BigBand Advertising Solutions Deliver More than One Billion Ad Transactions a Year
June 09 2011 - 2:20PM
Business Wire
BigBand Networks, Inc. (NASDAQ: BBND), today announced its
milestone delivery of more than one billion ad transactions in the
last year for seven of the top 10 Multiple Systems Operators (MSOs)
in North America. Following on this success, BigBand will
demonstrate at the Cable Show 2011 how its solutions can be used
for traditional zoned as well as targeted advertising, helping
operators deliver and monetize ads for multiple screens via legacy
set-top boxes (STBs) to such TV and IP-connected devices as the
iPad, PC, Roku and TiVo boxes.
BigBand first began offering advertising solutions in 2003 and
has continued to expand this product portfolio, which includes the
BigBand Broadcast Media Router® (BMR) and BigBand Media Services
Platform (MSP), to meet the demands of the ever-changing digital
television market. The solutions are designed to support today's
critical revenue stream while also providing a migration path from
traditional zoned-based advertising to more addressable
advertising. Operators use the BigBand portfolio to deliver ads for
local advertising insertion and interactive advanced advertising
applications with Enhanced TV Binary Interchange Format (EBIF).
“The number of ads delivered by BigBand's solutions continues to
grow rapidly as we provide our customers with the ability to extend
their advertising reach to multi-screen TV services, targeted
geographies and IP-connected devices,” said John Reister, Vice
President of Advanced Technology for BigBand Networks. “As the
definition of TV evolves, operators will seek innovative ways to
monetize their networks. We believe advertising will play a key
role in monetizing both today’s traditional advertising and the
emerging opportunities with more personalized, IP-enabled advanced
advertising to more screens."
BigBand Demonstrates Zoned and Targeted Advertising to
Multiple Devices at the Cable Show 2011
Today’s advertising operations need to support a variety of
codecs and formats in order to accommodate the various types of
network programming, along with an array of subscriber devices. In
BigBand's booth #449, a legacy STB to the TV, and IP-connected
iPad, PC, Roku and TiVo boxes will be sent programming that
includes zoned and targeted advertising. During the commercial
break, attendees can watch as the same ad is displayed
simultaneously on all viewing screens, followed by each screen then
receiving a personalized ad. The demonstration will show how
operators can expand their revenue potential and help monetize
multi-screen services. It will also demonstrate how advertisers can
benefit from more effective ad campaigns offering individualized
messaging and greater relevance.
Visit
http://www.bigbandnet.com/index.php/new-revenue-services.html to
learn more about BigBand's advertising solutions.
About BigBand Networks
BigBand Networks, Inc. (NASDAQ: BBND) provides broadband service
providers with innovative digital video networking solutions
designed to make it easier to move, manage and monetize video.
These solutions are based on BigBand's video-networking platforms
that are built to enable efficient and reliable delivery across a
wide range of services, including digital TV, high definition TV,
advanced advertising, IPTV, video-on-demand and interactive TV.
BigBand Networks has done business with more than 200 customers in
North America, Asia and Europe -- including seven of the ten
largest cable and telco service providers in North America. BigBand
Networks is based in Redwood City, Calif., with offices worldwide.
For additional information about the company, please call
+1.650.995.5000, email info@bigbandnet.com or visit
www.bigbandnet.com.
BMR and BigBand Networks’ brand and product names are service
marks, trademarks or registered trademarks of BigBand Networks,
Inc. in the United States and other countries. All other marks are
the property of their respective owners.
This release contains "forward-looking statements" as defined
under the U.S. Federal Securities Laws, including the Private
Securities Litigation Reform Act of 1995 and is subject to the safe
harbors created by such laws. Forward-looking statements may relate
to, but are not limited to, our belief in MSOs monetizing their
networks by delivering more advertising in the future, the benefits
to be derived by our customers from using the MSP platform, the BMR
and our advertising solutions. Forward-looking statements are based
on current expectations that involve a number of uncertainties and
risks that may cause actual events or results to differ materially.
Factors that could cause actual events or results to differ
materially include, among others, the following: rapid
technological change that can adversely affect the demand for
BigBand’s products, design flaws in BigBand’s BMR or MSP platform,
shifts in customer demand, shifts in strategic relationships,
delays in BigBand’s ability to deliver or decisions to discontinue
its products and services, or announcements by competitors. These
and other risks may be detailed from time to time in BigBand’s
periodic reports filed with the Securities and Exchange Commission,
copies of which may be obtained from www.sec.gov. BigBand Networks
is under no obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
Information contained in our website is not incorporated by
reference in, or made part of this press release.
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