Players Logged More Than 100 Million Hours
of Online Play in the First Week
Destiny Becomes Best-Selling New Video Game
Franchise Launch of All Time
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that its
highly anticipated new franchise Destiny sold-through more
than $325 million worldwide in its first five days, according to
Chart-Track, first parties, retail customer sell-through
information and Activision Blizzard internal estimates.
According to Bungie, Destiny players logged more than 100
million hours of online play by the end of the first week and
participated in 137 million activities. The game has won over 180
awards and nominations to date.
“Destiny fans played more than 100 million hours of the
game in the first week. That’s on par with the engagement levels of
our most popular Call of Duty® games, which obviously is an
industry leader,” said Eric Hirshberg, CEO, Activision Publishing.
“Millions of gamers are having a great time playing Destiny
and can’t put down their controllers. And this is just the
beginning. Destiny is a platform that will grow and evolve
and we will continue to work closely with our partners at Bungie to
bring a long line of new experiences and content to life in the
game.”
Hailed by Game Informer Magazine as
“one of the first true event games of this new generation,” and
lauded by Yahoo! Games as “gorgeous,
slick, and finely tuned, a technical knockout,” Destiny
casts players as a Guardian of the last city on Earth, able to
explore the ancient ruins of our solar system in a social, living
universe filled with other players. Players will journey through
environments spanning the red dunes of Mars to the lush jungles of
Venus while creating their own legend as they and their friends
venture out into the stars to reclaim the treasures and secrets
lost after the collapse of humanity. Over the course of their
adventures, players will become more powerful as they wield rare
and exotic weapons, gear, and super abilities.
In addition to the story campaign, players can take their unique
character into any co-operative or competitive activity, including
the ability to compete with or against their friends in The
Crucible, Destiny's competitive multiplayer mode featuring
numerous playlists and maps spanning diverse environments across
the galaxy.
Destiny is rated T for Teen by the ESRB (Animated Blood
and Violence), and is available now for the PlayStation®4 computer
entertainment system (PlayStation Plus required for some features),
PlayStation®3 computer entertainment system, Xbox One, the
all-in-one games and entertainment system and Xbox 360 games and
entertainment system from Microsoft (Xbox Live Gold required for
some features).
For more information, visit www.DestinyTheGame.com. For
exclusive updates, follow the official Destiny social
channels at www.facebook.com/DestinyTheGame and @DestinyTheGame on
Twitter, and interact directly with the developers at
www.Bungie.net.
About Bungie
Bungie was founded in 1991 with two goals: develop kick-ass
games that combine state-of-the-art technology with uncompromising
art, captivating storytelling, and deep gameplay, and then to sell
enough copies to fund their ongoing quest for World Domination.
Over the past twenty years, Bungie created a bunch of fun games,
including the Halo Franchise, the Marathon Trilogy, and the first
two Myth games. Now independent, employee-owned, and located in
Bellevue, Washington, Bungie has unleashed their newest creation,
Destiny, upon the world.
More information about Bungie can be found at
www.bungie.net.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products,
including such popular franchises as Call of Duty® and
Skylanders®.
Activision maintains operations in the U.S., Canada, Brazil,
Mexico, the United Kingdom, France, Germany, Ireland, Italy,
Sweden, Spain, Denmark, the Netherlands, Australia, Singapore,
mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company's website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing's expectations, plans, intentions or
strategies regarding the future are forward-looking statements that
are not facts and involve a number of risks and uncertainties.
Factors that could cause Activision Publishing's actual future
results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny
Logo, Bungie and the Bungie Logo are among the trademarks of
Bungie, Inc. Published and distributed by Activision. CALL OF DUTY,
SKYLANDERS and ACTIVISION are registered trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
Activision Publishing, Inc.Mary Osako, 424-322-5166SVP, Global
Communicationsmary.osako@activision.com
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