Groupama Asset Management deploys Appian’s low-code platform as part of an overhaul of its product repository
May 29 2019 - 3:34AM
Appian (NASDAQ: APPN) today announced that Groupama Asset
Management (GAM), a subsidiary of the Groupama Group, is deploying
an application to manage the entire life cycle of its product
offerings on Appian’s low-code platform.
Product development in asset management in financial services
faces numerous challenges, from reducing the time between design
and market launch, to creating complete offerings to fully meet
customer needs. The previous solution, developed internally by
Groupama Asset Management, served as a content repository and could
no longer tackle these challenges.
Groupama Asset Management chose Appian for its ability to
provide a central low-code platform and add new applications to
provide additional value and help accelerate its deployment
operations. Implementing Appian as the new platform for life-cycle
management of its financial assets and insurance offerings will
help the company digitise the entire process with intelligent
automation.
Groupama AM wants to quickly and rapidly mobilise the company's
resources for a new offer launch, providing them with dynamic view
of the entire product pipeline at any time. This new application,
OPEN, is for all of the companies' marketing channels and the
partner network.
“Asset management companies must be able to meet the need for
more differentiation between offers for institutional and retail
clients, while increasing personalisation, and optimizing
operational costs,” says Guillaume Berthier, Head of Marketing at
Groupama Asset Management.
“Appian’s low-code platform not only meets our Marketing
Department's requirements, it also meets the IT department's
criteria for rapid implementation, scalability and easy
management,” emphasises Frédéric Verner, Head of IT at Groupama
AM.
“Groupama Asset Management operates in a complex, highly
regulated and ever-changing sector. Like other financial services
and technology companies, Groupama Asset Management has to
continuously keep pace with constant changes in its sector,” adds
Xavier Grimaud, Appian’s Regional Vice President for France. “Our
low-code platform provides our clients with the means to undertake
their own digital transformation more rapidly, so they can be more
responsive and seize new business opportunities.”
About Groupama Asset ManagementRecognized by
institutional investors as a key player in France, with a total of
€106.6 billion assets under management (on 30/04/2019), Groupama
Asset Management is now ranked 9th in the list of top French
asset management companies. As a subsidiary of Groupama, France's
number 1 mutual insurance company, Groupama Asset Management offers
professional investors the benefits of actively responsible
multi-discipline management - a long-term management approach that
is resolutely active and based on strong research capacity.
About AppianAppian provides a low-code
development platform that accelerates the creation of high-impact
business applications. Many of the world’s largest organizations
use Appian applications to improve customer experience, achieve
operational excellence, and simplify global risk management and
compliance. For more information, visit www.appian.com.
Press contacts
AppianCindy ChengSr. Director
of Marketing Communications, Appianpr.emea@appian.com
Groupama Asset
Management |
Marie
Sirand-PugnetTel. +33 (0)1 44 56 58
67msirandpugnet@groupama-am.fr |
Karine
Vitré-DuretTel. +33 (0)1 44 56 58
00kvitre-duret@groupama-am.fr |
|
|
For Groupama Asset Management:
FARGO |
Kenza HajjajTel. +33 (0)1 44 82 66
73khajjaj@fargo.agency |
Yohann HendriceTel. +33 (0)1 44 82 95
53yhendrice@fargo.agency |
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