NEW YORK, April 14, 2017 /PRNewswire/ -- In
partnership with Moschino, King—a leading interactive entertainment
company for the mobile world—and the acclaimed creative director
Jeremy Scott are coming together to
celebrate the fifth anniversary of the Candy
Crush franchise, one of the world's most popular mobile
games. Together, Scott and the Candy Crush team are
launching a limited edition colorful capsule collection comprised
of summer festival must-haves. Featuring a backpack (650 USD), phone case (70
USD), and swimwear for men and women (250 USD and 300
USD) inspired by Candy Crush. These items will be
available exclusively on Moschino.com, until the collection
sells-out.
![](https://mma.prnewswire.com/media/490195/King_Moschino_Backpack.jpg)
Today's announcement marks a milestone achievement for Candy
Crush, a franchise that celebrates its fifth anniversary this
year, with millions of people around the globe playing the game
each day. The game has demonstrated that it has staying power by
landing its own deserved place in the pop culture zeitgeist. The
partnership with Moschino, a fashion house at the forefront of
merging pop culture with high fashion, brings fans of the Candy
Crush franchise an opportunity to visually exclaim their fandom
of the game by wearing the playful styles from the designer's
collection.
"As someone who is inspired by pop culture, it was only a matter
of time till I'd play with the iconography of Candy Crush,"
said Jeremy Scott, Creative Director
for Moschino. "The only thing I love more than playing the game is
wearing it!"
The celebration of the launch will culminate at the exclusive
star-studded Moschino Candy Crush Desert Party during the
Coachella music festival, where
the entire event space will be transformed into a Candy Kingdom. Key visuals and moments from the
game will be brought to life with tangible props that will be as
vibrant in-person as they are on screen.
"We couldn't think of a better partner to transform Candy
Crush into this fun and playful capsule collection that our
players will have a chance to own and wear," said Sebastian Knutsson, Chief Creative Officer at
King. "Moschino and Jeremy Scott are
known for their larger than life creations and bringing popular
culture to the runway, so it's the perfect partnership as we
prepare to mark the five-year anniversary of Candy Crush
Saga. The game has earned a firm position in the cultural
zeitgeist and the collection is a celebration of this."
For more information and to shop the Moschino Candy Crush
capsule collection please visit Moschino.com. Follow along on
social media with the hashtag, #MoschinoCandyCrush
About King
King is a leading interactive entertainment company for the mobile
world. It had 355 million monthly active users as of fourth quarter
2016 across web, social and mobile platforms, and has developed
more than 200 exclusive games that are enjoyed all around the world
through its king.com and royalgames.com websites, Facebook, and
mobile distribution platforms such as the Apple App Store, Google
Play Store, Microsoft Windows App Store and Amazon Appstore. King
was acquired by Activision Blizzard (NASDAQ: ATVI) in February 2016. King has game studios in
Stockholm, Malmö, London, Barcelona, Berlin and Seattle, along with offices in San Francisco, Malta, Tokyo,
and Bucharest.
© 2017 King.com Ltd. King, the King crown logo, Candy Crush, Candy
Crush Saga and related marks are trademarks of King.com Ltd and/or
related entities.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves King's
expectations, plans, intentions or strategies regarding the future,
including statements with respect to the Candy Crush limited
edition colorful capsule collection and the Moschino Candy Crush
Desert Party, are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could
cause King's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to King and Activision
Blizzard as of the date of this release, and neither King nor
Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of King or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
About Moschino
Italian luxury brand, Moschino was
founded in 1983 and rose to the forefront of the international
fashion scene through the ironic, tongue-in-cheek designs. In 2013,
Jeremy Scott was appointed Creative
Director and the brand hit a new high with his unexpected original
designs that paid homage to Franco
Moschino's original concepts but were infused Scott's unique
vision and sartorial wit. Moschino S.p.A. is the owner of the
Moschino brands. The company, which was a licensor of AEFFE S.p.A.
since from the brand debut in 1983, was acquired by AEFFE S.p.A. in
1999.
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SOURCE King