Fluent Appoints Melanie Murphy as Chief Analytics Officer
April 28 2022 - 9:00AM
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance
marketing company, announced the appointment of Melanie Murphy in
the newly created role of Chief Analytics Officer.
Ms. Murphy’s role comes as Fluent continues to leverage the
company’s first-party data asset with an expanding commitment to
its analytics capabilities to accelerate competitive advantages
with the company’s evolving technology platform. Fluent’s platform
derives insights to enable its performance-based marketplace to
effectively connect consumers to world-class brands and drive
valuable business outcomes.
“Melanie has been instrumental in the architecture and build-out
of our data and machine learning capabilities, and we are committed
to leveraging these insights across our business units,” said Don
Patrick, Fluent CEO. “Her leadership has increased our ability to
drive meaningful consumer engagement while improving marketing
performance and ROI for our brands. Equally important, Melanie’s
impact on Fluent’s leadership culture has been immeasurable in
supporting our continued growth as a leading provider of
data-driven marketing solutions.”
Since joining the company in 2019, Ms. Murphy has specialized in
enabling marketing performance through data and analytical
applications, while creating a center of excellence for the
Analytics division comprised of Data Science, Business Analytics,
and Data Engineering. With over 20 years of experience leading
high-performing teams, she drove ideation of machine learning at
Bed Bath & Beyond and Experian Marketing Services, prior to
joining Fluent as Vice President, Analytics.
Ms. Murphy is also an Executive Co-Chair on Fluent’s Diversity,
Equality, and Inclusion (DEI) team, and the company’s Women Leaders
Employee Resource Group. Both organizations are committed to
creating equity for all employees, as well as focusing on
individual and professional development – two areas she is
passionate about. Ms. Murphy holds advanced degrees in Statistics
and Applied Mathematics from Montclair State University.
To learn more about Fluent, visit https://www.fluentco.com/.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a global data-driven performance
marketing company and trusted growth partner for leading brands.
Experts in creating value for consumers, Fluent leverages its
consumer database, digital media portfolio, and proprietary data
science and technology to deliver outcome-based solutions for
marketers. Founded in 2010, the company is headquartered in New
York City.
Contact Information
Media RelationsFluent Inc.marketing@fluentco.com
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