Align Technology and NFL Team-up to Deliver More Winning Smiles – Invisalign Brand Named Official Clear Aligner Sponsor of ...
August 03 2020 - 7:30AM
Align Technology, Inc. (NASDAQ: ALGN) makers of the Invisalign®
clear aligner system and the iTero® imaging systems, today
announced an agreement with the National Football League (NFL) to
make the Invisalign brand the Official Clear Aligner Sponsor of the
NFL. Through this agreement, the Invisalign brand will connect with
doctors, patients, and consumers through an extended network of NFL
sponsored channels and support a variety of community initiatives
championed by NFL Clubs – including youth focused programs. This
agreement builds on Align’s previously announced Club sponsorship
agreements with the New England Patriots and the San Francisco
49ers and expands the Invisalign brand’s “Official Smile”
designation to 11 individual NFL Clubs.
Commenting on the agreement, Align Technology Vice President and
General Manager of the U.S. Frank Quinn said, “As the ‘Official
Clear Aligner Sponsor of the NFL,’ the Invisalign brand is thrilled
to join an exclusive group of brands that exemplify the commitment
to excellence of the NFL Shield. To date, Invisalign clear aligners
have transformed more than 8 million smiles around the world.
Together with the NFL, we look forward to creating new experiences
that expand recognition of in-office, doctor-delivered clear
aligner treatment that can help transform smiles and change
lives.”
Raising awareness and generating interest
The Invisalign brand will be featured in multi-media advertising
during the NFL season as well as in the off-season, including
in-doctor’s office marketing available to help drive patient
interest, as well as various league level events and activations to
further push demand and raise awareness of doctor led orthodontic
care. Invisalign clear aligner patients will have the opportunity
to support their favorite Club with officially licensed NFL
Club-branded aligner cases, which will be made available for all 32
Clubs. The officially licensed NFL Club-branded cases will be
available for purchase on InvisalignAccessories.com and at
participating Invisalign provider doctor offices.
“We’re thrilled to welcome Align Technology and its Invisalign
brand to our family as the Official Clear Aligner Sponsor of the
NFL,” said Renie Anderson, Chief Revenue Officer & EVP, NFL
Partnerships. “By teaming up with this leader in digital dentistry,
our players and fans alike will have access to information and
resources on how to connect with a doctor to discuss potential
treatment options. Plus, our fans in Invisalign clear aligner
treatment can support their favorite team with special NFL
Club-branded aligner cases.”
Dentists and orthodontists who use Invisalign aligners will have
the opportunity to access NFL branded assets to help them engage
and connect with consumers to drive demand for in-office, doctor
delivered treatment. Information will be made available in the
second half of 2020.
Driving brand engagement and supporting youth
initiatives
Expanding on its strategy of partnering with regional sports
Clubs and brands, Align has also been named the “Official Smile”
for 11 individual NFL Clubs: Dallas Cowboys, New Orleans Saints,
Green Bay Packers, New York Giants, San Francisco 49ers, New
England Patriots, Kansas City Chiefs, Houston Texans, Philadelphia
Eagles, Tampa Bay Buccaneers and Chicago Bears.
The individual Club agreements will focus on building awareness
of “winning smiles” and driving brand engagement through digital
and social media activation along with supporting each Club’s local
communities through a variety of community initiatives.
About Align Technology, Inc.Align
Technology designs and manufactures the Invisalign® system,
the most advanced clear aligner system in the world, iTero®
intraoral scanners and services, and CAD/CAM software. Align has
helped treat over 8 million patients with the Invisalign system and
is driving the evolution in digital dentistry with the iTero
intraoral scanner and exocad® CAD/CAM software − modernizing
today’s practices by enabling enhanced digital orthodontic and
restorative workflows to improve patient outcomes and practice
efficiencies. Visit www.aligntech.com for more
information.
For additional information about the Invisalign system or to
find an Invisalign doctor in your area, please
visit www.invisalign.com. For additional information about the
iTero digital scanning system, please visit www.itero.com. For
additional information about exocad dental CAD/CAM offerings and a
list of exocad reseller partners, please
visit www.exocad.com.
Align
Technology |
Zeno
Group |
Madelyn Homick |
Sarah Johnson |
(408) 470-1180 |
(828) 551-4201 |
mhomick@aligntech.com |
sarah.johnson@zenogroup.com |
|
|
|
MSL Group |
|
Veronica Marshall |
|
(917) 733 4822 |
|
veronica.marshall@mslgroup.com |
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/91484910-c170-41cd-a3ba-112307868401
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