Capture Evil, Unleash Good! Skylanders Trap
Team Lets Fans Trap and Play as Villains
Skylanders Trap Team Revolutionizes the Gaming
Industry, Offering the Full AAA Game Experience on Both Tablet and
Console -- for the First Time Ever
Franchise that Pioneered the Toys-to-LifeTM
Category Leads Holiday Hot Gift Lists for Fourth Consecutive
Year
Behold, Portal Masters! Activision Publishing, Inc., a wholly
owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is
pleased to announce that Skylanders Trap Team is officially
available at major retailers nationwide on Xbox 360™ and Xbox One™
video game and entertainment systems from Microsoft,
PlayStation® 3 and PlayStation® 4 computer entertainment systems,
Nintendo’s Wii™ system, Nintendo’s Wii U™ system, and a completely
unique adventure is also available on the Nintendo 3DS™ hand-held
system. The launch of Skylanders Trap Team also ushers in
the complete console gaming experience on Tablet*, introducing a
Starter Pack that supports iPad®, Kindle Fire and Android
tablets.
“The Skylanders® franchise was built on a foundation of
creativity and innovation,” said Eric Hirshberg, CEO of Activision
Publishing. “And with Skylanders Trap Team, we’re taking
that tradition of innovation to new heights. For the last three
years we’ve allowed kids to bring their toys to life in a video
game, and this year, we’re letting them reach into the game, and
pull characters out into the physical world by letting players trap
and play as the villains. Skylanders Trap Team is also the
first console game to simultaneously bring the entire AAA
experience to tablet devices. Overall, we think Skylanders Trap
Team represents our most magical innovation yet. But most
importantly, it’s just a great game.”
The latest installment of the franchise that pioneered the
Toys-to-Life genre is already poised to become one of the top
family games this holiday season. Toys“R”Us® recently named
Skylanders Trap Team as one of the “Fabulous 15” on the
company’s 2014 Holiday Hot Toy List, while Target named
Skylanders Trap Team to their Top Toys for the Holidays
List. In addition, the game was featured in Toy Insider’s Hot 20
Holiday Toys of 2014, which highlights the most sought-after and
anticipated items of the holiday season.
Skylanders continues to lead and evolve the category with
Skylanders Trap Team by letting fans seek out and defeat the
most wanted villains in all of Skylands, pull them out of the game
and into living rooms by capturing them in magical Traps. Once
they’ve defeated the villains, players will be able to place a Trap
into the new Traptanium PortalTM to capture them. Players can then
send villains back into the game where they can play as them to
fight for good, reversing the magic. They will also be able to hear
the villains inside the Traps, an innovation that truly brings life
to toys.
“Since it launched four years ago, the Skylanders brand has
continued to captivate young fans around the world who eagerly
crowd our stores every time a new collectible character is
introduced,” said Richard Barry, Executive Vice President, Chief
Merchandising Officer, Toys“R”Us, Inc. “In preparation for the
debut of Skylanders Trap Team, which truly reinvents the
franchise’s signature gameplay, our teams across the globe have
worked year-long to ensure Toys“R”Us is THE destination for Portal
Masters ready to experience all the fun the new game – and our
exclusive Legendary Skylanders toys – have to offer.”
Portal Masters everywhere can get into the Skylanders Trap
Team spirit by taking advantage of exclusive Skylanders
products at retailers nationwide:
- Get Legendary at Toys”R”Us –
Toys“R”Us stores in North America and online at Toysrus.com will be
the only places fans will find the limited edition Legendary Series
of Skylanders toys at launch. The Legendary Series features
alternative versions of new Trap Master characters and packs, such
as Jawbreaker, Déjà Vu and the Nightmare Express Adventure Pack,
all of which feature in-game stat boosts.
- Meet the Minis at Walmart –
Skylanders fans can visit participating Walmart stores or go to
Walmart.com to participate in the ‘Meet the Minis’ program to
unlock special content featuring the fully playable and upgradeable
Minis, including Gill Runt, Stealth Elf, Weeruptor, Pet Vac and
Small Fry via the official Skylanders Collection VaultTM app.
Walmart will also be the only place fans can find the Skylanders
Minis Buddy Pack, featuring Tidal Wave Gill Grunt and Gill
Runt.
- NITRO Trap Masters at Target –
U.S. Target stores nationwide and Target.com will once again be the
only place where fans can get their hands on the Skylanders NITRO
series of toys, which features the powerful Trap Master NITRO Krypt
King.
- Portals for Punch Pop Fizz at
GameStop – During the first week of launch, fans that bring in
a Portal of Power® from any Skylanders game can trade it in to
receive a free Punch Pop Fizz character, a bright red version of
the fan-favorite Skylander.
- Three Skylanders for Two at Best
Buy – Players that purchase any two Skylanders Trap Team
game products at Best Buy will receive a free Volcanic Eruptor
character, who’s unique appearance is visible in-game. This
promotion is available only at Best Buy.
Skylanders Trap Team introduces heroes known as Trap
Masters that wield powerful TraptaniumTM weapons used to defeat
Skylands’ most notorious villains including Kaos, as well as brand
new Core Skylanders characters and reposed fan-favorite Skylanders
characters. The game also features a variety of elementally aligned
Traps with unique and interesting designs. In addition,
Skylanders Trap Team welcomes Skylanders Minis, 16
small but powerful Skylanders now fully playable, who join the
battle against Skylands’ most nefarious villains. Coming to
Skylanders fans worldwide on November 1, Eon’s Elite
collectors’ toys feature never-before-seen decoration with a
distinct, metallic finish and a golden base that sets them apart
from other Skylanders toys.
Skylanders Trap Team is compatible with more than 175
unique toys from all previous games -- Skylanders SWAP ForceTM,
Skylanders GiantsTM and Skylanders Spyro’s Adventure® -- every
character also will be able to defeat and trap villains using
Traptanium Traps, providing fans more ways to enjoy their
collections.
To celebrate the launch of Skylanders Trap Team,
Activision hid a “villain” inside a seemingly normal Skylanders
Trap Team demo kiosk. Starting October 6 at 10 a.m. PDT, watch
what happened here on the official YouTube channel:
www.YouTube.com/SkylandersGame.
About the
Skylanders®
Franchise
The award-winning, $2 billion Skylanders franchise pioneered the
Toys-to-LifeTM category in 2011 with the debut of Skylanders
Spyro's Adventure®. The game originated a new play pattern that
seamlessly bridged physical and virtual worlds across multiple
platforms. In October 2012, Skylanders Giants™ further evolved the
genre and added the mega-sized Giant Skylanders and LightCore®
characters to the collection of interaction figures. Skylanders
SWAP ForceTM launched in October 2013 and introduced an all-new
play pattern - swapability. Skylanders was the top selling kids'
videogame franchise of 20132 worldwide, and is now one of the top
20 videogame franchises of all time3. Skylanders Trap TeamTM
reverses the magic of bringing Toys-to-Life -- incredibly letting
kids pull characters out of the digital world into the physical
world. For more information, please visit: www.skylanders.com and
Activision.com/presscenter.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil,
Mexico, the United Kingdom, France, Germany, Ireland, Italy,
Sweden, Spain, Denmark, the Netherlands, Australia, Singapore,
mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including statements about
Skylanders Trap Team™ are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing’s actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS
SWAP FORCE, SKYLANDERS COLLECTION VAULT, TRAPTANIUM, TRAPTANIUM
PORTAL, PORTAL OF POWER, LIGHTCORE, TOYS TO LIFE, and ACTIVISION
are trademarks of Activision Publishing, Inc.
* Graphics quality may vary due to device limitations
¹ According to The NPD Group, including toys and accessories
January – August 2014
² According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories.
3 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories. All
time since NPD and GfK Chart-track began recording data.
PMK•BNCMichele Wyman,
310-854-3264michele.wyman@pmkbnc.comorActivision Publishing,
Inc.Dior Brown, 424-744-5864dior.brown@activision.com
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