Cirrus Logic and Digi-Key Announce Global Distribution Agreement
February 28 2006 - 8:01AM
Business Wire
Cirrus Logic Inc. (Nasdaq:CRUS), a leading innovator of
high-precision analog and mixed signal integrated circuits (ICs),
and Digi-Key Corporation today announced the signing of a global
distribution agreement. Cirrus Logic's products will be featured in
Digi-Key's print and online catalogs and will be available for
purchase directly from Digi-Key. This new distribution agreement
with Cirrus Logic will allow Digi-Key to fulfill the design as well
as the production needs of its customers worldwide. "Cirrus Logic's
partnership with Digi-Key provides another channel for customers of
all sizes and stages of development to access Cirrus Logic
products," said Bob Kromer, vice president of Worldwide Sales,
Cirrus Logic. "As a premier catalog distributor, Digi-Key
strengthens Cirrus Logic's ability to serve our customers worldwide
through their strength in sales, engineering support and
logistics." "We are pleased to represent Cirrus Logic and add this
innovative company to our line card," commented Mark Larson,
Digi-Key president and COO. "We anticipate that Cirrus Logic's
expansive line of audio ICs as well as its ARM-based
microprocessors will be of substantial interest and appeal to the
many customers from around the globe that we serve on a daily
basis." One of the world's fastest growing distributors of
electronic components, Digi-Key currently ships product to more
than 130 countries. Cirrus Logic's products include high-precision
analog and mixed-signal audio ICs for consumer, professional and
automotive entertainment applications, as well as high-precision
analog and mixed-signal ICs for industrial applications such as
industrial measurement, analytical instruments, consumer utility,
digital power meters and seismic systems. Cirrus logic also
develops embedded processor ICs such as audio-optimized digital
signal processors for consumer and professional audio applications,
and ARM-based embedded processors for consumer and industrial
applications. Cirrus Logic Inc. Cirrus Logic develops
high-precision analog and mixed-signal integrated circuits for a
broad range of consumer and industrial markets. Building on its
diverse analog mixed-signal patent portfolio, Cirrus Logic delivers
highly optimized products for consumer and commercial audio,
automotive entertainment and industrial applications. The company
operates from headquarters in Austin, Texas, with offices in
Colorado, Europe, Japan and Asia. More information about Cirrus
Logic is available at www.cirrus.com. Digi-Key Corporation One of
the fastest growing electronic component distributors in the world,
Digi-Key has earned its reputation of leadership through its total
commitment to service and performance. As a full-service provider
of both prototype/design and production volume quantities of
electronic components, Digi-Key has been ranked #1 for Overall
Performance for 14 consecutive years among more than 200
distributors in the United States (EE Times Distribution Study/
Sept. 2005). Offering more than 550,000 products from over 320
quality name-brand manufacturers, Digi-Key's commitment to
inventory is unparalleled. Access to the company's broad product
offering is available 24 hours-a-day, seven-days-a-week at its
top-rated Web site www.digikey.com. Cirrus Logic and Cirrus are
trademarks of Cirrus Logic Inc.
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