Activision Blizzard Announces Sale of Special Call of Duty®: WWII Fear Not Pack to Support the Placement of Veterans into Hi...
May 29 2018 - 5:23PM
Business Wire
All Activision Profits Will Support US and UK
Veterans through the Call of Duty™ Endowment
Political Satire and Video Game Artist Jason
Heuser Commissioned for Illustrations
Activision Blizzard (Nasdaq: ATVI) today announced a new in-game
program to support the Call of Duty Endowment’s multinational
effort to help unemployed veterans in the US and UK find
high-quality careers. The Call of Duty®: WWII — Call of Duty™
Endowment Fear Not Personalization Pack (PS4/Xbox One/PC),
developed by Sledgehammer Games in partnership with artist Jason
Heuser, includes a special Call of Duty Endowment in-game weapon
charm, Monty division uniform, Viper weapon camo, two specialty
calling cards, and two emblems.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180529006297/en/
Fear Not Theme - GIF
Concept artist Jason Heuser, known for his political satire and
video game art, was commissioned to create the original creative
behind the Fear Not Personalization Pack and Premium Theme. The
original image features FDR, Field Marshal Montgomery, and a few
Easter Eggs—all celebrating the US-UK World War II partnership and
the Call of Duty Endowment’s recent expansion to the United Kingdom
to support British veterans finding meaningful employment.
The new Fear Not pack retails for $4.99 in the in-game store and
the Sony, Microsoft, and Steam online stores. Exclusive to
PlayStation®, a premium animated theme will also be available for
$3.99. Additionally, PlayStation gamers can purchase a bundled Fear
Not Personalization Pack along with the previously released Bravery
Personalization Pack and the animated Theme for Call of Duty: WWII,
at a discounted retail cost of $9.99. All Activision proceeds
received from sales of these digital items will go toward Endowment
programs dedicated to finding veterans high quality work.
“The continued support from Sledgehammer Games, PlayStation, and
Xbox for Call of Duty® in-game items this year is vital to our
mission of helping veterans beat unemployment and underemployment
as they transition back into civilian life. Via these programs, we
have raised more than $3.8 million toward helping veterans into
meaningful careers,” said Dan Goldenberg, Executive Director of the
Call of Duty Endowment. “We want to thank Call of Duty gamers and
our partners for their continued support, without which we could
not be have helped more than 6,000 vets.”
“At Sledgehammer Games, we value our opportunity to support the
Call of Duty Endowment, knowing that all the money Activision
receives from the content we produce goes to placing veterans in
high quality jobs,” said Aaron Halon, Studio Head at
Sledgehammer Games. “The chance to work with Jason Heuser on
such a special project with the Endowment to create the Fear Not
Personalization Pack was incredible. It reflects iconic
personalities in a brilliant recreation, and for a great cause. We
can’t wait for fans to get their hands on it.”
WATCH NOW: Exclusive Video Featuring Sledgehammer Games
Studio Head Aaron Halon and the Endowment’s Dan Goldenberg
The Call of Duty Endowment is a non-profit foundation started in
2009 by Activision Blizzard CEO Bobby Kotick. With a mission to
identify and fund the best and most effective employment-focused
veteran-serving organizations, the Endowment was initially
established in the US to identify and fund best-in-class
organizations to place 25,000 veterans in jobs by the end of 2018.
That goal was met two years early, and has subsequently and
ambitiously been revised to placing 50,000 veterans into
high-quality jobs by 2019.
About Activision Blizzard
Activision Blizzard, Inc., a member of the Fortune 500 and
S&P 500, is the world's most successful standalone interactive
entertainment company. We delight hundreds of millions of monthly
active users around the world through franchises including
Activision's Call of Duty®, Destiny, and Skylanders®, Blizzard
Entertainment’s World of
Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®,
and Heroes of the Storm®, and King's Candy
Crush™, Bubble Witch™, and Farm Heroes™. The company is
one of the Fortune "100 Best Companies To Work For®." Headquartered
in Santa Monica, California, Activision Blizzard has
operations throughout the world, and its games are played in 196
countries. More information about Activision Blizzard and its
products can be found on the company's website,
www.activisionblizzard.com.
About the Call of Duty Endowment
The Call of Duty Endowment is a non-profit organization founded
by Bobby Kotick, CEO of Activision Blizzard. The Endowment seeks to
help veterans find high-quality careers by supporting groups that
prepare them for the job market and by raising awareness of the
value vets bring to the workplace. For more information about the
Call of Duty Endowment, please visit
www.callofdutyendowment.org.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Blizzard's expectations, plans, intentions or strategies regarding
the future, including statements about the availability, features
and pricing of the Call of Duty®: WWII — Call of Duty Endowment
Fear Not Personalization Pack, are forward-looking statements that
are not facts and involve a number of risks and uncertainties.
Factors that could cause Activision Blizzard's actual future
results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Blizzard as of the date of this
release, and the company does not assume any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
ACTIVISION and CALL OF DUTY are trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20180529006297/en/
Media:Rubenstein CommunicationsJoy
PhillipsJphillips@rubenstein.com
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