Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices
July 30 2024 - 8:00AM
Comscore (NASDAQ: SCOR), a trusted partner for planning,
transacting, and evaluating media across platforms, today announced
comprehensive measurement of YouTube audiences across all digital
devices in the US.
Starting in July, Comscore began delivering a holistic view of
YouTube traffic across desktop, mobile, and connected TV (CTV).
This new capability enhances Comscore’s existing reporting for
YouTube video traffic on desktop and mobile browsers, as well as in
mobile apps. This groundbreaking holistic YouTube measurement sets
Comscore apart from other industry measurement
providers.
With this advancement, Comscore’s Video Metrix Multi-Platform
now includes YouTube CTV data, inclusive of coviewing, in the US.
Additionally, this release includes the ability for Comscore
clients to access Traffic Sharing in our YouTube CTV
measurement.
“Comscore is solving for the convergent shift in cross-platform
audiences and continues to lead in digital and video measurement
that incorporates person-level insights and deduplicates video
audiences across digital,” said Steve Bagdasarian, Comscore Chief
Commercial Officer. “Bringing YouTube CTV to Comscore’s Video
Metrix Multi-Platform suite will give publishers complete reporting
of its reach across all video platforms.”
Regions outside the U.S. will see the total YouTube audience
view beginning in 2025, including Argentina, Brazil, Canada,
France, Germany, India, Italy, Malaysia, Mexico, Spain and the
UK.
About Comscore Comscore is a global,
trusted partner for planning, transacting and evaluating media
across platforms. With a data footprint that combines digital,
linear TV, over-the-top and theatrical viewership intelligence with
advanced audience insights, Comscore empowers media buyers and
sellers to quantify their multi-screen behavior and make meaningful
business decisions with confidence. A proven leader in measuring
digital and TV audiences and advertising at scale, Comscore is the
industry’s emerging, third-party source for reliable and
comprehensive cross-platform measurement.
Media Marie Scoutas Comscore,
Inc. press@comscore.com
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