, allowing for greater visibility for
shoppers, and include larger monitors that will showcase a variety
of GoPro videos, which encompass some of the world's most widely
watched user generated content as well as GoPro's own award-winning
productions.
"This expansion will provide GoPro with a significant increase
in shelf space from one of our biggest retail partners in
North America," said GoPro Senior
Vice President of Intergalactic Sales, Jonathan Harris. "We're excited to offer our
customers a more compelling experience at most Best Buy locations
each time they interact with our products in the store."
Additional benefits of the new locations include more camera
facings and a larger accessories offering, providing Best Buy
customers with greater access to the GoPro products that have
enabled them to capture, share and enjoy countless hours of their
amazing experiences.
"Best Buy is the destination for the best in digital imaging
technology, and GoPro's new line of cameras delivers just
that for our customers," said Marie
Grable, Merchant Director of Digital Imaging at Best Buy.
"This unique new display, featuring the entire line up of cameras
and accessories, is a must see for consumers who are looking to get
their hands on the latest from GoPro."
The new displays arrive just in time for the holiday season,
when many customers will head to Best Buy to shop for friends,
relatives and loved ones. GoPro has been available at Best Buy
since 2010.
About GoPro, Inc. (Nasdaq: GPRO)
GoPro, Inc. is transforming the way consumers capture, manage,
share and enjoy meaningful life experiences. We do this by enabling
people to capture compelling, immersive photo and video content of
themselves participating in their favorite activities. Our
customers include some of the world's most active and passionate
people. The volume and quality of their shared GoPro content,
coupled with their enthusiasm for our brand, are virally driving
awareness and demand for our products. To date, we have generated
substantially all of our revenue from the sale of our cameras and
accessories and we believe that the growing adoption of our capture
devices and the engaging content they enable, position GoPro to
become an exciting new media company.
What began as an idea to help athletes document themselves
engaged in their sport has become a widely
adopted solution for people to document themselves
engaged in their interests, whatever they may be. From extreme to
mainstream, professional to consumer, GoPro has enabled the world
to capture and share its passions, and the world, in turn, is
enabling GoPro to become one of the most exciting and aspirational
companies of our time.
For more information, visit www.gopro.com or connect
with GoPro on YouTube, Twitter, Facebook,
or LinkedIn.
GOPRO® and HERO® are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries.
Photo - http://photos.prnewswire.com/prnh/20141003/150112
SOURCE GoPro, Inc.