Activision Blizzard, Inc. (Nasdaq: ATVI) today announced the
appointment of Kristen Hines as its new Chief Diversity, Equity,
and Inclusion Officer, effective Monday, April 25. Hines will
report to Julie Hodges, Chief People Officer, and will join the
company’s senior leadership team.
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Kristen Hines, Chief Diversity, Equity,
and Inclusion Officer at Activision Blizzard, Inc. (Photo: Business
Wire)
Hines joins Activision Blizzard from Accenture where she most
recently led the Global Inclusion, Diversity and Equity practice,
and sat on the firm’s global leadership team for the CEO
Transformation practice. In that role, she helped organizations
establish and strengthen their own DEI strategies and capabilities,
ensuring success through integration with the business, data-driven
accountability and continuous feedback loops between leaders and
employees. She brings over two decades of experience across a
variety of clients and industries, and has focused on large-scale
enterprise and culture transformation, talent strategies, and
mergers and acquisitions for clients across the Americas, Europe
and Asia.
“I’m excited to join a company that is prioritizing its
commitment to DEI and making progress on the ambitious goals it has
set for itself. In an industry with historical underrepresentation,
I’m looking forward to leading the company’s efforts to further
build a workplace that values transparency, equity, and
inclusivity,” said Kristen Hines. “Gaming has amazing potential to
connect communities around the world and showcase heroes from all
backgrounds. I am looking forward to playing a part in expanding
the landscape of talent who brings these compelling experiences to
a broad base of players.”
“Activision Blizzard has ambitious goals to become the most
welcoming and inclusive company in the gaming industry. We have
already made significant progress ensuring the safety and
well-being of our employees, and we are excited to have Kristen
join our leadership team to help drive even greater improvement,”
said Bobby Kotick, CEO of Activision Blizzard. “Kristen’s success
leading complex transformation with measurable results makes her
the right person to ensure we deliver on our diversity, equity and
inclusion commitments and build a model workplace aligned with our
values.”
In this role, Hines will strengthen work underway with the
company’s leadership team and its Employee Resource Groups to
implement programs and policies that foster a diverse, equitable,
and inclusive workplace environment. Hines will also partner across
all gaming teams to ensure diverse and inclusive perspectives are
included in game design, including storylines, character
development, gameplay and community interaction.
Hines will play a crucial role in furthering Activision
Blizzard’s commitment to increasing the percentage of women and
non-binary people in its workforce by fifty percent over the next
five years. More information on progress to date can be found on
the Activision Blizzard website as of Q4 ‘21 and Q1 ‘22.
Prior to Accenture, Hines worked in corporate strategy for RSM
Robson Rhodes, based in London, and investment banking for CIBC
World Markets, based in New York. She received a BA in Political
Science from the University of Michigan and an MBA from The Ohio
State University Fisher College of Business.
About Activision Blizzard
Our mission, to connect and engage the world through epic
entertainment, has never been more important. Through communities
rooted in our video game franchises we enable hundreds of millions
of people to experience joy, thrill and achievement. We enable
social connections through the lens of fun, and we foster purpose
and a sense of accomplishment through healthy competition. Like
sport, but with greater accessibility, our players can find purpose
and meaning through competitive gaming. Video games, unlike any
other social or entertainment media, have the ability to break down
the barriers that can inhibit tolerance and understanding.
Celebrating differences is at the core of our culture and ensures
we can create games for players of diverse backgrounds in the 190
countries our games are played.
As a member of the Fortune 500 and as a component company of the
S&P 500, we have an extraordinary track record of delivering
superior shareholder returns for over 30 years.
Our enduring franchises are some of the world’s most popular,
including Call of Duty®, Crash Bandicoot™, Warcraft®, Overwatch®,
Diablo®, StarCraft®, Candy Crush™, Bubble Witch™, Pet Rescue™ and
Farm Heroes™. Our sustained success has enabled the company to
support corporate social responsibility initiatives that are
directly tied to our franchises. As an example, our Call of Duty
Endowment has helped find employment for over 90,000 veterans.
Learn more information about Activision Blizzard and how we
connect and engage the world through epic entertainment on the
company's website, www.activisionblizzard.com.
Cautionary Note Regarding Forward-Looking Statements
This press release may contain forward-looking statements within
the meaning of The Private Securities Litigation Reform Act of
1995. We may, in some cases, use terms such as “predicts,”
“believes,” “potential,” “proposed,” “continue,” “estimates,”
“anticipates,” “expects,” “plans,” “intends,” “may,” “could,”
“might,” “will,” “should” or other words that convey uncertainty of
future events or outcomes to identify these forward-looking
statements. Such statements are subject to numerous important
factors, risks and uncertainties that may cause actual events or
results to differ materially from the Company’s current
expectations. These and other risks are described in the Company’s
periodic reports, including the annual report on Form 10-K,
quarterly reports on Form 10-Q and current reports on Form 8-K,
filed with or furnished to the Securities and Exchange Commission
and available at www.sec.gov. Any forward-looking statements that
the Company makes in this press release speak only as of the date
of this press release. The Company assumes no obligation to update
forward-looking statements whether as a result of new information,
future events or otherwise, after the date of this press
release.
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Press contact: pr@activisionblizzard.com
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