Banzai International, Inc. (
NASDAQ: BNZI)
(“Banzai” or the “Company”), a leading marketing technology company
that provides essential marketing and sales solutions, today
announced the launch of its Research Hub which is set to provide an
accessible platform to marketers at every level looking for
insights from top marketing, advertising, and SaaS
executives.
In a market where marketing budgets have been
slashed, but the requirement for proving marketing investment
remains high, data remains a cornerstone for executing effective
marketing strategies. Unfortunately, much of today’s highest
quality marketing benchmarks and insights remain inaccessible to
the majority of marketing teams who most need them. Banzai’s
Research Hub aims to solve that challenge by providing free, easy
to understand, relevant benchmark data across a variety of
industries, company sizes, and business objectives. Emboldened with
data-driven insights, marketers can then make better informed
decisions on their marketing campaigns and strategies.
"Our mission at Banzai is to help our customers
accomplish their mission. A big part of that is helping them make
better marketing decisions. By launching the Banzai Research Hub,
our aim is to provide access to the cutting-edge marketing data and
insights we have been collecting for years, empowering marketers
across the industry to make informed, data-driven decisions," said
Joe Davy, CEO and Chairman of Banzai. "Our inaugural report on
marketing attribution trends is just the beginning. We're committed
to continuously providing valuable, actionable insights that not
only reflect the current marketing landscape but also guide
marketers in shaping future strategies that align with their
organizational goals and respond to evolving market demands."
Banzai also launched its first report, providing
detailed data on key marketing attribution trends. The report
surveyed marketing professionals and revealed significant insights
into the current state of marketing attribution. The study
highlights a broad adoption of attribution models, however, data
shows that 20% of respondents are still not using them, despite
their effectiveness in strategic decision-making and enhancing
C-Suite confidence in marketing.
The report also reveals the hidden benefits of
attribution, such as improved visibility into customer journeys and
sales cycle insights, but notes challenges like attribution model
bias and tracking complexities. For marketing professionals, the
findings underscore the importance of aligning attribution models
with organizational goals and the ongoing need to navigate the
complexities of marketing attribution in a data-rich
environment.
Learn more about Banzai’s Research Hub or access
the latest marketing attribution report here.
About Banzai
Banzai is a marketing technology company that
provides essential marketing and sales solutions for businesses of
all sizes. On a mission to help their customers achieve their
mission, Banzai enables companies of all sizes to target, engage,
and measure both new and existing customers more effectively.
Banzai customers include Square, Hewlett Packard Enterprise, Thermo
Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among
thousands of others. Learn more at www.banzai.io. For investors,
please visit https://ir.banzai.io/
Forward-Looking Statements
Certain statements included in this press
release are forward-looking statements within the meaning of “safe
harbor” provisions of the United States Private Securities
Litigation Reform Act of 1995. Forward-looking statements may be
identified by the use of words such as “believe,” “may,” “will,”
“estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,”
“would,” “plan,” “project,” “forecast,” “predict,” “potential,”
“seem,” “seek,” “future,” “outlook,” “target,” or similar
expressions that predict or indicate future events or trends or
that are not statements of historical matters, but the absence of
these words does not mean that a statement is not forward-looking.
These forward-looking statements include, but are not limited to,
statements regarding expectations and timing related to commercial
product launches. These statements are based on various
assumptions, whether or not identified in this press release, and
on the current expectations of Banzai’s management and are not
predictions of actual performance. These forward-looking statements
are provided for illustrative purposes only and are not intended to
serve as, and must not be relied on by any investor as, a
guarantee, an assurance, a prediction or a definitive statement of
fact or probability. Actual events and circumstances are difficult
or impossible to predict and will differ from assumptions. Many
actual events and circumstances are beyond the control of Banzai.
These forward-looking statements are subject to a number of risks
and uncertainties, including: the failure to maintain Nasdaq
listing of Banzai’s securities; changes in domestic and foreign
business, market, financial, political and legal conditions;
failure to realize the anticipated benefits of Banzai’s recently
completed business combination with 7GC (the “Business
Combination”); risks relating to the uncertainty of the projected
financial information with respect to Banzai; Banzai’s ability to
successfully and timely develop, sell and expand its technology and
products, and otherwise implement its growth strategy; risks
relating to Banzai’s operations and business, including information
technology and cybersecurity risks, loss of customers and
deterioration in relationships between Banzai and its employees;
risks related to increased competition; risks relating to potential
disruption of current plans, operations and infrastructure of
Banzai as a result of the announcement and consummation of the
Business Combination; risks that the Company experiences
difficulties managing its growth and expanding operations; the
impact of geopolitical, macroeconomic and market conditions,
including the COVID-19 pandemic; the ability to successfully
select, execute or integrate future acquisitions into the business,
which could result in material adverse effects to operations and
financial conditions; and those factors discussed in the Company’s
definitive proxy statement/prospectus filed on November 13, 2023,
Annual Report on Form 10-K for the fiscal year ended December 31,
2022, and subsequent Quarterly Reports on Form 10-Q, in each case,
under the heading "Risk Factors," and other documents of the
Company filed, or to be filed, with the Securities and Exchange
Commission. If any of these risks materialize or our assumptions
prove incorrect, actual results could differ materially from the
results implied by these forward-looking statements. The risks and
uncertainties above are not exhaustive, and there may be additional
risks that Banzai does not presently know or currently believes are
immaterial that could also cause actual results to differ from
those contained in the forward-looking statements. In addition,
forward-looking statements reflect Banzai’s expectations, plans or
forecasts of future events and views as of the date of this press
release. Banzai anticipates that subsequent events and developments
will cause Banzai’s assessments to change. However, while Banzai
may elect to update these forward-looking statements at some point
in the future, Banzai specifically disclaims any obligation to do
so. These forward-looking statements should not be relied upon as
representing Banzai’s assessments as of any date subsequent to the
date of this press release. Accordingly, undue reliance should not
be placed upon the forward-looking statements.
Contacts:
InvestorsRalf EsperGateway
Group949-574-3860
bnzi@gateway-grp.com
MediaBrenlyn Motlagh, Christina LockwoodGateway
Group617-797-1979
bnzi@gateway-grp.com
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