Facebook (FB) is expanding its participation in the e-commerce space with a broader rollout of its Shops feature. It plans to bring Shops to Marketplace in the U.S. and WhatsApp in select countries. Shops is a feature that enables merchants to build digital storefronts to sell products on Facebook platforms. Shops launched in 2020 just as the COVID-19 pandemic forced local economies to shut down. It now has enabled about 1.2 million active stores that attract more than 300 million monthly visitors. In addition to expanding its reach, Facebook also plans to introduce personalized ads in Shops.
https://www.tipranks.com/news/facebook-expands-its-shops-e-commerce-feature
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