BigBand Announces AT&T Deployment of Local Advertising Solution

BigBand Networks, Inc. (NASDAQ:BBND), today announced that AT&T Services, Inc. is starting to deploy the BigBand Media Services Platform (MSP) as part of AT&T U-verse® TV’s local ad insertion solution. BigBand expects AT&T to become a material customer for the first time in the second half of 2011.

The BigBand MSP-based advertising solution can help operators increase advertising revenues by supporting specific markets via the preparation and splicing of local ads into national program feeds. BigBand recently announced that its advertising solutions supported over one billion ad transactions in the last year for North American cable operators.

“The MSP was built from the ground up to provide media processing, such as local area ad insertion, on a scalable and flexible platform. Our vision and platform approach enable services providers to deliver differentiated, highly personalized services,” said Paul Crann, Senior Vice President, Product Line Management at BigBand Networks. “As digital advertising models continue to evolve, we will endeavor to build new, innovative products that can capture new revenue streams for our service provider customers, while opening up a large market opportunity for BigBand.”

BigBand Solution Lowers Cost and Complexity of Digital Ad Insertion

The BigBand MSP-based advertising solution enables service providers to maximize advertising revenues while minimizing operational costs. The solution includes the preparation and transcoding of ad assets, ad splicing into linear TV streams, event reporting to traffic and billing systems, and management using BigBand’s Video Management System software. Furthermore, the solution operates completely within the digital domain and seamlessly splices ads into streams encrypted for a variety of network environments. This reduces the cost and complexity associated with ad insertion since decrypting, splicing, and re-encrypting are no longer required.

Visit http://www.bigbandnet.com/index.php/new-revenue-services.html for additional information about BigBand’s MSP-based advertising capabilities.

About BigBand Networks

BigBand Networks, Inc. [NASDAQ: BBND] provides broadband service providers with innovative multi-screen video solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand’s video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services and screens, including broadcast, switched digital video, IPTV, video-on-demand, interactive TV, and advanced advertising. BigBand Networks has done business with more than 200 customers in North America, Asia and Europe -- including seven of the ten largest cable and telco service providers in North America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email info@bigbandnet.com or visit www.bigbandnet.com.

BigBand Networks’ brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. All other marks are the property of their respective owners.

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to, the benefits to AT&T and our other customers from the use of our advertising solution. Forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for our advertising solution, design flaws in BigBand’s MSP solution, shifts in AT&T’s or other operators’ demand, shifts in strategic relationships, delays in BigBand’s ability to deliver or decisions to discontinue its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand’s periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.

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