SAN FRANCISCO, Dec. 2, 2019 /PRNewswire/ -- Before closing
the menu on 2019, OpenTable, the world's leading provider of
online restaurant reservations and part of Booking Holdings, Inc.
(NASDAQ: BKNG), today released a retrospective look back at
this year's most popular dining trends. From trending reviews to
dining behavior across the country, this year's diners are looking
to have their cake and eat it too.
"We hit a major milestone this year - 10 billion diners seated,
using our software. To put that in perspective, that's more than
the world's population," said Andrea
Johnston, COO at OpenTable. "This year alone, we sat over
283 million diners who gave more than 13 million reviews. This
uncovered a treasure trove of food trends and shifts in behavior to
provide insightful context as to how people are eating in
On OpenTable's plate in 2019, diners moved towards more
health-conscious dining preferences. Alternative diets are also on
the rise compared to 2017 with 'keto' mentioned a whopping
683 percent more in reviews and 'plant based'
mentions increasing by 136 percent. Diners also vegged out
on low-calorie alternatives with 'cauliflower crust'
mentions skyrocketing in reviews by 487 percent and
'jackfruit,' another vegan and vegetarian alternative,
increasing in reviews by 148 percent since 2017.
Additionally, OpenTable found diners are still choosing to
indulge when it comes to global cuisines. This past year,
Mexican-inspired dishes continued to grow in popularity, with
'queso' mentions increasing by nearly 31 percent and
'nachos' mentions by 19 percent over the past three
years. Review mentions of 'potstickers,' a staple in Asian
cuisine, has increased by 61 percent. Finally, review
mentions of the classic Italian delicacy, 'cacio e pepe,' has increased by 96
percent since 2017.
Key takeaways from this year's report include:
- Farmer-Owned: According to OpenTable data, this year's
most booked restaurant of 2019 was Founding Farmers, the popular
majority farmer-owned restaurant serving scratch made, responsibly
sourced American cuisine, located in Washington, D.C.*
- In With The New: OpenTable found that diners looked to
try something new in 2019, with 70 percent of reservations coming
from new diners booking that restaurant for the first time through
- Intimate Celebrations: This year, most people preferred
intimate birthday celebrations over group dining with the majority
of birthday reservations made for a table for two.
- Last Minute vs. In Advance: 42 percent of diners made
reservations at the last minute on the day of their reservation.
This is followed closely by those who made their reservations
within 1-7 days ahead of dining (41 percent).
- The City That Never Sleeps (and Always Eats):
New York was the most popular
region in the U.S. for late night/early morning reservation
bookings made from 12AM to 7:59AM.
Alternatively, South Dakota proves
to be the opposite with nearly 100 percent of their reservations
taking place during the day (8AM -
- American vs. Italian: American cuisine was the most
popular for breakfast and lunch, while Italian cuisine took the top
spot for dinner.
To learn more about OpenTable's Year in Dining trends and see an
infographic visualizing this data, please go here.
*The most reserved restaurant of the year was determined
based on online seated reservations from January 1 - September 30, 2019.
OpenTable, OpenTable, part of Booking
Holdings, Inc. (NASDAQ: BKNG),is the world's leading provider of
online restaurant reservations, with more than 54,000 restaurants
globally using its software to seat over 131 million diners
monthly. OpenTable helps diners discover and book the perfect table
and helps restaurants deliver personalized hospitality to grow
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