DUBAI, November 13, 2014 /PRNewswire/ --
Capture Evil, Unleash Good! Skylanders Trap Team Lets Fans Trap
and Play as Villains
Skylanders Trap Team Revolutionizes the Gaming Industry,
Offering the Full AAA Console Experience on Both Tablet and Console
-- for the First Time Ever
Behold, Portal Masters! Activision Publishing, Inc., a wholly
owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is
pleased to announce that Skylanders Trap Team is officially
available at major retailers across the G.C.C regions today on Xbox
360™ and Xbox One™ video game and entertainment systems from
Microsoft, PlayStation® 3 and PlayStation® 4 computer entertainment
systems, Nintendo's Wii™ system, Nintendo's Wii U™ system, and a
completely unique adventure available on the Nintendo 3DS™
hand-held system. The launch of Skylanders Trap Team also
ushers in the complete console gaming experience on Tablet ,
introducing a Starter Pack that supports iPad®, Kindle Fire and
Android tablets.
Skylanders is available in Toys Store,Toys R Us,Virgin
Megastore, Hamleys, Carrefour,Lulu centres, Sharaf DG
Details of the Skylanders Innovation:
"The franchise was built on a foundation of creativity and
innovation," said Eric Hirshberg,
CEO of Activision Publishing. "And with Skylanders Trap Team, we're
taking that that tradition of innovation to new heights. For the
last three years we've allowed kids to bring their toys to life in
a video game, and this year, we're letting them reach into the
game, and pull characters out into the physical world by letting
players trap and play as the villains. Skylanders Trap Team is also
the first console game to simultaneously bring the entire AAA
experience to tablet devices. Overall, we think Skylanders Trap
Team represents our most magical innovations yet. But most
importantly, it's just a great game."
The latest installment of the franchise that pioneered the
Toys-to-Life genre is already poised to become one of the top
family games this holiday. Toys R' Us® recently named Skylanders
Trap Team as one of the "Fabulous 15" on the company's 2014 Holiday
Hot Toy List, while Target named Skylanders Trap Team to their Top
Toys for the Holidays List. In addition, the game was
featured in Toy Insider's Hot 20 Holiday Toys of 2014, which
highlights the most sought-after and anticipated items of the
holiday season.
The game, continues to lead and evolve the category with
Skylanders Trap Team by letting fans seek out and defeat the most
wanted villains in all of Skylands, pull them out of the game and
into living rooms by capturing them in magical Traps. Once they've
defeated the villains, players will be able to place a Trap into
the new Traptanium PortalTM to capture them. Players can then send
villains back into the game where they can play as them to fight
for good, reversing the magic. They will also be able to hear the
villains inside the Traps, an innovation that truly brings life to
toys.
To celebrate the launch, Portal Masters also visited some of the
most iconic landmarks on Earth to ensure they are safe from the
villains of Skylanders; bad guys were trapped in front of the
Eiffel Tower in Paris, in a
capsule on the London Eye, up the Kampenwand mountain in
Germany, below the Hollywood sign in Los Angeles and overlooking the Sydney Opera House.
Portal Masters everywhere can get into the Skylanders Trap Team
spirit by taking advantage of exclusive Skylanders products at
retailers nationwide:
Skylanders Trap Team introduces heroes known as Trap Masters
that wield powerful Traptanium™ weapons used to defeat Skylands'
most notorious villains including Kaos, as well as brand new Core
Skylanders characters and reposed fan-favorite Skylanders
characters. The game also features a variety of elementally aligned
Traps with unique and interesting designs. In addition, Skylanders
Trap Team welcomes Skylanders Minis, 16 small but powerful
Skylanders now fully playable, who join the battle against
Skylands' most nefarious villains. Coming to fans worldwide on
November 1, Eon's Elite collectors'
toys feature never-before-seen decoration with a distinct, metallic
finish and a golden base that sets them apart from other Skylanders
toys.
Skylanders Trap Team is compatible with more than 175 unique
toys from all previous games -- Skylanders SWAP Force™, Skylanders
Giants™ and Skylanders Spyro's Adventure® -- every character also
will be able to defeat and trap villains using Traptanium Traps,
providing fans more ways to enjoy their collections.
About the Franchise
The award-winning, $2 billion
franchise pioneered the Toys-to-Life™ category in 2011 with the
debut of Skylanders Spyro's Adventure®. The game originated a new
play pattern that seamlessly bridged physical and virtual worlds
across multiple platforms. In October
2012, Skylanders Giants™ further evolved the genre and added
the mega-sized Giant Skylanders and LightCore® characters to the
collection of interaction figures. Skylanders SWAP Force™ launched
in October 2013 and introduced an
all-new play pattern - swapability. It was the top selling kids'
videogame franchise of 2013 worldwide, and is now one of the
top 20 videogame franchises of all time . Skylanders Trap Team™
reverses the magic of bringing Toys-to-Life -- incredibly letting
kids pull characters out of the digital world into the physical
world. For more information, please visit:
http://www.skylanders.com and Activision.com/presscenter.
About Activision Publishing
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Activision maintains operations
in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Denmark, the
Netherlands, Australia,
Singapore, mainland China, Hong
Kong and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
http://www.activision.com.
###
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about Skylanders Trap
Team™ are forward-looking statements that are not facts and involve
a number of risks and uncertainties. Factors that could cause
Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SPYRO'S ADVENTURE, SKYLANDERS GIANTS,
SKYLANDERS SWAP FORCE, SKYLANDERS COLLECTION VAULT, TRAPTANIUM,
TRAPTANIUM PORTAL, PORTAL OF POWER, LIGHTCORE, TOYS TO LIFE, and
ACTIVISION are trademarks of Activision Publishing, Inc.
Graphics quality may vary due to device limitations
2 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories.
3 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories. All
time since NPD and GfK Chart-track began recording data.
SOURCE Activision Blizzard Inc