PLANO, Texas, Feb. 25, 2014 /PRNewswire/ -- PepsiCo's
Frito-Lay North America division and
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), today announced a
promotion that brings fans the ultimate way to get involved in the
award-winning Skylanders® franchise. For the first time
ever, Frito-Lay and Activision are providing fans with the unique
opportunity to choose and name a new hero that will appear in the
next Skylanders game slated for release in 2014. In addition
to naming honors, the winner will receive a $100,000 scholarship. For more details and
official rules, visit www.fritolay.com/skylanders.
(Photo: http://photos.prnewswire.com/prnh/20140225/LA70802)
"This is the third consecutive year Frito-Lay has partnered with
Activision to bring fans a whole new way to experience
Skylanders, while bringing added fun to the snack aisle,"
said Ram Krishnan, vice president of marketing, Frito-Lay. "This
time around, we're taking our collaboration to a new level. We
can't wait to see all the creative names families come up
with."
Between now and March 21, 2014,
fans 18 years and older can visit www.fritolay.com/skylanders to
select one of three potential heroes they want to see come to life
in the next Skylanders game. Once their Skylanders
selection is made, contestants then submit a suggested name and a
200-character or less inspiration for the name they chose.
In May, one fan-created name for each of the three
potential heroes will be selected by a panel of judges from
Activision and Frito-Lay, and announced as finalists. Fans 13 years
and older will be invited to vote online for the hero they want to
see debuted in the next Skylanders game. Later this year,
the winning hero will be revealed and the fan behind the creation
of the hero's name will be awarded a $100,000 scholarship. The winning
name submission will also become the official name for that
Skylanders hero and will appear in a variety of places such
as on Skylanders packaging and even in the
Skylanders game.
To celebrate the promotion, specially marked Frito-Lay variety
packs, available for purchase while supplies last at participating
retail stores nationwide, will include coupons for select
Skylanders products and details on the entry and voting
phases of the promotion. This spring, variety packs will include a
$5 off coupon for a Skylanders
SWAP Force™ Starter Pack.
Frito-Lay Classic Mix and Flavor Mix 20-count variety packs
contain America's favorite snacks in convenient one-ounce servings:
including Lay's potato chips, SunChips multigrain snacks, Doritos
tortilla chips, Cheetos cheese flavored snacks and Fritos corn
chips. To unleash excitement at snack time, Frito-Lay and
Skylanders join forces to help families create fun and special
family moments.
About Frito-Lay North
America
Frito-Lay North America is the
$13 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com, the Snack Chat
blog, http://www.snacks.com, and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues
of more than $65 billion and a
product portfolio that includes 22 brands that generate more than
$1 billion each in annual retail
sales. Our main businesses – Quaker, Tropicana, Gatorade,
Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and
beverages that are loved throughout the world. PepsiCo's
people are united by our unique commitment to sustainable growth by
investing in a healthier future for people and our planet, which we
believe also means a more successful future for PepsiCo. We
call this commitment Performance with Purpose: PepsiCo's promise to
provide a wide range of foods and beverages from treats to healthy
eats; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging
volume; to provide a great workplace for our associates; and to
respect, support and invest in the local communities where we
operate. For more information, please visit
www.pepsico.com.
Follow PepsiCo:
- Twitter (@PepsiCo)
- Facebook
- PepsiCo Blogs
- PepsiCo Press Releases
- PepsiCo Multimedia
- PepsiCo Videos
About the Skylanders® Franchise
The award-winning, $2 billion
Skylanders franchise pioneered the toys-to-life category in
2011 with the debut of Skylanders Spyro's Adventure®. The
game originated a new play pattern that seamlessly bridged physical
and virtual worlds across multiple platforms and became the
top-selling kids' videogame of the year. In October 2012, Skylanders Giants™ further
evolved the genre and added the mega-sized Giant Skylanders
and LightCore® characters to the collection of interaction
figures. Skylanders Giants was awarded the "e-Connected Toy
of the Year" at the 13th Annual Toy of the Year (TOTY)
Awards. The franchise's latest innovation, Skylanders SWAP
Force™, launched in October 2013
and introduced an all new play pattern – swapability. The game was
developed by Vicarious Visions and is rated E10+ by the ESRB. For
more information, please visit: www.skylanders.com and
Activision.com/presscenter.
About Activision Publishing
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Activision maintains operations
in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Denmark, the
Netherlands, Australia,
Singapore, mainland China, Hong
Kong and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS SWAP
FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO'S ADVENTURE, LIGHTCORE,
and ACTIVISION are trademarks of Activision Publishing, Inc.
SOURCE Frito-Lay North
America