Dexcom, Adam Schefter Announce Dexcom U, the First NIL Program for College Athletes With Diabetes
October 24 2022 - 8:00AM
Business Wire
- Dubbed “Dexcom U,” the multi-year program’s inaugural roster
consists of 14 athletes with diabetes across 11 sports
- Program aims to offer greater representation for people with
diabetes in sports and inspiration to aspiring athletes with
diabetes
DexCom, Inc. (NASDAQ: DXCM), the global leader in real-time
continuous glucose monitoring for people with diabetes, announced
today the launch of Dexcom U, the first-ever NIL (name, image,
likeness) program designed to celebrate college athletes with
diabetes and inspire people with diabetes who have athletic dreams
of their own.
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the full release here:
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Dexcom U is designed to celebrate college
athletes with diabetes and inspire people with diabetes who have
athletic dreams of their own. (Graphic: Business Wire)
A recent survey shows the toll of diabetes can potentially halt
budding athletic talent and prevent newly diagnosed people from
pursuing their dreams. The survey found that nearly half (43%) of
adults with Type 1 diabetes felt like quitting sports and physical
activities because of their diagnosis, and one in five (20%)
followed through with quitting sports.1
The program, led by Dexcom in partnership with ESPN Senior NFL
Insider and diabetes advocate Adam Schefter, whose wife Sharri
lives with Type 1 diabetes, will offer 14 competitors a platform to
share their story, act as role models to other aspiring athletes
and receive mentorship and support from their Dexcom U teammates,
professional athletes and figures who understand the challenges
facing athletes with diabetes.
“For many, having diabetes used to mean giving up on your hopes
and dreams,” said Adam Schefter. “I’ve had a front-row seat to
diabetes since my wife Sharri was diagnosed in 2002, and I see the
hurdles that people with diabetes overcome daily, but also how the
advances in diabetes care, like Dexcom CGM, have unlocked a world
of possibilities for her and many others.”
The following athletes make up Dexcom U’s inaugural roster:
- Ali Watson, Diving, Duke University
- Ava DeStefon, Cheerleading, Clemson University
- Bri Carrasquillo, Lacrosse, Yale University
- Bryce Frederick, Baseball, Towson University
- Cade Brown, Baseball, University of Oklahoma
- Caleb Fauria, Football, University of Colorado
- Carly Graham, Volleyball, Rice University
- Grant Waszak, Swimming, University of Nebraska
Omaha
- Isaac Traudt, Basketball, University of Virginia
- Jarod Verkleeren, Wrestling, University of Virginia
- Leo Giannoni, Baseball, Columbus State University
- Marlee Fray, Soccer, University of Texas at San
Antonio
- Paris Husic, Track & Field, Wake Forest
University
- Zyian Welcher, Cheerleading, Jackson State
University
In addition to the support they receive from coaches, teammates
and loved ones, these athletes rely on their Dexcom continuous
glucose monitoring (CGM) systems to track their glucose levels* in
real-time without the need for painful fingerpicks†, empowering
them to better manage their diabetes while breaking new barriers in
their respective sports.
“Dexcom has always celebrated people with diabetes who push the
limits and make a positive impact on their communities, which is
why we saw the Supreme Court’s NIL decision as an opportunity to
elevate these outstanding young athletes,” said Anne Santoro, VP
global customer experience at Dexcom. “The creation of Dexcom U is
a testament to how our Warriors are breaking barriers and leading
the way as role models for others with diabetes.”
Additional key findings from the survey include:
- A diabetes diagnosis can be harrowing and lonesome:
- Two-thirds (66%) of adults with Type 1 diabetes surveyed felt
alone because of the disease shortly after diagnosis and almost
half (48%) felt the need to hide their diabetes from others during
this time.1
- 50% of adults with Type 1 diabetes felt that their coaches,
trainers and teachers treated them differently after learning about
their diagnosis.1
- Modern diabetes technology is empowering people with diabetes
to pursue their goals:
- 82% of CGM users say the technology is very beneficial in
helping them achieve their aspirations.1
- Representation for people with diabetes can help inspire the
next generation of college and professional athletes:
- Nearly half (48%) of adults with Type 1 diabetes and parents to
children with diabetes believe that being aware of a professional
or top, amateur athlete or celebrity with Type 1 diabetes would be
very beneficial for a newly diagnosed individual.1
“My Dexcom CGM is a total game-changer, allowing me to compete
at the highest level knowing my diabetes is under control, and
giving me, my coaches and teammates peace of mind,” said Zyian
Welcher, cheerleader at Jackson State University. “I know
first-hand that having role models who know exactly what it’s like
to live with diabetes can be a tremendous asset, so it’s a great
privilege to be part of Dexcom U and hopefully be that role model
for someone else.”
In addition to welcoming new athletes each year, Dexcom will
share free educational resources designed for parents, teachers,
coaches and fellow athletes to break down misconceptions about
diabetes and reinforce that diabetes doesn’t need to get in the way
of achieving one’s athletic dreams and aspirations.
Dexcom will host a Facebook streaming event on October 24 at
9:00 a.m. PST to celebrate the Dexcom U launch. To learn more about
Dexcom U and access the free educational resources, please visit
Dexcom.com/DexcomU.
About DexCom, Inc.
DexCom, Inc. empowers people to take real-time control of
diabetes through innovative continuous glucose monitoring (CGM)
systems. Headquartered in San Diego, California, and with
operations across Europe and select parts of Asia/Oceania, Dexcom
has emerged as a leader of diabetes care technology. By listening
to the needs of users, caregivers, and providers, Dexcom simplifies
and improves diabetes management around the world. For more
information about Dexcom CGM, visit www.dexcom.com.
* For a list of compatible devices, visit
www.dexcom.com/compatibility. † If your glucose alerts and readings
from the G6 do not match symptoms or expectations, use a blood
glucose meter to make diabetes treatment decisions.
1 Dexcom, U.S. data on file, September 2022
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version on businesswire.com: https://www.businesswire.com/news/home/20221024005289/en/
Media Contact James McIntosh
619-884-2118 james.mcintosh@dexcom.com
Investor Contact Sean
Christensen 858-203-6657 sean.christensen@dexcom.com
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