‘Destiny 2’ Partners with Category Brand
Giants, Rockstar Energy Drink and Pop-Tarts® toaster pastries
around Worldwide September Launch
Bungie and Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced
Destiny 2’s 2017 partnerships with global brand, Rockstar Energy
Drink, as well as Pop-Tarts® toaster pastries. Partnering brands
will feature their own custom-tailored offers to celebrate the
Sept. 6 launch of Destiny 2 on PlayStation®4, and Xbox One
(PlayStation®Plus or Xbox Live Gold subscription, respectively,
required for significant features), the sequel to the biggest new
console video game franchise launch of all-time. For the first
time, Destiny 2 will also be available for PC on October 24 via
Battle.net®, Blizzard Entertainment's online gaming service.
This Smart News Release features multimedia.
View the full release here:
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Destiny 2 and Rockstar (Photo: Business
Wire)
Destiny 2’s international collaboration with Rockstar Energy
Drink includes limited edition ‘Destiny 2 themed’ cans in different
flavors available in the U.S. and Canada, U.K. and Germany. The
U.S. flavors are Original, Punched, and Zero Carb. Canada flavors
include: Original, Punched and Burner. The U.K. flavors include:
Original, Punched Guava, and XDurance. The Germany program features
flavors: Original and Sugar Free. Destiny 2 themed cans will begin
entering stores for purchase in August and availability will vary
per retailer. The partnership offers consumers in-game gear with
the purchase of a Destiny 2 Rockstar cans and the chance to also
win daily, weekly and grand prizes including Destiny 2-themed
motorcycles.* Fans can visit Destiny2.RockstarEnergy.com for more
info and redeem rewards beginning Sept. 1.
The U.S. partnership with Pop-Tarts® will fuel players’ Destiny
2 gaming experience by offering XP Boost, free with purchase of
specially-marked packages of Pop-Tarts®.** In addition to this
limited time offer, Pop-Tarts® will feature custom-designed,
collectable packs highlighting each Guardian Subclass. Look for
these special packs of 8-count and 12-count varieties to hit
grocery store shelves in September. Participants can visit
KFR.com/D2XP for more info and redeem rewards beginning Sept.
1.
“In collaboration with Rockstar Energy Drink and Pop-Tarts®, we
chose strategic, renowned lifestyle partners in major markets to
bring the Destiny 2 universe to life,” said Byron Beede, Sr.
Vice President of Product Management. “We’re bringing these
partners together to complement the overwhelming excitement of
Destiny 2’s launch with benefits that reward players both inside
and outside of the universe.”
Destiny 2 is the sequel to the internationally acclaimed
Destiny, a first-person action game that takes the player on an
epic journey to defend humanity from annihilation. In the story of
Destiny 2, the last safe city on Earth has fallen and lay in ruins,
occupied by a powerful new enemy Dominus Ghaul and his elite army,
the Red Legion. Every player creates their own character called a
‘Guardian,’ humanity’s chosen protectors. As a Guardian in Destiny
2, players must master new abilities and weapons to reunite the
city’s forces, stand together and fight back to reclaim their home.
Destiny 2 will offer a fresh start to all players with no previous
knowledge or background needed.
For more game information, visit www.DestinyTheGame.com and
follow the official Destiny social channels on Facebook and
@DestinyTheGame on Instagram and Twitter. The community can
interact directly with the developers at www.Bungie.net, Facebook,
@Bungie on Twitter, Instagram and Twitch.
About Bungie
Bungie is an independent, employee-owned game development studio
dedicated to creating hopeful worlds that inspire passionate player
communities. For more than two-and-a-half decades that purpose has
led to the creation of some of the industry’s most celebrated
gaming franchises, including Marathon, Myth, Halo, and Destiny.
Today, Bungie is focused on developing the next highly-anticipated
release in the Destiny universe, Destiny 2.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world and is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, www.activision.com or by
following @Activision.
About Rockstar Energy,
Inc.
Rockstar Energy Drink is designed for those who lead active
lifestyles -- from athletes to rockstars. Available in over 25
flavors at convenience and grocery outlets in more than 30
countries, Rockstar supports the Rockstar lifestyle across the
globe through action sports, motor sports, live music and gaming.
For more information visit www.RockstarEnergy.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements with respect
to the expected release dates, features and functionality of
Destiny 2 and the timing and features of the partnering brands’
custom-tailored offers, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing’s actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2017 Bungie, Inc. All rights reserved. Destiny, the Destiny
Logo, Bungie and the Bungie Logo are among the trademarks of
Bungie, Inc. Published and distributed by Activision. Activision is
a registered trademark of Activision Publishing, Inc. All other
trademarks or trade names are the properties of their respective
owners.
*Rockstar Energy in-game reward code will be redeemable 9/01/17
- 3/01/18 at Destiny2.Rockstarenergy.com.
**Participating Pop-Tarts® products must be purchased 9/1/17 –
12/31/17. Photo of purchase receipt along with “D2XP” must be
texted to 89332 by 1/30/18. Promo code will be redeemable in-game
until 3/01/18.
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version on businesswire.com: http://www.businesswire.com/news/home/20170807005379/en/
Activision Publishing, Inc.Genevieve Waldman,
425-440-6854gwaldman@activision.com
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