Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced updates on its partnership with China Merchants
Fund Management Co., Ltd. (“China Merchants Fund”). Leveraging the
Company’s JG Unification Messaging System (UMS), Aurora Mobile has
been working closely with China Merchants Fund to optimize its
messaging platform and improve operational efficiency.
The China Merchants Fund is a well-known fund
management company based in China, and has an extensive product
portfolio and a large active user base. At present, China Merchants
Fund manages 33 open-end funds and relies on its app to send over
100 million push messages to clients daily. With the diversified
development of social communication platforms, message distribution
channels are rapidly growing in demand. The increasingly complex
operation and management of messaging require an efficient
architecture or system solution that can handle multiple
coordination and security protocols. In response to the increasing
daily communications, the management middle office messaging
concept was created to handle this highly sought-after integrated
platform.
Aurora Mobile launched JG UMS in late 2020. This
messaging management solution helps China Merchants Fund deploy
millions of multi-channel unified messaging, facilitate messaging
management and related statistics, avoid duplication of system
construction, reduce costs and increase efficiency in content
distribution. It’s a new adaptive systems approach to create a more
intelligent and convenient messaging management platform that will
meet the demand of more complex enterprise architecture.
A new generation of messaging management
middle office - nine major messaging channels integrated onto one
platform
Messaging has always played an essential role in
user operations. It is an important channel to reach a large
audience, gather data on user behaviors and unlock user value. In
particular, an app’s messaging service is one of the most effective
channels to reach a wide user base and fulfill the specific needs
of businesses.
However, under the constant bombardment of
advertising and marketing messages, users have been paying less
attention or muting SMS delivery resulting in lower user reach. At
the same time, fund management companies with hundreds of millions
of users, have to pay a premium for their messaging services.
The speedy adoption of new multimedia messaging
channels, such as WeChat mini-programs, WeChat official accounts
and DingTalk, are also posing new business challenges. On one hand,
the use of multiple messaging platforms and formats inevitably
increase development and daily maintenance costs. On the other
hand, managing multiple messaging channels with various message
templates requires continuous manual processes, which significantly
reduces operational flexibility and increases workload for many
businesses.
As an efficient messaging management middle
office, JG UMS makes it easy for customers like China Merchants
Fund, to manage messages across all the mainstream messaging
channels, including apps, WeChat official accounts, WeChat
enterprise accounts, WeChat mini-programs, SMS, emails, Fuwu Alipay
and DingTalk. JG UMS also supports 5G messaging and greatly reduces
operational pressure on a daily basis. When customers send messages
across multiple channels, JG UMS efficiently manages the upstream
request system and downstream distribution channels, and
facilitates a multi-channel messaging approach by connecting
seamlessly to one integrated messaging platform.
On the content side, JG UMS has upgraded its
template management function, which allows customers to create
single and multi-channel templates, and preset content, format and
parameters of customized messages. This allows customers to easily
distribute news about their funds by setting parameters all at once
for multiple channels. For financial clients, such as China
Merchants Fund, who required a more complicated management process,
JG UMS introduced additional functions for administrator roles and
message review based on the customers’ organizational structure and
enabled multi-level access control and enhanced messaging
security.
JG UMS also supports integration of
messaging-related statistics from all channels, so as to help
customers compile performance data such as messaging frequency,
number of messages received and click-through rates. This data is
vital to analyze performance and trends of messaging at different
times and in different scenarios, which is intelligence that will
help to develop smart and more accurate messaging strategies.
The innovative services help to improve
user conversion and unlock additional user value
As a diversified smart messaging management
platform, JG UMS not only provides messaging services to China
Merchants Fund, but also helps the customer with decision-making to
increase user conversion rate and unlock additional user value
leveraging by JG UMS.
Every day, it is essential for China Merchants
Fund to deliver instant, high-speed and accurate messages, which
are not just repeated tasks but functions as flexible services
catering to differentiated use scenarios and targeting different
user groups. For example, when delivering pop-up messages related
to users interested in global news and market intelligence, the
customer expects these messages to easily attract attention and
earn trust among its users. JG UMS provides diversified messaging
solutions with a variety of options, and enables the customer to
effectively increase user retention and user stickiness through its
real-time and scheduled messages. By presetting a notification
re-dispatching strategy, the customer can also enhance message
delivery efficiency for silent notification cases and other
unsuccessful message delivery scenarios. This way, it can prevent
its users from missing important transmitted information and
further enhance the credibility of the sender. All these
communication features work together to improve the retention and
engagement of high-quality users.
In addition, JG UMS provides customized messages
in a convenient and comprehensively integrated system. The service
provides general messaging templates across the nine major
messaging channels. Frequently used messaging content can be preset
into the system and synchronized with the input of personalized
user data, so that the system can effectively distribute tailored
messages to engaged users.
"We place great value on user experience and
believe that only highly engaged communication will bring more user
value and build loyalty and trust in the long term," said project
manager at China Merchants Fund. "We chose JG UMS as the messaging
management middle office because it supports our decision-making
system and on its own, is a solid platform with high-quality
messaging capabilities and reduces the heavy workload and complex
requirements of messaging tasks. JG UMS helps us effectively engage
in new user acquisition, improve user conversion and retention
rates, reduce costs, and at the same time, facilitate closer user
relationship through strengthened communications. It is simply the
best system we can use to deliver smart and refined user management
in no time at all."
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading mobile
developer service provider in China. Aurora Mobile is committed to
providing efficient and stable push notification, one-click
verification, and app traffic monetization services to help
developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, and financial risk management, empowering
various industries to improve productivity and optimize
decision-making.
For more information, please visit
https://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone: +1-480-614-3004Email:
lbergkamp@christensenir.com
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