PARIS, June 16, 2021 /PRNewswire/ -- Criteo
(NASDAQ: CRTO), the global technology company that provides the
world's leading Commerce Media Platform, announced today that it
has signed a three-year partnership with Carrefour Group,
one of the world's leading food retailers. Carrefour becomes the
first European food retailer to use Criteo's new programmatic
platform for retail media allowing Carrefour to market its
inventories. This solution is a cornerstone of Criteo's
transformational strategy to cement its leadership in the Commerce
Media space. Criteo's solutions will be offered to Carrefour's
suppliers as part of its new service, Carrefour Links, announced on
Tuesday, June 15 at a joint press
conference.
The agreement includes the deployment of the Criteo Retail
Media platform in 9 key countries1 for the Carrefour
Group, starting with France where
Criteo will be in charge of the exclusive commercialization of
Retail Media inventory to advertisers and agencies.
Retail media has become an essential component of growth for
advertisers and retailers. To meet these challenges, Carrefour and
Criteo are joining forces to offer the most relevant and effective
tools for consumers and advertisers, based on a pioneering
technology designed for retail media and its associated services.
This partnership takes the full measure of the challenges of
e-commerce.
Thanks to this partnership and Carrefour's customer knowledge,
brands will have self-service access to targeting based on shopping
behavior and will be able to reach and engage their consumers
through innovative native advertising formats, 100% integrated into
the shopping experience. Advertisers will be able to control, in
real time, the delivery of their advertising campaigns and track
their performance, notably through enriched reports reconciling
online and in-store data.
"In terms of e-commerce, we reached a milestone in 2020: our
online sales increased by 70%. To further capitalize on this
progress, we were looking for a cutting-edge technology created for
the specificities of retail media, as well as a business partner
able to meet our growth ambitions," explains Elodie
Perthuisot, Executive Director E-commerce Data and Digital
Transformation at Carrefour Group. "Thanks to its platform,
designed for retail media, and its complete range of services,
Criteo Retail Media is a unique solution in the industry that works
in accordance with our customers' privacy and applicable
regulations. We are confident that this partnership will allow us
and our partner brands to continue to engage our customers with
personalized and relevant experiences across all of our e-commerce
channels. "
"We are delighted that Carrefour Group has placed its trust
in Criteo's Retail Media solutions and we are proud to count it
among our largest clients worldwide," comments Geoffroy Martin, EVP & General Manager,
Growth Portfolio at Criteo. "This partnership
illustrates Criteo's ambition and expertise in technology and
confirms our vision of retail media solutions as a key component of
our Commerce Media strategy, which is essential to the future of
advertising and central to the growth of e-commerce. Our solutions
are designed to be service-oriented, with brands increasing their
product visibility on digital shelves and consumers benefiting from
contextualized offers that drive their shopping journey."
Launched in 2020, Criteo's Retail Media platform is already
proving popular with the largest players in the U.S. e-commerce
market. The platform provides brands with self-service access to
Criteo's retail media solutions, full audience targeting and
advanced campaign reporting in a completely transparent manner.
About Criteo
Criteo (NASDAQ: CRTO) is the global
technology company that provides the world's leading Commerce Media
Platform. 2,500 Criteo team members partner with over 20,000
marketers and thousands of media owners around the globe to
activate the world's largest set of commerce data to drive better
commerce outcomes. By powering trusted and impactful advertising,
Criteo brings richer experiences to every consumer while supporting
a fair and open internet that enables discovery, innovation and
choice. For more information, please visit www.criteo.com.
About the Carrefour Group
With a multi-format network
of some 13,000 stores in more than 30 countries, the Carrefour
Group is one of the world's leading food retailers. The Group
recorded revenue of €78.6 billion in 2020. It has more than 320,000
employees who help to make Carrefour the world leader in the food
transition for everyone, providing everybody with access to
high-quality, affordable food every day, no matter where they
are.
For more information, visit www.carrefour.com, or find us on
Twitter (@GroupeCarrefour) and LinkedIn (Carrefour).
Contacts
presse Criteo
|
|
Aline Dubucq : a.dubucq@criteo.com /
06 37 98 20 29
|
|
Agence
PPR : team.criteo@pprww.com
|
|
|
|
Contacts
presse Carrefour
|
|
Investors
relation
Sébastien Valentin,
Anthony Guglielmo et Antoine Parison
|
Tél : +33 (0)1
64 50 79 81
|
Shareholders
relations
|
Tél : 0 805 902 902
(n° vert en France)
|
Communication
Group
|
Tél : +33 (0)1 58 47
88 80
|
1 France, Spain, Italy,
Belgium, Poland, Romania, Brazil, Argentina and Taïwan
View original content to download
multimedia:http://www.prnewswire.com/news-releases/criteo-announces-international-partnership-with-carrefour-group-301313784.html
SOURCE Criteo