- the First Truly Environmentally Friendly .68 Caliber
Non-Lethal Round
ANDOVER, Mass., Aug. 2, 2021
/CNW/ -- Byrna Technologies Inc. (NASDAQ: BYRN) (CSE: BYRN)
("Byrna" or "the Company") today announced the introduction of its
new .68 caliber projectile, the Byrna Eco-Kinetic round. The
Eco-Kinetic round became available for pre-order on the Byrna
website (www.byrna.com) starting on August
1.
The Byrna Eco-Kinetic round is a revolutionary .68 caliber
non-lethal projectile designed to replace both kinetic and inert
practice rounds. At only 25
cents per round (in the 400-count container), Byrna's
Eco-Kinetic round is one of the lowest priced non-lethal rounds on
the market. More importantly, the Eco-Kinetic is the first
truly environmentally friendly .68 caliber non-lethal
projectile. This water-soluble round dissolves completely
when left out in the elements. The Byrna Eco-Kinetic round is
designed to "make your mark without leaving a trace," which is the
tagline for this product.
Byrna's Eco-Kinetic projectile also features Byrna's VI (visual
impact) technology producing a "report" when it strikes a hard
surface. By producing a small cloud and leaving a visible
mark indicating where the round strikes the target, users can see
the exact location of their shot (in the same way they can with the
more expensive inert rounds). The very low purchase price of
the Eco-Kinetic round, coupled with Byrna's VI technology and the
fact that this is an environmentally friendly projectile, makes
Byrna's Eco-Kinetic round ideal for target practice and
recreational use. Byrna intends to feature the Eco-Kinetic
round prominently in its upcoming recreational and family-fun
marketing campaigns. The Eco-Kinetic round can also be used
to replace the "Byrna Kinetic" round for self-defense as they both
deliver the same amount of joule energy.
Byrna will continue to offer its inert rounds under the "Byrna
Training" label. These rounds, which are designed to mimic
the cloud produced by "Byrna Pepper"
and "Byrna Max", are used primarily
by law enforcement during training so that they can see the
dispersion of the chemical irritant cloud. Similarly, Byrna
will continue to offer its "Byrna Kinetic" round as a self-defense
and glass breaking round. The "Byrna Kinetic" round, which
can break a car window and uses pain compliance to stop an
assailant, has proven to be very popular with both the private
security and law enforcement communities.
"Environmental sustainability is extremely important to us at
Byrna and it was the driving force behind the development of our
Eco-Kinetic round," stated Bryan
Ganz, CEO of Byrna Technologies. "We believe that our
Eco-Kinetic round will become our best-selling projectile as
consumers embrace the recreational use of the Byrna, honing their
shooting skills in their backyards while having fun with friends
and family. Importantly, by increasing engagement, Byrna
owners will become more proficient with their devices and more
comfortable in the event they need to deploy their Byrna in a
real-world self-defense situation. Moreover, this increased
consumer engagement should help us further leverage Byrna's
razor/razorblade model."
About Byrna Technologies Inc.
Byrna is a technology
company, specializing in the development, manufacture, and sale of
innovative non-lethal personal security solutions. For more
information on the Company, please visit the corporate website here
or the Company's investor relations site here. The Company is the
manufacturer of the Byrna® HD personal security device,
a state of the art handheld CO2 powered launcher
designed to provide a non-lethal alternative to a firearm for the
consumer, private security, and law enforcement markets. To
purchase Byrna products visit the Company's e-commerce store
www.byrna.com.
Forward Looking Information
This news release contains
"forward-looking statements" within the meaning of the U.S. and
Canadian securities laws. All statements contained in this news
release, other than statements of current and historical fact, are
forward-looking. Often, but not always, forward-looking statements
can be identified by the use of words such as "plans", "expects",
"projects", "intends", "anticipates" and "believes" and statements
that certain actions, events or results
"may", "could", "would", "should", "might,"
"occur" or "be achieved" or "will be taken." Forward-looking
statements include descriptions of currently occurring matters
which may continue in the future. Forward-looking statements in
this news release include but are not limited to our expectations
for continued robust improvement in financial results for 2021,
plans to implement marketing programs, and our ability to increase
the global awareness of our brand. Forward-looking statements
are not, and cannot be, a guarantee of future results or events.
Forward-looking statements are based on, among other things,
opinions, assumptions, estimates and analyses that, while
considered reasonable by the Company at the date the
forward-looking information is provided, inherently are subject to
significant risks, uncertainties, contingencies and other factors
that may cause actual results and events to be materially different
from those expressed or implied.
Any number of risk factors could affect our actual results and
cause them to differ materially from those expressed or implied by
the forward-looking statements in this news release, including, but
not limited to: disruption of the supply chain, production or
shipping related to the ongoing pandemic, changes in laws and
regulations applicable to the business, events or factors that may
negatively affect the demand for the Company's products including
competitors' introduction or marketing of new or superior
products. The order in which these factors appear should not
be construed to indicate their relative importance or priority. We
caution that these factors may not be exhaustive, accordingly, any
forward-looking statements contained herein should not be relied
upon as a prediction of actual results. Investors should
carefully consider these and other relevant factors, including
those risk factors in Part I, Item 1A in our most
recent Form 10-K and subsequent filings with the
Securities and Exchange Commission ("SEC"), should understand
it is impossible to predict or identify all such factors or risks,
should not consider the foregoing list, or the risks identified in
our SEC filings, to be a complete discussion of all potential risks
or uncertainties., and should not place undue reliance on
forward-looking information. The Company assumes no obligation to
update or revise any forward-looking information, except as
required by applicable law.
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SOURCE Byrna Technologies Inc.