In-Game Adventure and Rewards Available on
Custom-Designed Destiny Red Bull Cans
Activision Publishing, Inc. and Bungie, together with energy
drink category leader Red Bull today announced a partnership that
will bring an epic new quest to players of the popular sci-fi
action adventure game franchise Destiny via custom-designed Red
Bull® Energy Drink cans, inviting consumers across the United
States and Canada to Become Legend, making this the first time a
video-game, or any third party brand, has ever appeared on the
iconic Red Bull can.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150624005490/en/
Activision, Bungie and Red Bull partner
to offer specially-marked cans of Red Bull offering players a boost
preparing them for an in-game quest to launch with Destiny's major
expansion The Taken King, marking the first time a video-game, or
any third party brand, has ever appeared on the iconic Red Bull
can. (Photo: Business Wire)
Access to the quest will be available on specially-marked cans
of Red Bull and leverage themes of speed, tenacity and strategy
inspired by the energy drink, through www.RedBullQuest.com. Each
Red Bull can will also include bonus XP to help players prepare for
this epic quest. Players can start using the bonus XP throughout
the summer, with the in-game quest kicking off following the launch
of The Taken King, the latest addition to the Destiny universe
scheduled for release on September 15, 2015.
Red Bull will bring to life its unique marketing mix including
collegiate tournaments, world-class Red Bull Athletes, and
inspiring storytelling around the quest. A teaser video kicks off
the journey and is available at www.redbullquest.com.
“This partnership brings two brands synonymous with adventure
together to offer Destiny players a unique opportunity to further
advance their Guardians in the Destiny universe,” said Tim Ellis,
Executive Vice President and Chief Marketing Officer for
Activision. “Whether a player is new to Destiny or with us since
launch, the special quest promotion will help give them the ‘wings’
and experience boost to take on The Taken King.”
The partnership further extends the relationship between the two
brands that began with the launch of Destiny in 2014, which
included a Red Bull Media House web series; integration into
Destiny’s Planet View experience; midnight launch events; and
college campus programs featuring Destiny.
The limited edition Destiny can will also feature Red Bull
athlete, member of professional eSports organization OpTic Gaming,
and Destiny super-fan Michael “Flamesword” Chaves. Chaves will
offer his expertise and experience as an eSports athlete and coach
to help guide players through the quest. His inclusion on the cans
will also mark the first time an eSports athlete appears on a
limited edition Red Bull® Energy Drink can.
“I’m really excited to be a part of this partnership," said
Michael “Flamesword” Chaves, Red Bull eSport athlete. "I love that
Red Bull and Destiny have a shared sense of adventure, camaraderie,
and pushing boundaries that both brands embody. As a former Coach
of OpTic Gaming and Team Captain of my current squad, I'm always
looking to help others be at their best. I am very much looking
forward to coaching the Destiny community through the quest and
help everyone Become Legend!"
The first Destiny-branded cans will be available exclusively
across 7-Eleven stores in July with a full retail roll-out in
August. Closer to the launch of The Taken King, special
Destiny-branded 4-packs of Red Bull will be available exclusively
at Walmart that contain a Mega XP Accelerator, giving Destiny
players an even greater advantage leading up to the launch.
The community can interact directly with the developers
at www.Bungie.net, www.Facebook.com/Bungie and @Bungie on
Twitter. For game information, they can
visit www.DestinytheGame.com and follow the official
Destiny social channels
at www.Facebook.com/DestinytheGame and @DestinyTheGame on
Twitter.
About Bungie
Over the past twenty years, Bungie has created a bunch of fun
games, including the Halo franchise, the Marathon Trilogy, and the
first two Myth games. Our independent, employee-owned development
studio is located in Bellevue, Washington, the base from where
we launched our most ambitious project to
date: Destiny.
More information about Bungie can be found at
www.bungie.net.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world. More information about Activision and its
products can be found on the company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about the
expected release date of September 15, 2015 are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing’s
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
DESTINY AND DESTINY: THE TAKEN KING REQUIRED TO ACCESS QUEST,
SOLD SEPARATELY. QUEST EXCLUSIVE TO RED BULL PROMOTION 9/18/15
– 12/31/15. NO CODE REQUIRED TO ACCESS QUEST AFTER
1/1/16. DESTINY REQUIRED TO USE BONUS XP, SOLD
SEPARATELY. CODE FOR BONUS XP MUST BE REDEEMED BY 7/31/16.
REWARDS AVAILABLE ON SELECT PACKS. WHILE SUPPLIES LAST. FULL
DETAILS AT REDBULLQUEST.COM.
© 2015 Bungie, Inc. All rights reserved. Destiny, the Destiny
Logo, Bungie and the Bungie Logo are among the trademarks of
Bungie, Inc. Published and distributed by Activision. Activision is
a registered trademark of Activision Publishing, Inc. All other
trademarks or trade names are the properties of their respective
owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150624005490/en/
Activision Publishing, Inc.Genevieve Waldman,
425-440-6854gwaldman@activision.comorRed Bull
Media HouseMaddy Zeringue,
310-460-5110maddy.zeringue@us.redbullmediahouse.comorSonia
Im, 510-893-3271sonia@oneprstudio.com
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