Electronic Arts Plans Return to College Football Videogames
February 02 2021 - 1:25PM
Dow Jones News
By Sarah E. Needleman and Laine Higgins
Electronic Arts Inc. is bringing college football back to
videogaming after a yearslong hiatus in a bid to bolster its
already robust sports portfolio.
Under a new partnership with collegiate-trademark company CLC,
EA will gain exclusive rights to make games that simulate U.S.
college football. Game development work is just getting started,
the company said, so it could take years before any games come to
market.
National Collegiate Athletic Association rules don't currently
permit third parties to use the name, image or likenesses of
college athletes, but that could soon change as the organization
has committed to rewriting its bylaws this year amid pressure from
high-profile litigation and state legislation.
Write to Sarah E. Needleman at sarah.needleman@wsj.com and Laine
Higgins at laine.higgins@wsj.com
(END) Dow Jones Newswires
February 02, 2021 13:10 ET (18:10 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
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