Candy Crush Saga Takes Players on a Summer
Road Trip with Barbie in New & Exclusive In-Game
Content
NEW
YORK, July 11, 2023 /PRNewswire/ -- Today
Candy Crush Saga announced its newest (and pinkest)
partnership with the most anticipated movie of the summer, BARBIE.
On July 13, 2023, just days before
the film hits theaters on the 21st, the brand will launch in-game
BARBIE experiences that feature exclusive content accessible only
to Candy Crush Saga players. Sweeeet.
BARBIE fans and Candy Crush Saga players will have in-app
access to the exclusive featurette, A Candy Exclusive: We Are
BARBIE, in which the film's director, producers and talent
discuss the different personalities and Barbies that will be seen
throughout the movie. Ahead of the movie's release on July 21, BARBIE fans and Candy Crush players
alike will also embark on a fantastical road trip with Barbie,
Tiffi and other iconic Candy Crush Saga friends.
Join the candified versions of talent from the film, including
Barbie, as she begins her journey to the Real World through the
Candy Kingdom. On their journey, players will embark on BARBIE
Quests during the Winding Road Tour and collect limited-edition
purple "B" candies to win rewards.
Todd Green, General Manager for
Candy Crush Saga, says of the partnership: "BARBIE is one of the
most highly anticipated films of the summer, and this collaboration
is a match made in heaven. We're always looking to provide our
players with unique and exclusive in-game experiences that reflect
the best of pop culture and bring fun to their daily lives. We hope
that Barbie's visit to Candy Kingdom brings joy to our players this
Summer."
Cameron Curtis, Executive Vice
President Global Digital Marketing, Warner Bros. Pictures, added:
"Bringing BARBIE into the Candy Crush Kingdom has provided us with
a unique way to blend nostalgia with modern gameplay. We are proud
to tell the story of this iconic, beloved character in the film and
we feel that Candy Crush is an amazing platform to provide people
with ways to interact with BARBIE on their small screen and then
see her come to life on the big screen in theaters."
BARBIE's journey to the Candy Kingdom will be available for
Candy Crush players from July 13th -
23rd as part of Candy Crush Saga's Nostalgia Season,
which runs July 3rd - August 31st,
and features a full summer of road trips that allow Candy Crush
Saga players new experiences as Tiffi drives around the
Kingdom.
About King
With a mission of Making the World Playful, King is a
leading interactive entertainment company with a 20-year history of
delivering some of the world's most iconic games in the mobile
gaming industry, including the world-famous Candy Crush franchise,
as well as other mobile game hits such as Farm Heroes Saga.
Candy Crush is the top-grossing franchise in U.S. app
stores, a position it has held for the last five years, and King's
games are being played by 243 million monthly active users as of Q1
2023. King, a part of Activision Blizzard (NASDAQ: ATVI), has game
studios in Stockholm, Malmö,
London, Barcelona and Berlin and offices in San Francisco, New
York, Los Angeles and
Malta. More information can be
found at King.com or by following us on LinkedIn, @lifeatking on
Instagram, or @king_games on Twitter.
Latest earnings results for reference here.
© 2023 King.com Ltd. King, the King crown logo, Candy Crush, the
Tiffi character, Candy Crush Saga and related marks are trademarks
of King.com Ltd and/or related entities.
About BARBIE
To live in Barbie Land is to be a perfect being in a
perfect place. Unless you have a full-on existential crisis. Or
you're a Ken. Warner Bros. Pictures Presents a Heyday Films
Production, a LuckyChap Entertainment Production, an NB/GG Pictures
Production, a Mattel Production, Barbie. The film will be
distributed worldwide by Warner Bros. Pictures and released in
theaters only nationwide on July 21,
2023 and internationally beginning July 19, 2023. Directed by Greta Gerwig, Barbie stars Margot Robbie, Ryan
Gosling, America Ferrera,
Kate McKinnon, Issa Rae, Rhea
Perlman, and Will Ferrell.
The film is written by Greta Gerwig
& Noah Baumbach, based on
"Barbie" by Mattel, and produced by David
Heyman, Margot Robbie,
Tom Ackerley and Robbie Brenner. The executive producers are
Gerwig, Baumbach, Ynon Kreiz, Richard
Dickson, Michael Sharp,
Josey McNamara, Courtenay Valenti, Toby
Emmerich and Cate Adams. The film's music supervisor is
George Drakoulias, with music by
Mark Ronson and Andrew Wyatt.
About Warner Bros. Pictures Group
Warner Bros.
Pictures Group is comprised of Warner Bros.
Pictures, New Line Cinema and Warner Bros. Pictures Animation.
Warner Bros. partners with the world's most inspiring storytellers
to create extraordinary entertainment on every screen for the
global audience. Warner Bros. Pictures Group has been at the
forefront of the motion picture industry since its inception and
continues to be a leading creative force, producing the broadest
slate of films for worldwide theatrical release.
About Mattel
Mattel is a leading global toy company
and owner of one of the strongest catalogs of children's and family
entertainment franchises in the world. We create innovative
products and experiences that inspire, entertain, and develop
children through play. We engage consumers through our portfolio of
iconic brands, including Barbie®, Hot
Wheels®, Fisher-Price®, American
Girl®, Thomas &
Friends®, UNO®, Masters of the
Universe®, Monster High®
and MEGA®, as well as other popular intellectual
properties that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming and digital experiences, music, and live events. We
operate in 35 locations and our products are available in more than
150 countries in collaboration with the world's leading retail and
eCommerce companies. Since its founding in 1945, Mattel is proud to
be a trusted partner in empowering children to explore the wonder
of childhood and reach their full potential. Visit us online
at mattel.com.
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SOURCE King