LONDON, Feb. 14, 2022 /PRNewswire/
-- UK-headquartered global technology firm, RedCloud, has
launched a partnership with Diversey in Brazil to increase market penetration with
Red101 Market, the world's first open commerce platform.
Diversey Holdings, Ltd. (NASDAQ: DSEY), a leading provider of
hygiene, infection prevention and cleaning solutions, has partnered
with RedCloud, who have launched the world's first open commerce
platform, Red101 Market. This partnership will enable customers to
place orders for their cleaning solutions from Diversey Brazil
through their Distributor network and make instant digital payments
via the Red101 Market app.
Commenting on the partnership, Justin
Floyd, CEO and Co-Founder at RedCloud said, "RedCloud is
extremely excited to be working with one of the leading global
brands in cleaning and hygiene technology solutions. We are focused
on empowering Diversey's entire distribution chain from
distributors to their customers, enabling them to buy better, sell
smarter and pay simpler through the world's first open commerce
platform, the Red101 Marketplace. Our mission is to build a sell
anywhere economy globally, by digitizing 1bn micro-businesses
around the world. Increasing revenue growth for all participants
along the distribution chain. Diversey has partnered with RedCloud
to sell their cleaning solutions through the marketplace app and to
expand their customer reach.
"Our journey begins in Brazil,
a country with great opportunity and an appetite for digitizing the
distribution chain by leveraging off RedCloud technology. Our joint
aspiration is to expand this partnership across LATAM."
To use the Red101 Market platform, customers simply download the
app on the Play Store, register in a few short steps and instantly
gain access to a wide range of Diversey solutions. The app is easy
to use and provides small businesses with fast payments so they can
easily order their favorite cleaning solutions to keep their
businesses clean and disinfected with best-in-class technology.
"We are very excited with this partnership because the Red101
Market platform integrates and digitizes the whole chain, including
Diversey and its exclusive distributors, and at the same time
offering a new and modern purchase channel for our direct and
indirect customers. This is just the beginning of a very exciting
journey and expectations are very high," celebrates Ariel
Rosemblat, Commercial Excellence, Sales & Service Operations
Director, Diversey, LATAM.
RedCloud, who were recently awarded UK's most valuable company,
is on a mission to enable a global "sell anywhere" economy where
brands can reach any small business in any market at any time with
the world's first frictionless end-to-end open commerce platform.
The technology is designed to unlock the business potential of over
one billion micro businesses in emerging markets and meet the
growing global demand for consumer goods.
About RedCloud
RedCloud is a global technology firm committed to enabling commerce
everywhere by empowering local buyers and sellers in emerging
markets and connecting them to global FMCG brands. Backed by
leading investors in Europe and
the world's largest payment network, RedCloud is poised to drive
economic growth in the FMCG industry by providing new levels
of visibility and enabling strategic
decision-making based on real-time data analysis syndicated
across the distribution chain.
About Diversey
Diversey's mission is to protect and care for people through
leading hygiene, infection prevention, and cleaning solutions. We
develop and deliver innovative products, services, and technologies
that save lives and protect our environment. Over the course of 95
years, the Diversey brand has become synonymous with product
quality, service, and innovation.
Our fully integrated suite of solutions combines patented
chemicals, dosing and dispensing equipment, cleaning machines,
services, and digital analysis. We are a trusted partner; serving
more than 85,000 customers in over 80 countries with a network of
approximately 8,500 employees globally.
We are the leading global pure play provider to the cleaning and
hygiene industry for the institutional and food and beverage
markets. We provide customers peace of mind by helping maintain
their brand integrity so they can focus on growing their business.
Through end-to-end repeatable services we deliver the highest
standards across customer locations to achieve improved operational
efficiency and environmental sustainability.
For more information, visit www.diversey.com or follow us on
social media
Diversey cleaning solutions are now available on Red101 Market,
the world's first open commerce platform
Photo -
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