Today, the National Football League (“NFL") and Enthusiast Gaming
Holdings Inc. (“Enthusiast Gaming"), (NASDAQ:EGLX; TSX:EGLX),
announced a first-of-its-kind gaming collaboration bringing
together NFL players and Legends and top gaming content creators
from marquee gaming organizations including Luminosity Gaming. This
multi-year partnership will see the launch of
NFL Tuesday
Night Gaming (“NFL TNG”), where teams
will compete head-to-head across popular video game titles.
NFL Tuesday Night Gaming will debut September 13
at 6:30 PM ET, and stream live on YouTube in the United States and
Canada on Tuesdays during the 2022-2023 NFL regular season. Fans
can expect to see a rotating roster of 12 NFL players or Legends
and 6 gaming creators competing across three game titles each week
in an exciting new format. After each week’s gameplay, teams will
be ranked with the top four teams qualifying for a
single-elimination playoff, where one team will be crowned champion
of the inaugural NFL Tuesday Night Gaming season.
The first season will conclude with an All-Star
Game coinciding with Super Bowl Week. Fans will choose their
favorite NFL players or Legends and gaming content creators to
compete in a special edition gaming night. The winning team will
receive a cash prize to donate to the charity of their choice.
Included in the schedule are three bye weeks,
where NFL players and gaming creators will take a break from the
NFL TNG competition for NFL Family Game Night
(“FGN”). NFL Family Game Night is designed as a
platform for families and younger fans to play alongside their
favorite players and gamers in a fun and entertaining format.
In addition to the weekly live streamed
gameplay, this partnership will also produce daily, always-on
content throughout the season, including, pre-and post-game
analysis, highlights, plays of the week, and more, leveraging the
scale of the NFL and Enthusiast Gaming’s network of gaming assets.
For more information on what’s to come this season, visit
nfltuesdaynightgaming.com.
“The NFL is excited to collaborate with
Enthusiast Gaming on this first-of-its-kind content series for the
League,” said Joe Ruggiero, SVP of Consumer Products at the
NFL. “NFL Tuesday Night Gaming will be a unique addition
to our weekly schedule that embraces the broader gaming community
through an entertaining mix of NFL stars and video gaming
culture.”
“No one has brought together the gaming
community with any sports league for a program of this scale
before,” said Bill
Karamouzis, President of Enthusiast
Gaming. “NFL Tuesday Night Gaming is a new and exciting
content platform for brands and agencies to connect with younger
audiences through bespoke custom content and talent integrations,
including owned moments, featured segments, social activations, and
more. We are honored to have been chosen by the NFL to collaborate
on this unique and important initiative that will help expand the
NFL’s reach to gaming audiences.”
About Enthusiast Gaming
Enthusiast Gaming is an integrated gaming
entertainment company, building the largest media and content
platform for video game and esports fans to connect and engage
worldwide. Combining the elements of its four core pillars:
Communities, Content, Creators, and Experiences, Enthusiast Gaming
provides a unique opportunity and integrated approach to reach and
connect with coveted GenZ and Millennial audiences. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience.
Contacts
Enthusiast Gaming Investor Relations:Eric Bernofsky, Chief
Corporate Officerinvestor@enthusiastgaming.com
Media Contacts
Liana Bailey, National Football League
(NFL)liana.bailey@nfl.com
Kayla Libuda, Enthusiast Gamingklibuda@enthusiastgaming.com
Forward-Looking Statements
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “is expected”,
“budget”, “scheduled”, “estimates”, “forecasts”, “intends”,
“anticipates”, or “believes” or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
“may”, “could”, “would”, “might” or “will” (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments. In addition,
forward-looking statements necessarily involve known and unknown
risks, including, without limitation, risks associated with general
economic conditions; adverse industry events; and future
legislative, tax and regulatory developments. Readers are cautioned
that the foregoing list is not exhaustive. For more information on
the risks, uncertainties and assumptions that could cause
anticipated opportunities and actual results to differ materially,
please refer to the public filings of Enthusiast Gaming which are
available on SEDAR at www.sedar.com. Readers are further cautioned
not to place undue reliance on forward-looking statements as there
can be no assurance that the plans, intentions or expectations upon
which they are placed will occur. Such information, although
considered reasonable by management at the time of preparation, may
prove to be incorrect and actual results may differ materially from
those anticipated. Forward-looking statements contained in this
news release are expressly qualified by this cautionary statement
and reflect our expectations as of the date hereof, and thus are
subject to change thereafter. Enthusiast Gaming disclaims any
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by applicable law.
Neither the Toronto Stock Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the exchange) accepts responsibility for the adequacy
or accuracy of this release.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d91e0ecc-f61e-48f2-943d-2f0fc27b6a03
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