BROOMFIELD, Colo., June 2, 2021 /PRNewswire/ -- Crocs, Inc.
(NASDAQ: CROX), a global leader in innovative casual footwear for
women, men and children, today announced its official collaboration
with Grammy Award®-winning artist, DJ and producer Diplo. The Diplo
X Crocs partnership invites Croc Nation to take a walk on the weird
side with a special, first-of-its-kind two-style release featuring
unique, multi-tone takes on the Classic Clog and new Classic Crocs
Sandal with custom Jibbitz™ charms.
The Diplo X Crocs Classic Clog features a swirled pink, blue and
yellow paint-inspired graphic loaded with light-up,
three-dimensional out-of-this-world mushroom Jibbitz™ charms to
finish the look. The collaboration also includes the Diplo X Crocs
Classic Sandal, the brand's first-ever collaboration on its new
two-strap silhouette. Featuring a swirled yellow, orange and blue
paint-inspired graphic, the style comes pre-decked out with an
assortment of eight unique glow-in-the-dark Jibbitz™ charms to make
it pop.
"I wear my Crocs literally everywhere so I'm stoked to have some
with my name on them and that others can get them too," said
Diplo. "Crocs helped me bring my adventures to life with
these designs and the 3D, light up and glow-in-the-dark mushroom
Jibbitz charms are cooler than I could've imagined. Now fans can
take a walk with me in either the Classic Clog or Crocs
Classic Sandal."
On June 3, Diplo will introduce
fans to the Diplo X Crocs collection during a performance streamed
on Mad Decent's Twitch channel at 8:00 p.m.
ET with a set designed to mimic the nature-inspired look and
feel of the collaboration. As partners both known for being
fan-centric, during the performance the duo will also give away
1,000 pairs of Diplo X Crocs Classic Clog and Diplo X Crocs Classic
Sandal to fans that tune in.
"Our collaborations are more than a moment in time. At Crocs,
we're focused on creating engaging experiences that bring fans
along for the journey," said Heidi
Cooley, Senior Vice President and Chief Marketing Officer at
Crocs. "Working with a genuine brand fan in Diplo inspired a new
level of creativity, including the first-ever celebrity take on the
Classic Crocs Sandal with glowing Jibbitz charms that will help
fans stand out even in the dark."
The limited-edition collaboration will be available on
June 8 beginning at 12:00 p.m. ET. The Crocs X Diplo Classic Clog,
available for $69.99 and Diplo X
Crocs Classic Sandal, available for $49.99 will be sold exclusively on
www.crocs.com.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a
world leader in innovative casual footwear for women, men, and
children, combining comfort and style with a value that consumers
know and love. The vast majority of shoes within Crocs' collection
contain Croslite™ material, a proprietary, molded footwear
technology, delivering extraordinary comfort with each step.
In 2021, Crocs declares that expressing yourself and being
comfortable are not mutually exclusive. To learn more about Crocs
or our global Come As You Are™ campaign, please visit www.crocs.com
or follow @Crocs on Facebook, Instagram and Twitter.
About Diplo
Diplo is one of the most dynamic forces in
music today under his own name, as well as a member of the now
legendary Major Lazer, LSD—the
psychedelic supergroup with Sia and Labrinth whose debut album has
been streamed over one billion times—and Silk City with
Mark Ronson, whose
Platinum-certified "Electricity" with Dua
Lipa topped charts worldwide and won a Grammy Award for Best
Dance Recording. The ten-time Grammy-nominated artist has worked
closely with the likes of Beyonce, The Weeknd, Madonna, Bad
Bunny and many more and continues to helm his own long-running
label Mad Decent.
Contact:
Ryan Roccaforte
rroccaforte@crocs.com
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SOURCE Crocs, Inc.