Today at San Diego Comic-Con, Activision Publishing, Inc., a
wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI)
announced plans to bring “Eon’s Elite,” a new set of premium toys,
to Skylanders® fans worldwide this fall. The limited edition Eon’s
Elite will introduce eight must-have collectible versions of
fan-favorite Skylanders characters, beginning with Spyro and Chop
Chop.
Elite Spyro and Elite Chop Chop. Two of
eight must-have collectible versions from “Eon’s Elite” line of
toys featuring fan-favorite Skylanders® characters coming to fans
worldwide this fall. (Photo: Business Wire)
The heroes in the “Eon’s Elite” roster hail from the original
Skylanders Spyro’s Adventure® and have been carefully selected by
Master Eon for displaying undaunted courage and commitment to
defending all of Skylands. Eon’s Elite features a never-before-seen
decoration with a distinct, metallic finish and a golden base that
sets them apart from other Skylanders toys. Each of these
special edition toys will be offered in premium foil packaging and
also features a display case with a 3D lenticular background.
Additionally, when played in-game, Eon’s Elite will be up to three
times as powerful over other characters, which represents the
biggest in-game boosts ever incorporated into a Skylanders toy to
date.
“Eon’s Elite represents the most iconic characters from the
original Skylanders game that started it all,” said Josh Taub,
senior vice president of product marketing at Activision
Publishing. “These eight toys are not only premium quality but also
honor the characters’ strength, courage and commitment. We’re
excited to extend our fans’ collections with this new line.”
Eon’s Elite characters will be available in limited quantities
at GameStop and EB Games stores in North America, Australia and New
Zealand, and select retailers in Europe this fall while supplies
last.
About Skylanders Trap
Team™
Launching in October, Skylanders Trap Team brings a
ground-breaking innovation to the Skylanders franchise by reversing
the magic of its signature Toys-To-Life™ play pattern to let kids
bring life-to-toys for the first time. With Skylanders Trap
Team, Portal Masters seek out and defeat the most wanted
villains in all of Skylands, pulling them out of the game and into
living rooms by capturing them in magical Traps. Players can then
send villains back into the game where they play as them to fight
for good. The game will include the Traptanium PortalTM, a new ring
of magical energy that enables kids to not only bring their
Skylanders to life, but also magically capture villains using the
new Traps. Once they’ve defeated the villains, kids will be able to
place a Trap into the new portal to capture them. They will also be
able to hear the villains inside the Traps, an innovation that
truly brings life to toys. Skylanders Trap Team will be
available on Xbox 360™ and Xbox One™ video game and entertainment
systems from Microsoft, PlayStation® 3 and PlayStation® 4
computer entertainment systems, Nintendo’s Wii™ system, Nintendo’s
Wii U™ system, and a completely unique adventure available on the
Nintendo 3DS™ hand-held system.
About the Skylanders®
Franchise
The award-winning, $2 billion Skylanders franchise pioneered the
Toys-to-Life category in 2011 with the debut of Skylanders Spyro’s
Adventure. The game originated a new play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
October 2012, Skylanders Giants™ further evolved the genre and
added the mega-sized Giant Skylanders and LightCore® characters to
the collection of interaction figures. Skylanders SWAP ForceTM
launched in October 2013 and introduced an all-new play pattern –
swapability. The Skylanders franchise was the top selling kids’
videogame of 2013¹, and is now one of the top 20 videogame
franchises of all time². Skylanders Trap Team, the newest
installment due out in North America on October 5, 2014, reverses
the magic of bringing toys to life – incredibly letting kids pull
characters out of the digital world into the physical world. For
more information, please visit: www.skylanders.com and
Activision.com/presscenter.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. (NASDAQ: ATVI), today is a leading worldwide
developer, publisher and distributor of interactive entertainment
and leisure products. Activision maintains operations in the U.S.,
Canada, Brazil, Mexico, the United Kingdom, France, Germany,
Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia,
Singapore, mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future are forward-looking statements that
are not facts and involve a number of risks and uncertainties.
Factors that could cause Activision Publishing’s actual future
results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
1 Based on revenue, according to The NPD Group, Gfk Chart-Track
and Activision Blizzard internal estimates, including toys and
accessories.
2 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories. All
time since NPD and GfK Chart-track began recording data.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO’S
ADVENTURE, TRAPTANIUM PORTAL, LIGHTCORE, TOYS TO LIFE and
ACTIVISION are trademarks of Activision Publishing, Inc.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140724006544/en/
PMK•BNCMichele Wyman,
310-854-3264michele.wyman@pmkbnc.comorActivision Publishing,
Inc.Bianca Blair, 310-496-5290bianca.blair@activision.com
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