The Drone Performance Marks the Lead Up to the Game's 10 Year
Anniversary on November 14th and a
Treasure Trove of In-Game Rewards for Players Across the
World
NEW YORK, Nov. 4, 2022 /PRNewswire/ -- Candy Crush
Saga, the iconic match-3 mobile puzzle game that hosts millions
of players every day, is celebrating 10 years of fun, billions of
candies matched and countless moments of joy for players across the
globe. To mark the occasion, downtown Manhattan was transformed into a candified
carnival. Viewers enjoyed a spectacular takeover of the
New York City skyline as hundreds
of glowing drones took Candy Crush Saga from the mobile
phone to the biggest screen on Earth - the sky.
For 10 sweet minutes, candies were matched at over 1,000 times
the size seen on a mobile phone in a stunning performance by 500
synchronized drones. From electrifying Color Bombs to a
larger-than-life Tiffi, some of the game's most iconic
elements took flight in the night sky.
Throughout the night, over 1,000 people joined in the fun at
Battery Park Esplanade, while listening to a live DJ, Luda Love and
enjoying Candy Crush Saga inspired food, drinks, a gigantic,
adult, ball-pit, carnival games, and more. Beyond the candified
carnival space, the show could be seen by countless New Yorkers
from downtown to midtown as well as New
Jersey residents across the Hudson.
"We are honored to celebrate such an incredible milestone for
Candy Crush Saga," said Fernanda
Romano, Chief Marketing Officer at King. "Candy Crush
Saga is one of the most beloved mobile games of all time and
remains a daily source of fun in millions of peoples' lives. We
wanted to mark this momentous anniversary by showcasing some of
Candy Crush Saga's most iconic elements in a
larger-than-life way above the world's most iconic city skyline.
We're incredibly thankful to our players around the world who have
kept us thriving for the last 10 years, and we are committed to
continue making the world more playful for many years to come."
"We wanted to help tell the Candy Crush Saga story in the
most breathtaking way possible," said Jeff
Kaplan, General Manager, Pixis Drones. "The game is brimming
with beautiful iconography, but bringing that to life required
months of collaboration and the full breadth of Pixis' engineering
and design expertise. The end-product is one of the most
sophisticated and vibrant performances we've executed, and we're
thrilled to have partnered with Candy Crush Saga to help
mark such a special moment."
Beginning November 4th, on
National Candy Day, Candy Crush Saga is providing daily
in-game rewards, kicking off the #10YearsOfFun celebrations with
unlimited lives across the globe. A flurry of surprises from Color
Bombs to Lollipop Hammers and more will be released every day in
the lead-up to the official anniversary date on November 14th. Download the Candy Crush
Saga app via Apple App Store, Google Play, Microsoft Store,
Amazon App Store and Facebook to get in on the fun.
Candy Crush Saga has become a global phenomenon,
attracting hundreds of millions of players from around the world.
As one of the most played mobile games year in and year out, it's
been downloaded more than three billion times since it launched in
2012. As of Q2 2022, Candy Crush was the top-grossing game
franchise in the U.S. app stores for the 20th consecutive quarter.
To date, over five trillion levels of Candy Crush Saga have been
played in 200 countries and territories.
Follow @candycrushsaga or visit www.candycrushsaga.com to stay
updated on all of the incredible global activity to celebrate ten
years of Candy Crush Saga.
About King
King is the game developer behind the world-famous Candy Crush
franchise, as well as mobile game hits including Farm Heroes
Saga, Bubble Witch Saga and Pet Rescue Saga.
Candy Crush is the top-grossing franchise in US app stores,
a position it has held for the last five years, and King's games
are being played by 240 million monthly active users as of Q2 2022.
King, which is part of Activision Blizzard (NASDAQ: ATVI) since its
acquisition in 2016, employs nearly 2,000 people in game studios in
Stockholm, Malmö, London, Barcelona and Berlin and offices in San Francisco, New
York, Los Angeles and
Malta.
© 2022 King.com Ltd. King, the King crown logo, Candy
Crush, the Tiffi character, Candy Crush Saga and related marks are
trademarks of King.com Ltd and/or related entities.
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