Max Chilton Takes on Mazda Raceway Laguna
Seca in a Skylanders® SuperCharged Vehicle during Season Finale of
Indy Lights Championship on September 12-13!
Start your engines! Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), proudly
announces that Skylanders®, the number 1 kids’ console game in the
world1, is the official partner of Max Chilton for the season
finale of Indy Lights Presented by Cooper Tires, part of the Mazda
Road to Indy. The partnership takes Skylanders
SuperChargers’ latest innovation of vehicles-to-life -- and
revs up one of the games’ newest features, racing. Chilton, a
24-year-old former Formula 1 driver and fan of the Skylanders
franchise, will blaze the tracks of Laguna Seca in a Skylanders
supercharged-themed race car on September 12-13.
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Carlin race car driver Max Chilton races
in a Skylanders® SuperCharged vehicle for the season finale of the
Indy Lights Championship on September 12-13 at Mazda Raceway Laguna
Seca. (Photo: Business Wire)
“It’s great to once again be working with the team from
Skylanders to support the launch of their new Skylanders
SuperChargers game. This follows an event we did together
recently in Germany at the Gamescom conference. I’m excited to have
developed the relationship and bring it into my racing. At Laguna
Seca this weekend, my Indy car will be branded with SuperChargers
livery as part of a number of media and digital promotions,” said
Max Chilton. “The Skylanders Superchargers game is all about
speed, reactions and of course winning, so there are obvious
parallels to real life racing, albeit I can’t grab powerups or slow
other drivers down with a laser cannon! I’m hoping for a strong
finish to the season and targeting another podium or a win to round
off the year with Carlin.”
Activision recently revealed that Skylanders
SuperChargers will introduce a franchise first: racing
gameplay. Skylanders SuperChargers’ all-new Racing Mode,
playable in Land, Sea and Sky environments, features supercharged
racing combat, layering in even more depth and excitement to the
game's online multiplayer component. The high-octane mode is
further amplified with all-new time trials, which include three-lap
races that take friendly competition up a notch as players battle
for the best time score on the leaderboard. All Skylanders
SuperChargers Starter Packs will come loaded with dynamic race
tracks featuring hidden routes, power-ups, and diverse locations.
Whether played in offline split-screen or online multiplayer,
gamers can choose the best route to finish a race, trying to avoid
attacks along the way as they navigate through dynamic
environments. Voice-chat is available with friends, and friends of
friends, on console versions of the game for an added layer of
excitement.
“Max epitomizes what Skylanders SuperChargers is all
about – high-energy, fun, powerful, vehicles and racing,” said John
Coyne, senior vice president of consumer marketing, Activision
Publishing, Inc. “Skylanders appeals to fans of all ages, and we’re
excited to see Max’s SuperCharged performance this weekend!”
In the days leading up to the North America launch of
Skylanders SuperChargers, Portal Masters also can witness
the magic of the newest game in the Skylanders franchise first hand
before the game’s official launch. Fans can meet at the Toys“R”Us
Times Square New York flagship store on Saturday, Sept. 19 and
Sunday, Sept. 20 from 12 - 5 p.m. ET to play the game and receive a
free Hot Streak Skylanders SuperChargers vehicle while
supplies last. Starting midnight on Sunday, Sept. 20, 140 Toys“R”Us
locations will be open for fans to purchase the game and all
Toys“R”Us stores nationwide will be open at 8 a.m.3 (complete list
of stores available on Toysrus.com/toyevents).
Skylanders SuperChargers expands upon the franchise’s
signature gameplay to introduce a brand-new play pattern to fans,
vehicles-to-life. For the first time ever, kids can explore and
navigate the mountainous terrains, deep sea environments and big
blue skies of Skylands like never before by going behind the wheel
of powerful, tricked-out land, sea and sky vehicles - bringing them
from the physical world into the digital world in a high octane
action-adventure videogame. The game will be available on September
20 in North America, September 25 in Europe, and September 26 in
Australia/New Zealand on the Xbox One, Xbox 360, PlayStation® 4
system, PlayStation® 3 system and Nintendo’s Wii U™ system.
Additionally, the Skylanders SuperChargers experience will
be available on Apple TV®, and select iPad®, iPhone® and iPod
touch® devices.
For more information on Skylanders, please visit
https://www.skylanders.com/ or follow us on Instagram
@SkylanderstheGame, Twitter @SkylandersGame and
Facebook.com/SkylandersGame.
About the
Skylanders®
Franchise
The award-winning, $3 billion Skylanders franchise has sold
through more than 250 million action figures2 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
Adventure. The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
2012, Skylanders® Giants further evolved the genre and added
LightCore® characters to the collection of interaction figures.
Skylanders® SWAP Force™, which launched in 2013, introduced an all
new play pattern – swapability. In 2014, Skylanders® Trap Team
reversed the magic of bringing toys to life by allowing players to
pull characters out of the digital world into the physical world
and became the number 1 kids’ console game globally1.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world. More information about Activision and its
products can be found on the company's website, www.activision.com
or by following @Activision.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about the
expected release date of Skylanders SuperChargers are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2015 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS
SUPERCHARGERS, SWAP FORCE, LIGHTCORE and ACTIVISION are trademarks
of Activision Publishing, Inc.
1Based on revenue from January – July, 2015, according to the
NPD Group, GfK Chart-Track, and Activision Blizzard internal
estimates, including toys and accessories.² The NPD Group, GfK
Chart-track, Activision Blizzard internal estimates, including toys
and accessories³Toys“R”Us stores in the U.S. will open at 8am local
time on Sunday, September 20, except for stores in Paramus, NJ,
which will not be open due to local ordinances. Toys“R”Us Express
and Outlet locations generally follow the hours of their respective
shopping centers. All store hours can be found online
at www.Toysrus.com/StoreLocator.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150910006431/en/
PMK•BNCMichele Wyman,
310.854.3264michele.wyman@pmkbnc.comorActivision Publishing,
Inc.Dior Brown, 424.744.5864dior.brown@activision.com
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