Skylanders Trap Team™ Dark Edition Featuring
Ultimate Kaos Trap Debuts
Activations Include Consumer Hands-on Gameplay,
First-Ever Skylanders Comic Book Unveiling
For the first time, Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), brings
Skylanders®, the world’s leading Toys-to-Life™ video game
franchise¹, to Comic-Con International: San Diego. Starting
Thursday, July 24, fans descending upon San Diego Comic-Con will be
among the first in the world to get a look into the Skylanders
universe, including new toys, and hands-on Skylanders Trap
Team gameplay, with more news to come. Attendees will be the
first consumers to check out the new Skylanders Trap Team
Dark Edition Starter Pack toys and will be able to pre-order the
Starter Pack at the Skylanders booth (#303). North American fans
who can’t wait for the convention to start can pre-order the
Skylanders Trap Team Dark Edition Starter Pack beginning
today at major retailers while supplies last.
Skylanders Trap Team Dark Edition Food
Fight Character Illustration. (Photo: Business Wire)
This press release has an accompanying Smart Marketing Page
providing further details about the organization, products and
services introduced below. You can access the Smart Marketing Page
via the following link:
http://smp.newshq.businesswire.com/pages/skylanders-goes-dark-comic-con
The Skylanders Trap Team Dark Edition is a true
collector’s starter pack that includes the special Ultimate Kaos
Trap, which allows Portal Masters to trap and play as Kaos when the
game launches in North America on October 5. The Skylanders Trap
Team Dark Edition Starter Pack features the Ultimate Kaos Trap,
a special, larger-sized Trap to capture Skylands’ #1 villain. It
will also include two Traps; exclusive black and silver variant
designs of new characters Snap Shot, Wildfire and Food Fight; a
two-sided ultimate collector poster; sticker sheets and trading
cards. The Skylanders Trap Team Dark Edition Starter Pack
will be available on Xbox 360™ games and entertainment system from
Microsoft; Xbox One, the all-in-one games and entertainment system
from Microsoft; PlayStation® 3 computer entertainment system;
PlayStation® 4 and Nintendo’s Wii™ and Wii U™ systems for a
suggested retail price of $99.
“In just 33 months, the Skylanders franchise has grown into a
pop-culture phenomenon,” said Josh Taub, senior vice president of
product management at Activision Publishing, Inc. “What better way
to honor our fans, many of whom attend San Diego Comic-Con, than to
give them new ways to experience the game firsthand? With the
Skylanders Trap Team Dark Edition, #0 issue of the official
Skylanders comic and additional surprises to come, we have more to
offer fans than ever before.”
San Diego Comic-Con attendees can check
out Skylanders at the following activations:
- Skylanders Panel (Room
7AB): “Skylanders: The Creative Process of Bringing Toys to
Life” panel on Thursday, July 24th from 6-7
p.m., moderated by Geoff Keighley, will offer insights into one
of the world’s most beloved Toys-to-Life video game franchises, as
well as a major announcement about new Skylanders characters.
Speakers include: comic book writer Ron Marz (Green Lantern,
DC vs. Marvel), famed voice of Kaos Richard Horvitz (Billy
and Mandy, Invader Zim), and Toys for Bob’s Director of Toy and
Character Development, I-Wei Huang. New updates to
the Skylanders franchise will be revealed, and fans will leave with
Skylanders giveaways, while supplies last.
- Skylanders Costume Contest
(Room 7AB): Activision will award more than $5,000 in cash
prizes and rare toys to the best Skylanders costumes at the
panel on Thursday.
- Skylanders Show Floor (Booth
#303): Fans can check out new Skylanders Trap Team toys,
pose with Skylanders’ #1 villain Kaos and costume characters,
and receive giveaways while supplies last.
- Skylanders Comic Book, IDW
Publishing (Booth #2643): Leading comic book publisher
IDW will debut the first-ever Skylanders comic-book
series. Issue #0 – debuting at Comic-Con – will feature an
introductory 16-page story that serves as a prequel to this year’s
Skylanders Trap Team. Limited copies of a variant cover of
the comic book will be available for purchase exclusively for
attendees.
- First Public Hands-on Opportunities
(Various Locations): Fans can be the first consumers in the
world to play the upcoming Skylanders Trap Team at
several locations and receive special giveaways while supplies
last: Skylanders Trap Team First-to-Play Tour kicking off in the
Interactive Zone at Petco Park’s Lexus Premier Lot (no SDCC badge
required); the Nintendo Gaming Lounge in the San Diego Ballroom,
Marriott Marquis & Marina (no SDCC badge required); and the
Xbox Lounge in the Manchester Grand Hyatt at 1 Market Place (SDCC
badge required). While at the Xbox Lounge, fans can win a
collectible Skylanders-themed Xbox One.
- Rubie’s Costumes (Booth
#3649): Skylanders fans can get a sneak peek at the new
Skylanders Halloween costumes available this fall at Rubie’s
booth.
- Mad Libs Pop-Up Shop (Booth
#4612): Attendees can get their hands on the popular
Skylanders UniverseTM Mad Libs, featuring more
than 20 original stories, available for purchase at the Mad Libs
Pop-Up Shop.
- Special Kids Day Activities –
Sunday, July 27 (Various Locations): Kids who play the game at
the Skylanders Trap Team First-to-Play Tour in the
Interactive Zone will receive special giveaways, while supplies
last. Fans can also stop by the Penguin Publishing booth to
pick up their limited edition Skylanders activity poster,
while supplies last. Kids will also get a peek into the
Skylanders comic book at IDW’s Kids Comics Panel on
Sunday at 10 a.m. (Room 4).
About Skylanders Trap
Team
Launching in October, Skylanders Trap Team brings a
ground-breaking innovation to the Skylanders franchise by reversing
the magic of its signature Toys-To-Life play pattern to let kids
bring life-to-toys for the first time. With Skylanders Trap
Team, Portal Masters seek out and defeat the most wanted
villains in all of Skylands, pulling them out of the game and into
living rooms by capturing them in magical Traps. Players can then
send villains back into the game where they play as them to fight
for good. The game will include the Traptanium PortalTM, a new ring
of magical energy that enables kids to not only bring their
Skylanders to life, but also magically capture villains using the
new Traps. Once they’ve defeated the villains, kids will be able to
place a Trap into the new portal to capture them. They will also be
able to hear the villains inside the Traps, an innovation that
truly brings life to toys.
About the Skylanders®
Franchise
The award-winning, $2 billion Skylanders franchise pioneered the
Toys-to-Life category in 2011 with the debut of Skylanders Spyro’s
Adventure®. The game originated a new play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
October 2012, Skylanders Giants™ further evolved the genre and
added the mega-sized Giant Skylanders and LightCore® characters to
the collection of interaction figures. Skylanders SWAP Force
launched in October 2013 and introduced an all-new play pattern –
swapability. The Skylanders franchise was the top selling kids’
videogame of 20132, and is now one of the top 20 videogame
franchises of all time3. Skylanders Trap Team, the newest
installment due out in North America on October 5, 2014, reverses
the magic of bringing toys to life – incredibly letting kids pull
characters out of the digital world into the physical world. For
more information, please visit: www.skylanders.com and Activision.com/presscenter.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. (NASDAQ: ATVI), today is a leading worldwide
developer, publisher and distributor of interactive entertainment
and leisure products. Activision maintains operations in the U.S.,
Canada, Brazil, Mexico, the United Kingdom, France, Germany,
Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia,
Singapore, mainland China, Hong Kong and the region of Taiwan. More
information about Activision and its products can be found on the
company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future are forward-looking statements that
are not facts and involve a number of risks and uncertainties.
Factors that could cause Activision Publishing’s actual future
results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO’S
ADVENTURE, SKYLANDERS UNIVERSE, LIGHTCORE, TOYS TO LIFE and
ACTIVISION are trademarks of Activision Publishing, Inc.
1 Based on revenue, according to The NPD Group, GfK Chart-Track
and Activision Blizzard internal estimates, including toys and
accessories (life to date, as of June 30, 2014)
2 Based on revenue, according to The NPD Group, Gfk Chart-Track
and Activision Blizzard internal estimates, including toys and
accessories.
3 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories. All
time since NPD and GfK Chart-track began recording data
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140721005423/en/
PMK•BNCMichele Wyman,
310.854.3264michele.wyman@pmkbnc.comorActivision Publishing,
Inc.Bianca Blair, 310.496.5290bianca.blair@activision.com
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