Aterian, Inc. (Nasdaq: ATER) (“Aterian” or the
“Company”), a technology-enabled consumer products
company, today issued the following letter to shareholders from
Arturo Rodriguez, Chief Executive Officer, and the Company’s Board
of Directors.
Dear Fellow Shareholders:
While this is our first time writing to you
directly, you are always at the forefront of our minds.
Over the past 18 months, our team has undertaken
a comprehensive reassessment of nearly every facet of Aterian’s
business model as part of our turnaround strategy. This deep
evaluation of our brand portfolio, marketing strategies, inventory
management, marketplace operations, supply chain, and overall fixed
costs laid the foundation for the strategic initiatives we have
implemented. By successfully executing these changes, we have
focused, simplified, and stabilized the Company, positioning
Aterian to drive long-term shareholder value.
Although there is still work to be done, we
believe that 2025 marks the start of a new and promising chapter
for Aterian as we pivot from stabilizing our operations towards
sustainable growth.
2024: A Year of Achievement
2024 was a year of achievement as we delivered
on many of our key objectives which we announced in late 2023. We
streamlined our product portfolio to six highly regarded
foundational brands—Squatty Potty, hOmeLabs, PurSteam, Mueller
Living, Photo Paper Direct, and Healing Solutions—that deliver
quality, affordable products to consumers. We also simplified our
go-to-market and marketing strategies, improved efficiencies in our
marketplace account structures and our supply chain and
transitioned from an internally developed tech platform to a
best-in-class third-party model, thereby increasing our efficiency,
nimbleness, and cost savings. Additionally, we improved our working
capital profile by completing our inventory rightsizing and
renegotiating and extending our credit facility.
In late 2024, we launched several new products
under our PurSteam and Mueller Living brands, marking an exciting
return to our product development efforts. Organic product launches
remain an important component of our growth strategy, and we expect
to continue these efforts throughout 2025, with a focus on the
second half of the year.
We also continue to deliver on our commitment to
implementing an omnichannel sales approach to reach new consumers
and remain competitive in the ever-evolving e-commerce landscape.
In the fourth quarter of 2024, we began selling products from our
hOmeLabs, PurSteam, and Mueller Living brands on Target+, the
invitation-only online marketplace of Target Corporation, while
expanding product offerings of Squatty Potty on Target+. This
complements our established marketplace strength on Amazon.com,
Walmart.com, and Mercado Libre in Mexico, as well as our
direct-to-consumer websites. We also recently refreshed our
PurSteam and Mueller Living websites, modernizing them to match the
recent updates of those brands.
Our Efforts are Yielding Tangible
Results
Our progress was evident in our third quarter
2024 year to date financial results. When compared to the same
nine-month period in 2023, we generated significant improvements in
gross margin and contribution margin, and narrowed our net loss by
$56.3 million, or 84%.
We also reported positive adjusted EBITDA for
both the second and third quarters of 2024.
At September 30, 2024, our cash flow from
operations was $2.2 million, a $10.6 million improvement from the
same period in 2023, our credit facility balance declined by $4.4
million from December 31, 2023, and we had cash on hand of $16.1
million.
Fourth Quarter 2024 Preliminary
Results
This momentum carried into the final quarter of
the year. For the fourth quarter of 2024, we now expect to report
net revenue between $24.2 million and $25.0 million which is at the
higher end of our previous guidance of $22.5 million to $25.5
million. As previously disclosed, we continue to expect that this
level of revenue will produce approximately breakeven adjusted
EBITDA.
We expect that our cash position at December 31,
2024 will improve to approximately $18 million from $16.1 million
at September 30, 2024, while our credit facility balance is
expected to increase slightly from $6.7 million at September 30,
2024 to approximately $6.9 million at December 31, 2024.
Full Year 2025: From Stability to
Growth
Looking ahead to 2025, we are confident that
Aterian will evolve into a growth company, driven by our
omnichannel expansion initiatives, organic product launches, and a
commitment to prudent capital allocation strategies. In comparison
to 2024, we expect to produce higher revenue, along with continuing
improvements in operating efficiencies and adjusted EBITDA. More
importantly, we believe that our efforts to date have placed us
firmly on the path to producing these results on a sustainable
basis.
We believe we have taken a conservative approach
in our expectations for 2025 by considering both the potential
impact of increased tariffs on Chinese imports, and to a lesser
extent, those from Canada, as well as the proactive measures we
would implement to mitigate their effects. Our primary strategy to
offset these tariffs would be price adjustments on select products,
supplemented by additional cost-management initiatives, if deemed
necessary. As trade policies evolve, we will continue to monitor
developments and adjust our responses, as needed.
We are continuing our efforts to identify
product sourcing alternatives outside of China, wherever possible,
in response to the current uncertainty of U.S. trade policies. As
we navigate these challenges, we are fortunate to be supported by a
strong balance sheet that provides us with the flexibility to adapt
as needed while remaining focused on long-term growth and
profitability.
We look forward to providing additional clarity
on our plans and outlook for 2025 in connection with our fourth
quarter and full year financial results conference call scheduled
for mid-March, and keeping you apprised of material
developments.
Looking ahead, the strength of our brands, the
influence and accessibility provided by our marketplace
relationships, and our passionate, talented and tenacious people
will allow us to deliver on our mission to position Aterian to
deliver sustainable, long-term shareholder value. We remain
grateful for the continuing support of our shareholders. We hope
this is the beginning of more frequent communications as we share
in the excitement of Aterian's bright future.
Best regards,
Arturo RodriguezChief Executive Officer
About Aterian, Inc.Aterian,
Inc. (Nasdaq: ATER) is a technology-enabled consumer products
company that builds and acquires leading e-commerce brands with top
selling consumer products, in multiple categories, including home
and kitchen appliances, health and wellness and air quality
devices. The Company sells across the world's largest online
marketplaces with a focus on Amazon,Walmart and Target in the U.S.
and on its own direct to consumer websites. Our primary brands
include Squatty Potty, hOmeLabs, Mueller Living, PurSteam, Healing
Solutions and Photo Paper Direct. To learn more about Aterian and
its brands, visit aterian.io
Forward Looking StatementsAll
statements other than statements of historical facts included in
this press release that address activities, events or developments
that we expect, believe or anticipate will or may occur in the
future are forward-looking statements including, in particular,
regarding our expectations for growth in 2025, including our
omnichannel expansion initiatives, organic product launches and our
capital allocation strategies. These forward-looking statements are
based on management’s current expectations and beliefs and are
subject to a number of risks and uncertainties and other factors,
all of which are difficult to predict and many of which are beyond
our control and could cause actual results to differ materially and
adversely from those described in the forward-looking statements.
These risks include, but are not limited to, those related to our
ability to continue as a going concern, our ability to meet
financial covenants with our lenders, our ability to maintain and
to grow market share in existing and new product categories; our
ability to continue to profitably sell the SKUs we operate; our
ability to create operating leverage and efficiency when
integrating companies that we acquire, including through the use of
our team’s expertise, the economies of scale of our supply chain
and automation driven by our platform; those related to our ability
to grow internationally and through the launch of products under
our brands and the acquisition of additional brands; those related
to consumer demand, our cash flows, financial condition,
forecasting and revenue growth rate; our supply chain including
sourcing, manufacturing, warehousing and fulfillment; our ability
to manage expenses, working capital and capital expenditures
efficiently; our business model and our technology platform; our
ability to disrupt the consumer products industry; our ability to
generate profitability and stockholder value; international tariffs
and trade measures; inventory management, product liability claims,
recalls or other safety and regulatory concerns; reliance on third
party online marketplaces; seasonal and quarterly variations in our
revenue; acquisitions of other companies and technologies and our
ability to integrate such companies and technologies with our
business; our ability to continue to access debt and equity capital
(including on terms advantageous to the Company) and the extent of
our leverage; and other factors discussed in the “Risk Factors”
section of our most recent periodic reports filed with the
Securities and Exchange Commission (“SEC”), all of which you may
obtain for free on the SEC’s website at www.sec.gov.
Although we believe that the expectations
reflected in our forward-looking statements are reasonable, we do
not know whether our expectations will prove correct. You are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date hereof, even if
subsequently made available by us on our website or otherwise. We
do not undertake any obligation to update, amend or clarify these
forward-looking statements, whether as a result of new information,
future events or otherwise, except as may be required under
applicable securities laws.
Contact: The Equity
Group
Devin SullivanManaging
Directordsullivan@equityny.com
Conor RodriguezAssociatecrodriguez@equityny.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/fac8af25-1eb0-4a9b-b114-ed58c424cb02
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