Avid MediaCentral 2020 Empowers Broadcast News Organizations to Create and Deliver More Content in Shorter Timeframes
July 21 2020 - 9:00AM
Avid® (Nasdaq: AVID) today announced the immediate
availability of MediaCentral® 2020, the comprehensive
media workflow platform for TV news, sports and post production
operations. Innovative new features
in MediaCentral 2020 deliver on the needs of modern
newsrooms, providing journalists with increased
efficiency, faster search options and improved editing as
well as an enhanced broadcast viewing experience for
audiences.
MediaCentral 2020 accelerates production with a
complete and scalable end-to-end media workflow platform, providing
news teams with media access, workflow integration and remote
collaboration to deliver breaking news as it happens.
MediaCentral 2020 empowers global collaboration to
connect disperse teams to share media and create
better stories together,
while leveraging broadcast content and incoming feeds to
break news fast on digital channels.
“Whether you are a local news bureau, regional
broadcaster or global news network, the ability to deliver
compelling news stories quickly and efficiently is critical,” said
Colleen Smith, Vice President, Market Solutions at Avid.
“MediaCentral 2020 delivers the remote workflow collaboration,
efficiency and distribution capabilities news production
teams need to break news first and reach audiences across every
platform—online, on social media and on air.”
From information gathering that leverages powerful search
capabilities to story creation, graphics integration and social
media distribution, MediaCentral 2020 empowers teams
with the tools and the workflow speed they need to break news
first. Key new capabilities include:
-
Viewing and Editing Time-based Metadata More Easily–Increased
efficiency with a storyboard view to see
metadata together with the thumbnails in one single view.
- Finding Media
Faster to Improve Collaboration–Includes
more control and options to find the right media assets quickly,
improve collaboration, ensure up-to-date results and improve the
overall usability of the system.
- Enhancing Storytelling with
Maestro Graphic–Allows the use of full mix-down
of graphics and video into a single file ready for publishing
in MediaCentral and Media Composer or for publishing to
social media and other digital outlets.
- More Creative Editing
with Advanced Capabilities–New advanced
capabilities address even the most complex news production teams’
editing needs, delivering compelling stories with increased video
and audio tracks.
These new functions enhance and extend the industry-standard
platform’s modular, scalable design and full suite of apps,
services and connectors that accelerate every part of the media
creation and publishing workflow. For more information on
MediaCentral 2020 visit www.avid.com/products/mediacentral.
About Avid
Avid delivers the most open and efficient media platform,
connecting content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer community
uses Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened to
media in the world—from prestigious and award-winning feature films
to popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Media Composer®, Pro Tools®,
Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid
VENUE™, FastServe®, and Maestro™. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2020 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First™, Media
Composer | Ultimate™ Pro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
PR Contact:
AvidDave Smith978.502.9607david.smith@avid.com
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