Enthusiast Gaming and Torstar to Launch GenZ-Focused Online News Channel
July 07 2021 - 7:00AM
Enthusiast Gaming Holdings Inc. (“Enthusiast
Gaming” or the “Company”) (NASDAQ:EGLX) (TSX:EGLX), a media and
content platform for video game and esports fans to connect and
engage, today announced it has entered into a joint venture with
Torstar Corporation (“Torstar”) to create an original online news
platform and community named AFK (“AFK”).
“We’re thrilled to partner with Torstar on the
launch of a channel that will combine our expertise in building
engaged online communities with Torstar’s commitment to quality
content,” said Adrian Montgomery, CEO of Enthusiast
Gaming. “AFK is a new brand that brings insight and
community to issues that matter to gamers in a tone and format that
feels familiar to them, such as short-form video content and
message boards on digital-first platforms,” added Jordan
Bitove, co-proprietor of Torstar.
In anticipation of its debut on YouTube, AFK
will launch a crowd-sourced contest titled “Find a Host”. The
contest will invite entrants to submit video auditions around one
of four relevant topics: the environment, social issues, economic
issues, and cultural trends.
AFK judges will pick six finalists for a series
of challenges throughout the summer. The winner will be announced
in a live event in September 2021 and offered a full-time hosting
position at AFK, with the official launch of the publication
expected in the fall of 2021.
About Enthusiast Gaming
Enthusiast Gaming is building the largest media
and content platform for video game and esports fans to connect and
engage worldwide. Combining the elements of its four core pillars;
Media, Talent, Esports and Experiences, Enthusiast Gaming provides
a unique opportunity and integrated approach to reach and connect
with its coveted GenZ and Millennial audience. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience.
About Torstar
Torstar is a holding company with investments,
primarily in news and media. Businesses in the group include
the Toronto Star and numerous other city and community news
organizations. Other investments include VerticalScope, Canadian
Press, iPolitics, Blue Ant Media, Sing Tao, LeaseBusters and
Metroland Parcel Delivery services.
Contacts
Investor Relations:Eric Bernofsky, Chief
Corporate Officer, Enthusiast
Gaminginvestor@enthusiastgaming.com
Media Relations:Carmela Antolino, Provident
Communicationscarmela@providentcomms.com647-287-2286
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accept responsibility for the adequacy or accuracy of
this release.
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as "plans", "expects", "is expected",
"budget", "scheduled", "estimates", "forecasts", "intends",
"anticipates", or "believes" or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
"may", "could", "would", "might" or "will" (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to, statements regarding: new product initiatives of
the Company through a joint venture with a third party, the timing
and completion of the development of future products, the
functionality of future products, and planned marketing initiatives
for future products.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning: interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
media industry; and the Company’s growth plan. While Enthusiast
Gaming considers these assumptions to be reasonable, based on
information currently available, they may prove to be incorrect.
Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions; the
timing and filing of the final base shelf prospectus and
corresponding Registration Statement; the potential offering of any
Securities by the Company; uncertainty with respect to the
completion of any future offering; the ability to obtain applicable
regulatory approvals for any contemplated offerings; the ability of
the Company to negotiate and complete future funding transactions;
adverse industry events; and future legislative, tax and regulatory
developments. Readers are cautioned that the foregoing list is not
exhaustive. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR
at www.sedar.com. Readers are further cautioned not to place
undue reliance on forward-looking statements as there can be no
assurance that the plans, intentions or expectations upon which
they are placed will occur. Such information, although considered
reasonable by management at the time of preparation, may prove to
be incorrect and actual results may differ materially from those
anticipated. Forward-looking statements contained in this news
release are expressly qualified by this cautionary statement and
reflect our expectations as of the date hereof, and thus are
subject to change thereafter. Enthusiast Gaming disclaims any
intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by applicable law.
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