Destiny Beta Concludes as Biggest Beta in This Console Generation
July 30 2014 - 9:00AM
Business Wire
Largest Console Beta for a New Video Game
IP
Over 4.6 Million Fans Played Beta
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), and Bungie today
confirmed millions of people have played their upcoming and
award-winning game Destiny during their beta test to gather
vital information in preparation for launch. The Destiny
Beta included a sampling of major activities featured in the full
game. The beta began first on PlayStation®4 and PlayStation®3 on
July 17 and came to a close Sunday evening, with 4,638,937
unique players participating.
“This is the biggest beta of this console generation by a wide
margin and the largest console beta ever for a new video game IP to
date,” said Eric Hirshberg, CEO of Activision Publishing. “Hosting
a beta at this scale is an incredible feat, so we’re thrilled
to see the phenomenal response. But the beta is just a taste of
what’s to come. We’re counting down the days to our launch day,
September 9th.”
“We were totally blown away by the number of people who played
the beta,” said Pete Parsons, COO of Bungie. “We surpassed even our
own goals and the feedback was invaluable. We cannot thank the
community enough, the response was humbling and in the weeks ahead
we’ll be working hard to ensure that Destiny lives up to the
expectations at launch.”
About Destiny
Players are cast as Guardians of the last city on Earth, who
will explore the ancient ruins of our solar system from the red
dunes of Mars to the lush jungles of Venus. Able to wield
incredible power, gamers must battle humanity’s enemies and reclaim
all that was lost during the collapse of mankind’s Golden Age. In a
story-driven universe, Destiny unfolds through grand tales
and epic adventures by immersing players in a bold new universe
filled with cooperative, competitive, public, and social
activities, all seamlessly connected. Destiny is rated T for
Teen by the ESRB (Animated Blood and Violence).
For more information, visit www.DestinyTheGame.com. For
exclusive updates, follow the official Destiny social
channels at www.facebook.com/DestinyTheGame and @DestinyTheGame on
Twitter, and interact directly with the developers at
www.Bungie.net.
About Bungie
Bungie was founded in 1991 with two goals: develop kick ass
games that combine state-of-the-art technology with uncompromising
art, captivating storytelling, and deep gameplay, and then to sell
enough copies to fund their ongoing quest for World Domination.
Over the past twenty years, Bungie created a bunch of fun games,
including the Halo Franchise, the Marathon Trilogy, and the first
two Myth games. Now independent, employee-owned, and located in
Bellevue, Washington, Bungie is preparing to unleash their newest
creation, Destiny, upon the world.
More information about Bungie can be found
at www.bungie.net.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher and
distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil,
Mexico, the United Kingdom, France, Germany, Ireland, Italy,
Sweden, Spain, Denmark, the Netherlands, Australia, Singapore,
mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company’s website, www.activision.com.
Cautionary Note Regarding
Forward-looking Statements: Information in this press
release that involves Activision Publishing’s expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing’s
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
© 2014 Bungie, Inc. All rights reserved. Destiny, the Destiny
Logo, Bungie and the Bungie Logo are among the trademarks of
Bungie, Inc. Published and distributed by Activision.
Activision, Inc.Genevieve Waldman,
310-255-2535gwaldman@activision.com
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