Edible Garden Launches VitaminWhey.com E-Commerce Site
August 15 2024 - 9:00AM
Edible Garden AG Incorporated (“Edible Garden” or the
“Company”) (Nasdaq: EDBL, EDBLW), a
leader in controlled environment agriculture (CEA), locally grown,
organic, and sustainable produce and products, today announced the
launch of the VitaminWhey.com e-commerce site for the Company’s
Vitamin Whey line of whey and plant protein powders under the
Vitamin Whey® and Vitamin Way® brands.
Mr. Jim Kras, CEO of Edible Garden, commented, "We are excited
to launch our new Vitamin Whey e-commerce site which marks a
significant step forward for the brands. This launch enables us to
offer our advanced whey and plant protein powder line—crafted to
support muscle recovery, daily vitamins and minerals, as well as
overall well-being with exceptional taste—directly to customers
across the nation. Vitamin Whey, featuring our exclusive
multi-vitamin, high whey protein, and amino acid complex formulas,
provides outstanding supplementation and recovery benefits at a
competitive price. We are confident that the Vitamin Whey® and
Vitamin Way® product lines will enhance Edible Garden’s ‘Flavor
Maker’ reputation as we continue to innovate and create
cutting-edge flavors with our partner, Nutracom. Vitamin Whey
already benefits from a heritage of success at big box retailers,
and we are confident that the launch of our e-commerce site will
further accelerate the brand's growth among consumers, helping us
achieve our goal of providing the highest-quality most flavorful
alternate proteins on the market.”
"The Company is dedicated to advancing our e-commerce platform,
with strong media support as a central component of our strategy to
expand the Vitamin Whey product line and strengthen the Edible
Garden brand. Customers can now purchase all of our innovative
Vitamin Whey® protein powder flavors, including French Vanilla,
Chocolate Dream, Lucious Strawberry, Cookies N' Cream, Ice Cream
Cake, and Orange Creamsicle, as well as our Vitamin Way® Chocolate
and Creamy Vanilla organic protein powders. We are confident that
our online platform will enable a broader retail audience to access
our Vitamin Whey® and Vitamin Way® brands, driving the growth and
expanding the reach of these product lines."
For more information on Vitamin Whey click
here.
ABOUT EDIBLE GARDEN®
Edible Garden AG Incorporated is a leader in
controlled environment agriculture (CEA), locally grown, organic,
and sustainable produce and products backed by Zero-Waste Inspired®
next generation farming. Offered at over 5,000 stores in the US,
Edible Garden is disrupting the CEA and sustainability technology
movement with its safety-in-farming protocols, use of sustainable
packaging, patented GreenThumb software and self-watering in-store
displays. The Company currently operates its own state-of-the-art
greenhouses and processing facilities in Belvidere, New Jersey and
Grand Rapids, Michigan, and has a network of contract growers, all
strategically located near major markets in the U.S. Its
proprietary GreenThumb 2.0 patented (US Nos.: US 11,158,006 B1, US
11,410,249 B2 and US 11,830, 088 B2) software optimizes growing in
vertical and traditional greenhouses while seeking to reduce
pollution-generating food miles. Its proprietary patented (U.S.
Patent No. D1,010,365) Self-watering display is designed to
increase plant shelf life and provide an enhanced in-store plant
display experience. Edible Garden is also a developer of
ingredients and proteins, providing an accessible line of plant and
whey protein powders under the Vitamin Way® and Vitamin Whey®
brands. In addition, the Company offers a line of sustainable food
flavoring products such as Pulp gourmet sauces and chili-based
products. For more information on Pulp products go to
https://vitaminwhey.com/. For more information on Vitamin Whey
products go to https://www.pulpflavors.com/. For more information
on Edible Garden go to https://ediblegardenag.com/.
Forward-Looking Statements
This press release contains forward-looking
statements, including with respect to the Company’s growth
strategies, ability to expand its distribution network and
distribution relationships, and performance as a public company.
The words “believe,” “expect,” “intend,” “look forward,”
“objective,” “plan,” “seek,” “strategy,” “will,” and similar
expressions are intended to identify forward-looking statements.
These forward-looking statements are subject to a number of risks,
uncertainties, and assumptions, including market and other
conditions and the Company’s ability to achieve its growth
objectives. The Company undertakes no obligation to update any such
forward-looking statements after the date hereof to conform to
actual results or changes in expectations, except as required by
law.
Investor Contacts:Crescendo
Communications, LLC212-671-1020EDBL@crescendo-ir.com
- Edible Garden’s Vitamin Whey line of whey and plant protein
powders
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