SANTA MONICA, California,
October 10, 2014 /PRNewswire/ --
Capture Evil, Unleash Good!
Skylanders Trap Team Lets Fans Trap and Play as Villains
Skylanders Trap Team
Revolutionizes the Gaming Industry, Offering the Full AAA
Console Experience on Both Tablet and Console -- for the First Time
Ever
To celebrate the launch, a team of
'SkyTrappers' played Skylanders Trap Team at 12,500 feet (2.5
miles) above the Earth; during a free-fall skydive that reached
speeds of 122mph and captured an in-game villain
Behold, Portal Masters! Activision Publishing, Inc., a wholly
owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is
pleased to announce that Skylanders Trap Team is
officially available at major retailers in Europe today on Xbox 360™ and Xbox
One™ video game and entertainment systems
from Microsoft, PlayStation® 3 and
PlayStation® 4 computer entertainment systems,
Nintendo's Wii™ system, Nintendo's Wii U™
system, and a completely unique adventure available on the Nintendo
3DS™ hand-held system. The launch of
Skylanders Trap Team also ushers in the complete
console gaming experience on Tablet[1], introducing a
Starter Pack that supports iPad®, Kindle Fire and Android
tablets.
To view the Multimedia News Release, please click:
http://www.multivu.com/players/English/72762564-activision-skylanders-trap-team/
"The franchise was built on a foundation of creativity and
innovation," said Eric Hirshberg,
CEO of Activision Publishing. "And with Skylanders Trap
Team, we're taking that tradition of innovation to new
heights. For the last three years we've allowed kids to bring their
toys to life in a video game, and this year, we're letting them
reach into the game, and pull characters out into the physical
world by letting players trap and play as the villains.
Skylanders Trap Team is also the first console game
to simultaneously bring the entire AAA experience to tablet
devices. Overall, we think Skylanders Trap Team
represents our most magical innovations yet. But most importantly,
it's just a great game."
To mark the moment Skylanders Trap Team lands at
retailers in Europe, an intrepid
team of 'SkyTrappers' - were the first people in the world to trap
a virtual villain while freefalling from 12,500 feet above earth
and travelling at speeds of 122 miles per hour.
The latest installment of the franchise that pioneered the
Toys-to-Life genre is already poised to become one of the
top family games this holiday.
The game, continues to lead and evolve the
category with Skylanders Trap Team by letting fans
seek out and defeat the most wanted villains in all of Skylands,
pull them out of the game and into living rooms by capturing them
in magical Traps. Once they've defeated the villains, players will
be able to place a Trap into the new Traptanium
Portal[TM] to capture
them. Players can then send villains back into the game where they
can play as them to fight for good, reversing the magic. They will
also be able to hear the villains inside the Traps, an innovation
that truly brings life to toys.
To celebrate the launch, Portal Masters also visited some of the
most iconic landmarks on Earth to ensure they are safe from the
villains of Skylanders; bad guys were trapped in front of the
Eiffel Tower in Paris, in a
capsule on the London Eye, up the Kampenwand mountain in
Germany, below the Hollywood sign in Los Angeles and overlooking the Sydney Opera House.
Skylanders Trap Team introduces heroes known as
Trap Masters that wield powerful
Traptanium™weapons used to defeat
Skylands' most notorious villains including Kaos, as well as brand
new Core Skylanders characters and reposed fan-favorite Skylanders
characters. The game also features a variety of elementally aligned
Traps with unique and interesting designs. In addition,
Skylanders Trap Team welcomes Skylanders
Minis, 16 small but powerful Skylanders now fully playable, who
join the battle against Skylands' most nefarious villains. Coming
to fans worldwide on November 1,
Eon's Elite collectors' toys feature
never-before-seen decoration with a distinct, metallic finish and a
golden base that sets them apart from other Skylanders toys.
Skylanders Trap Team is compatible with more than
175 unique toys from all previous games -- Skylanders SWAP
Force™, Skylanders
Giants™ and Skylanders
Spyro's Adventure®-- every
character also will be able to defeat and trap villains using
Traptanium Traps, providing fans more ways to enjoy their
collections.
About the Franchise
The award-winning, $2 billion
franchise pioneered the Toys-to-Life™
category in 2011 with the debut of Skylanders Spyro's
Adventure®. The game originated a new
play pattern that seamlessly bridged physical and virtual worlds
across multiple platforms. In October
2012, Skylanders Giants™ further
evolved the genre and added the mega-sized Giant Skylanders and
LightCore® characters to the collection of
interaction figures. Skylanders SWAP
Force™launched in October 2013 and introduced an all-new play
pattern - swapability. It was the top selling kids'
videogame franchise of 2013[2]worldwide, and is now one
of the top 20 videogame franchises of all time[3].
Skylanders Trap Team™reverses the magic of
bringing Toys-to-Life -- incredibly letting kids pull
characters out of the digital world into the physical world. For
more information, please visit: http://www.skylanders.com and
Activision.com/presscenter.
About Activision Publishing
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Activision maintains operations
in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Denmark, the
Netherlands, Australia,
Singapore, mainland China, Hong
Kong and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about Skylanders Trap
Team™ are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SPYRO'S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS
SWAP FORCE, SKYLANDERS COLLECTION VAULT, TRAPTANIUM, TRAPTANIUM
PORTAL, PORTAL OF POWER, LIGHTCORE, TOYS TO LIFE, and ACTIVISION
are trademarks of Activision Publishing, Inc.
[1] Graphics quality may vary due to
device limitations
[2] According to The NPD Group,
GfK Chart-Track and Activision Blizzard internal estimates,
including toys and accessories.
[3] According to The NPD Group,
GfK Chart-Track and Activision Blizzard internal estimates,
including toys and accessories. All time since NPD and GfK
Chart-track began recording data.
Video:
http://www.multivu.com/players/English/72762564-activision-skylanders-trap-team/
SOURCE Activision