FirstBank Taps CPI Card Group® for Card@Once® Instant Issuance Solution
May 03 2022 - 9:00AM
Business Wire
Companies deepen relationship with FirstBank
leveraging CPI®’s instant issuance solution
CPI Card Group Inc. (Nasdaq: PMTS) (“CPI” or the “Company”), a
payment technology company and leading provider of credit, debit
and prepaid solutions, today announced that FirstBank, a wholly
owned subsidiary of FB Financial Corporation (NYSE: FBK) and the
third largest Tennessee-headquartered bank, has successfully
implemented Card@Once® in select branches across its network.
FirstBank, which has 82 full-service bank branches and
approximately $12.6 billion in total assets, is an existing
customer of CPI, who initially engaged CPI to provide it with
central personalization services. The companies expanded their
relationship by completing a roll out of 47 Card@Once printers
across FirstBank’s network in Tennessee, Kentucky, North Alabama
and North Georgia.
“Providing our customers with the best branch experience is
always a top priority. The ability to issue a new or replacement
card in the span of a quick branch visit adds to the value we can
offer cardholders,” said Wade Peery, Chief Administrative Officer,
FirstBank. “We’re pleased to have worked with CPI on bringing
instant issuance to select FirstBank branches and look forward to
our continued collaboration.”
Card@Once is the first instant issuance solution to be backed by
a Software-as-a-Service (SaaS) model, affording financial
institutions the ability to quickly and conveniently issue new or
replacement cards to their customers. By leveraging the solution,
financial institutions are freed from many of the demands required
to support instant issuance, including maintaining software and
servers onsite. CPI securely manages IT setup, 24/7 support and
maintenance for the customer-friendly cloud-based solution –
empowering financial institutions and their customers with an easy,
web-based and quick to implement instant card issuance technology.
With its ability to support dual interface card solutions,
Card@Once also allows financial institutions to provide customers
with contactless-capable cards.
“The convenience and customer experience enabled by Card@Once
can be a key differentiator for a branch. Additionally, its
scalability allows CPI to easily accommodate financial
institutions’ instant issuance needs as their networks grow,” said
Lane Dubin, SVP and General Manager, Prepaid, Personalization
Solutions and Instant Issuance for CPI Card Group. “We’re excited
to deepen our relationship with FirstBank and connect them to our
best-in-class instant issuance solution.”
To learn more about Card@Once, click here.
About CPI Card Group®
CPI Card Group® is a payment technology company and leading
provider of credit, debit and prepaid solutions delivered
physically, digitally and on-demand. CPI helps our customers foster
connections and build their brands through innovative and reliable
solutions, including financial payment cards, personalization, and
Software-as-a-Service (SaaS) instant issuance. CPI has more than 20
years of experience in the payments market and is a trusted partner
to financial institutions and payments services providers. Serving
customers from locations throughout the United States, CPI has a
large network of high security facilities, each of which is
registered as PCI compliant by one or more of the payment brands:
Visa, Mastercard®, American Express® and Discover®. Learn more at
www.cpicardgroup.com.
About FirstBank
Nashville-based FirstBank, a wholly owned subsidiary of FB
Financial Corporation (NYSE: FBK), is the third largest
Tennessee-headquartered bank, with 82 full-service branches across
Tennessee, South Central Kentucky, Alabama and North Georgia, and a
national mortgage business with offices across the Southeast. The
bank serves five of the major metropolitan markets in Tennessee
and, with approximately $12.6 billion in total assets, has the
resources to provide a comprehensive variety of financial services
and products.
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version on businesswire.com: https://www.businesswire.com/news/home/20220503005246/en/
ICR Inc. for CPI Card Group Sourav Das 203-682-8283
media@cpicardgroup.com
Jeanie Rittenberry Director of Marketing, FirstBank 615-313-8328
jrittenberry@firstbankonline.com
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