Amazon GameOn Brings Cross-Platform Competitions to Developers and Players with New Cloud-Based Service
March 19 2018 - 9:03AM
Business Wire
Developers can access a set of flexible APIs to
bring the fun of competitive play to all gamers
GameOn allows developers to build competitions
with real-world prizes fulfilled by Amazon
Amazon (NASDAQ:AMZN) today announced Amazon GameOn, a
cross-platform, competitive gaming service for developers. With
GameOn, developers can easily integrate competitions natively into
their games on mobile, PC, and console through a set of flexible
APIs. GameOn is built on AWS cloud infrastructure and works on any
operating system, giving developers the ability to scale quickly,
while allowing them to invest more time in what they do
best—designing great games.
Amazon GameOn gives developers a powerful set of tools to drive
engagement, increase monetization, and bring more players in on the
action—allowing them to compete for real-world prizes fulfilled by
Amazon or other in-game rewards. GameOn currently supports
leaderboards, leagues, and multi-round competitions and gives
developers the flexibility to create custom events such as local
and regional competitions. Developers can also enable players and
streamers to create their own user-generated competitions and
invite participants, allowing players to connect with friends and
expand their gaming network.
Today, Amazon GameOn is being used by nWay, Game Insight,
Millennial Esports’ Eden Games, Umbrella Games, Nazara, Mindstorm,
Mokuni, Avix, and GameCloud Studios in games ranging from casual to
core across different genres. Players in these games already
experience the benefits of GameOn from leaderboards to leagues to
real-world prizing.
“Game developers have consistently told us they are looking for
ways to increase player engagement and retention,” said Marja
Koopmans, Director, Amazon Competitive Gaming. “We built Amazon
GameOn to give developers simple, yet powerful tools to foster
community through competitive gameplay.”
nWay, the developer of free-to-play mobile multiplayer games,
started integrating Amazon GameOn competitions into Saban’s Power
Rangers: Legacy Wars. “We were particularly drawn to the real-world
prizing aspect of GameOn. In-game tournaments drive player
engagement, and prizing creates a stronger incentive for players to
participate,” said Jesse Cherry, Senior Product Lead, nWay.
“Administering real-world rewards is complex and Amazon makes the
logistics easy and seamless.”
Millennial Esports’ Eden Games, the developer behind some of the
world’s most successful racing franchises including V-Rally and
Test Drive Unlimited, uses Amazon GameOn to scale the size of the
competitions they run in Gear.Club. “GameOn has made it easy for us
to add leaderboards and tournaments in-game,” said Pascal Clarysse,
CMO, Eden Games. “GameOn saved us months of development and a whole
lot of maintenance and logistical overhead in the long run.”
Game Insight, a leading global developer of cross-platform
multiplayer games, is using Amazon GameOn to reward their community
in Survival Arena. “We’re committed to growing the competitive
gaming and esports community, and GameOn APIs give us an exciting
new toolset to do this with,” said Anatoly Ropotov, CEO, Game
Insight. “We’ve already started using GameOn to provide our fans
with real-world prizes and new types of tournaments that allow
players to compete against each other across PC and mobile.”
Amazon GameOn will be powering competitions in highly
anticipated sequels from Vector Unit and Lima Sky with the ability
to win prizes in both Beach Buggy Racing 2 and a brand-new Doodle
Jump title. In addition, new upcoming releases from Canvas Games,
Superpower, PlaySide Studios, and Asmodee Digital will leverage
GameOn technology to bring competitions to their fans.
Developers can use GameOn APIs for free until May 1, 2018. After
that date, the first 35,000 plays per month are free for a limited
time, then developers will pay $0.003 per play. Real-world prizing
fulfilled by Amazon is only available in the U.S. at
launch. To learn more about Amazon GameOn, our partners, and
pricing visit: developer.amazon.com/gameon.
About Amazon
Amazon is guided by four principles: customer obsession
rather than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products
and services pioneered by Amazon. For more information,
visit www.amazon.com/about and
follow @AmazonNews.
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