Consumers across the globe desire humanized experiences when navigating the insurance industry
May 09 2023 - 8:30AM
Duck Creek Technologies, the intelligent solutions provider
defining the future of property and casualty (P&C) and general
insurance, has proudly published its second annual benchmark
survey, the 2023 Global Consumer Insurance Insights. The survey
reveals strong demand from global consumers for humanized insurance
purchasing, switching and communication experiences through digital
channels.
The 2023 wave of research - which is being launched at the Duck
Creek Technologies Formation ‘23 event for customers and partners
from May 8-10, was conducted independently by Research in Finance
for Duck Creek Technologies and surveyed over 2,000 policyholders
across 13 countries, all of whom held at least one insurance
policy.
Aimed at refining the strategies that bring insurers closer to
consumers worldwide, this year’s survey is more extensive than the
inaugural 2022 edition, with more questions and responses from
policyholders across more countries. The survey provides insights
for carriers, reflecting consumer preferences and awareness of
innovation opportunities, purchasing, and communication
methods.
Key findings from the survey include:
- 93% of consumers are confident they have the proper coverage,
irrespective of which channel they used to purchase the insurance
policy.
- Once a policy is in place, 44% of consumers prefer human
interaction (2022: 35%). At the same time, however, interest in
app/WhatsApp usage for buying and switching insurance also
increased year-over-year.
- 46% of global consumers are unaware of embedded insurance. Of
those who were aware (37%), almost half said they trust it because
of product or retailer quality. Those who do not trust it (26%)
find embedded insurance unnecessary and expensive. Those who are
unsure (29%) require more information, having had little experience
with embedded insurance.
The survey reveals significant positives for insurance providers
and clearly shows they are getting it right in many areas. However,
it also highlights areas where insurers must reflect and improve
further - including bolstering global consumer confidence and trust
in insurance.
According to Jess Keeney, Chief Product & Technology Officer
at Duck Creek, "As the insurance industry continues to evolve, it
is crucial for providers to listen to the needs and preferences of
their customers. The 2023 Duck Creek Technologies benchmark survey
provides invaluable insights into consumer behaviors and trends,
highlighting the areas where insurers can maximize accessibility,
accelerate speed to market, and differentiate competitively.”
While the survey shows that carriers around the world are
responding quickly to consumer demand for more relevant and timely
products and services, it also reveals that a significant number of
consumers prefer a humanized experience when interacting with their
insurance providers. This emphasizes the importance of exploring
ground-breaking and varying communication options to meet the needs
of diverse customers.
Keeney adds, “It is encouraging to see that despite the
challenging economic environment, people are re-evaluating their
insurance needs and considering a wider range of products. Mobile
and gadget insurance, travel insurance, and embedded insurance are
being purchased more frequently than other types of insurance.
Duck Creek’s 2023 survey is a vital resource for insurance
providers, offering unique insights into customer perceptions and
highlighting the next opportunities for innovation. We urge
providers to delve deeply into the results and continue pushing the
frontiers of the insurance industry forward.”
Research in Finance Head of Research, Karen Scott, added, “In
the insurance industry, listening to consumers is essential for
success. As the Global Consumer Insurance Insights Survey 2023
demonstrates, primary research capturing changing behaviors, user
feedback, and satisfaction is invaluable to help inform insurance
company strategies, new product development, marketing, and
communications plans. Insurers now have access to significant data
sets to compare year-on-year, creating a true benchmark series of
reports we are proud to support. Ultimately, insurers who
prioritize listening to and understanding their consumers will come
out on top.”
The 2023 Global Consumer Insurance Insights Survey highlights
four key calls to action for
insurers:
- Maximize accessibility of insurance products to consumers
across channels
- Accelerate speed to market with the SaaS model
- Humanize the consumer experience through digital channels
- Leverage the SaaS ecosystem to differentiate competitively
Download the 2023 Global Consumer Insurance Insights Survey
here.
About Duck Creek TechnologiesDuck Creek Technologies is
the intelligent solutions provider defining the future of the
property and casualty (P&C) and general insurance industry. We
are the platform upon which modern insurance systems are built,
enabling the industry to capitalize on the power of the cloud to
run agile, intelligent, and evergreen operations. Authenticity,
purpose, and transparency are core to Duck Creek, and we believe
insurance should be there for individuals and businesses when,
where, and how they need it most. Our market-leading solutions are
available on a standalone basis or as a full suite, and all are
available via Duck Creek OnDemand. Visit www.duckcreek.com to learn
more. Follow Duck Creek on our social channels for the latest
information – LinkedIn and Twitter.
Drake Manning
Duck Creek Technologies
+1 860 877 3609
drake.manning@duckcreek.com
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