BigBand Introduces Managed Adaptive Streaming for iPads and PCs at CableLabs® Winter Conference
February 23 2011 - 3:05AM
Business Wire
At the CableLabs® Winter Conference 2011, BigBand Networks, Inc.
(NASDAQ:BBND), a leader in digital video networking, will introduce
an innovative hybrid approach to managing HTTP adaptive streaming
traffic. The approach helps cable Multiple System Operators (MSOs)
expand their broadcast TV and on-demand services to reach their
subscribers’ IP-connected consumer electronic devices, such as the
iPad®, tablets, netbooks, PCs, and gaming consoles. The solution is
designed to efficiently manage and leverage the existing resources
of a video delivery network and to enhance viewing experiences. It
also improves bandwidth utilization and equalizes video quality
across all services by leveraging a technique called "quality-based
bandwidth allocation".
A significant portion of the network traffic to reach
subscriber's unmanaged IP-connected devices is expected to be in
the form of standard adaptive streaming over HTTP. However, this
method does not allow efficient utilization of the resources of the
video delivery network since a standard adaptive streaming session
has no visibility to the other sessions sharing the same bandwidth.
Alternatively, managing all video services together and adopting a
hybrid view for adaptive streaming would incorporate video oriented
aspects of session management and dynamic network resources
allocation. This allows MSOs to monetize both their legacy video
traffic as well as the traffic being consumed by these IP-connected
devices with new IP targeted services.
"Managing HTTP adaptive streaming traffic results in
significantly better results for bandwidth utilization and video
quality as compared to other IP-video transport alternatives,” said
Amit Eshet, Senior Director of Media Processing, BigBand Networks.
"The spectrum dedicated to the delivery of video to set-top boxes
can also be used for the delivery of video to IP devices in a
'bandwidth-free' manner that doesn’t degrade the legacy service or
require massive CAPEX investments upfront. The net benefit to the
cable operator is a smoother and more cost effective migration to
IPTV."
BigBand will demonstrate how managed adaptive streaming
outperforms standard adaptive streaming with regard to bandwidth
utilization and video quality for various IP consumer electronic
devices.
BigBand will also demonstrate the latest advances in its ultra
dense QAM for the BigBand Media Services Platform (MSP), the
BigBand MSP QAM. The platform-based approach combines high density
with high availability and offers the ability to quickly add new
applications and share bandwidth efficiently across multiple
applications. Additionally, the company will demonstrate new
services capabilities and revenue opportunities that can be enabled
by BigBand’s IP-video solution, vIP PASS™.
The CableLabs Winter Conference 2011, February 27–March 2, 2011,
is being held in the Marriott Marquis, Atlanta, Georgia.
About BigBand Networks
BigBand Networks, Inc. [NASDAQ: BBND] provides broadband service
providers with innovative digital video networking solutions
designed to make it easier to move, manage and monetize video.
These solutions are based on BigBand's video-networking platforms
that are built to enable efficient and reliable delivery across a
wide range of services, including digital TV, high definition TV,
advanced advertising, IPTV, video-on-demand and interactive TV.
BigBand Networks has done business with more than 200 customers in
North America, Asia and Europe -- including seven of the ten
largest cable and telco service providers in North America. BigBand
Networks is based in Redwood City, Calif., with offices worldwide.
For additional information about the company, please call
+1.650.995.5000, email info@bigbandnet.com or visit
www.bigbandnet.com
CableLabs is a registered trademark of Cable Television
Laboratories, Inc. iPad is a registered trademark of Apple
Inc. BigBand Networks’ brand and product names are service
marks, trademarks or registered trademarks of BigBand Networks,
Inc. in the United States and other countries. All other marks are
the property of their respective owners. A product or technology
demonstration at a CableLabs event does not represent a CableLabs
endorsement of that product or technology.
This release contains "forward-looking statements" as defined
under the U.S. Federal Securities Laws, including the Private
Securities Litigation Reform Act of 1995 and is subject to the safe
harbors created by such laws. Forward-looking statements may relate
to, but are not limited the functionality, programming potential
and other potential benefits to be derived from the use of
BigBand’s hybrid adaptive streaming, vIP PASS, MSP QAM and other
solutions, the expectation of bandwidth savings and the anticipated
prevention of the degradation of video quality. Forward-looking
statements are based on current expectations that involve a number
of uncertainties and risks that may cause actual events or results
to differ materially. Factors that could cause actual events or
results to differ materially include, among others, the following:
rapid technological change that can adversely affect the demand for
BigBand’s products, design flaws in BigBand’s vIP PASS, MSP QAM and
other solutions, shifts in customer demand, shifts in strategic
relationships, delays in BigBand’s ability to deliver or decisions
to discontinue its products and services, or announcements by
competitors. These and other risks may be detailed from time to
time in BigBand’s periodic reports filed with the Securities and
Exchange Commission, copies of which may be obtained from
www.sec.gov. BigBand Networks is under no obligation to (and
expressly disclaims any such obligation to) update or alter its
forward-looking statements whether as a result of new information,
future events or otherwise. Information contained in our website is
not incorporated by reference in, or made part of this press
release.
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