NEW YORK, Sept. 9, 2016 /PRNewswire/ -- Lane Bryant, the
nation's leading women's special size apparel retailer, is thrilled
to announce the re-launch of the trend-driven brand 6th
& Lane under the direction of seasoned designer, Tess Giberson. The new 6th & Lane
collection, will speak to the style aesthetic of the modern, and
effortlessly cool woman. Set to launch online September 9th, 2016 and hit select
stores September 12th,
2016.
6th & Lane was originally launched in Fall 2014 as
runway-inspired collection filled with elevated fabrics and
innovative designs that allowed the Lane Bryant customer to build a
versatile, trendy and fashion-forward wardrobe. The re-launch,
targeted to a younger demographic, will serve as a transition for
the 6th & Lane brand to stand on its own and will
expand the size range beginning at a size 10. The collection
is designed to fit seamlessly into the life of the fashion
conscious and empowered woman who has an individual personal
style.
"Lane Bryant is making bold changes in the fashion industry and
it is exciting to partner with the brand on the re-launch of 6th
& Lane on this collection. My own design philosophy has always
been about celebrating women and creating clothing that embraces
individual style," said Tess
Giberson. "This is an opportunity to work with a company
that speaks to these values and is able to reach so many women. The
new 6th & Lane is inspired by the spirit of the woman wearing
it. She knows her style, celebrates her individuality, and deserves
to have cool pieces that she can wear how she wants."
The design approach of Tess
Giberson speaks to an audience of strong and empowered
women, which directly correlates to that of the 6th
& Lane woman. Giberson began her career at Calvin Klein in 1996
and went on to successfully launch her own women's collection in
2001 which was most recognized for her experimentation with
traditional craft and handwork with extreme consideration to
detail. Receiving accolades from Barney's New York and the CFDA landed Giberson on the
map and allowed for her to open her first retail space in Soho,
New York as well as lend her
design expertise to Lane Bryant in the fresh re-launch of the
6th & Lane Brand.
The new 6th & Lane collection provides must-have pieces that
can be effortlessly incorporated into her busy lifestyle. This
collection, designed to continue to build her wardrobe with monthly
deliveries, consisting of detailed denim, faux leather inset
dresses and leggings, faux leather culottes, textured knitwear and
vibrant colored separates. Each delivery will feature hand drawn
graphic tees, a signature Giberson is known for. Graphic tees
starting at $24.00, blouses will
range from $49.00 to $59.00, dresses
will retail between $54.00 and
$79.00, pants and skirts vary between $59.00-$69.00, outerwear between
69.00-149.00.
Link to look-book here
About Lane Bryant®: Lane Bryant® is the
nation's leading women's specialty size apparel brand, providing
stylish and high-quality fashion in sizes 14-28. The Lane Bryant
collection includes a wide selection of career to fashion conscious
apparel as well as accessories, footwear, hosiery and
Cacique® intimate apparel. Lane
Bryant® fashions are available nationwide at its 764
Lane Bryant stores, and online. Lane Bryant is a wholly-owned
subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please
visit lanebryant.com and cacique.com for store
locations and the latest fashion trend information.
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SOURCE Lane Bryant